Assistant Brand Manager

• Jun 2019 - Present

- Assist Brand Manager to plan and execute integrated 360-degree marketing campaigns:+ ATL: TVC, Digital (Build up digital platforms for the brand with always-on content: official website, Facebook page, Youtube channel), PR (made angle & direction content, follow up with publishers: VNEpress, Zing, Eva...)+ BTL: POSM, Booth Activation, promotion, retailer conference launching the new products- Develop and execute various projects: innovation, new launch, media & digital… - Assist Brand Manager to plan and execute integrated 360-degree marketing campaigns:+ ATL: TVC, Digital (Build up digital platforms for the brand with always-on content: official website, Facebook page, Youtube channel), PR (made angle & direction content, follow up with publishers: VNEpress, Zing, Eva...)+ BTL: POSM, Booth Activation, promotion, retailer conference launching the new products- Develop and execute various projects: innovation, new launch, media & digital, promotion mania, master brand communication, channel visibility, activation,...- Analyze brand performance, identify key issues & opportunities, and suggesting marketing solutions.- Co-ordinate with cross-function teams, agencies and business partners - Operation management Show more Show less

Marketing Executive

• Sep 2017 - Jun 2019

Marketing Intern

• Jun 2017 - Aug 2017

Marketing Executive

• Jun 2017 - Jun 2019

Management Board - Vice Head of SMAG (Business Development) Dept.

• Apr 2015 - Dec 2017

- Making the action plan and leading 30+ members.- Negotiating and working with partner to bring projects and benefit to the department (exceed 126% KPIs).- Taking on practical projects about community support, market research, event solutions, market development solutions. - Featured partners: P&G Vietnam, T&A Ogilvy Vietnam, Redder Advertising, Universum Global, Phuc Loc Company,…