Victoria Branco

CX Digital Revenue Ops Strategist at Penn Foster
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Contact Information
us****@****om
(386) 825-5501
Location
St Louis, Missouri, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Jacqueline Neil

I am honored to have been accompanied by Victoria at such an early part of my career. Victoria and I first began taking our senior courses together in academia. We were two of the more rigorous students, and after being impressed by her leadership in the classroom I invited her to join me on the campaign trail. She has completed several flawless projects with me. She is a trusted colleague, and friend of mine!

Gabbi Perdieu

Victoria is simply a delight to work with. As her reporting manager, I worked with Victoria for one season of operations, where I selected her for promotion in the middle of our season. She handled stressful situations extremely well, maintaining confidence in the face of serious situations. I believe she was able to handle the stresses of her position well by being able to communicate tasks necessary to be done and by utilizing her excellent organization skills, setting her above her peers for promotion.

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Credentials

  • Twitter Flight School Graduate
    -
    Aug, 2016
    - Oct, 2024

Experience

    • United States
    • E-Learning Providers
    • 500 - 600 Employee
    • CX Digital Revenue Ops Strategist
      • Oct 2022 - Present

      Focus on understanding learners' financial motivations, analyze current payment processes, and lead innovation and optimization for the revenue generating function of CX. Work with cross-functional teams to improve outreach across various payment-related stages to create the best customer experience. Refresh financially focused email and SMS communications with new creative, create new communications to better a learners' payment experience, and reduce redundant or unnecessary sends. Refine marketing to improve deliverability, sharpen targeting, and reduce errors or unintended sends. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Marketing Production Coordinator - Encompass CRM
      • Sep 2016 - Oct 2022

      Responsible for content creation, graphic design, social media sharing, campaign scheduling, and targeted automation for 15 weekly and monthly email campaigns that each send to 100,000 email addresses for 200 different mortgage companies. Implement list-management and html coding of client communications that send each week to drive adoption. Created and manage a marketing content catalog for all our clients to easily find and filter through 300 available marketing pieces. Oversee the delivery of 20,000 customized direct mail marketing pieces each month to customers’ contacts. Collaborated with the Product, Engineering, and QA teams as the Marketing Team lead on a project to switch email providers for all 225 of our clients from Salesforce Exact Target to Send Grid Email Studio and a transition from Fluid Surveys to Survey Monkey. Manage the automation and creation of over 350 surveys and analyzed the data for our clients. Increased security when sending through the CRM by implementing DKIM encryption for each account. Work directly with clients on various custom design, content, automation, and data analytic requests. Show less

    • Public Relations Strategist & Fundraising Coordinator
      • Jan 2016 - Aug 2016

      Designed and implemented targeted email campaigns, Facebook advertisements, and Twitter content to drive online traffic. Organized a new list-management system and implemented A/B testing in MailChimp to keep track of donors, media contacts, and subscribers to help focus on targeted marketing. Wrote press releases, feature articles, and media advisories that were published in over 12 local papers and magazines. Assisted in creating, writing, and designing social media posts and weekly email updates for all platforms. Show less

  • SEMO Information Technology
    • Cape Girardeau, MO.
    • IT Lab Technician
      • Aug 2014 - May 2016

      Troubleshot any technical problems with school’s computers Assisted students in using computer programs Responsible for upkeep of technology Troubleshot any technical problems with school’s computers Assisted students in using computer programs Responsible for upkeep of technology

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • General Waterpark Manager
      • Mar 2009 - Sep 2015

      Oversaw a staff of 90+ employees. Responsible for customer satisfaction, scheduling, and emergencies. Communicated information between staff, clients, and management company. Oversaw a staff of 90+ employees. Responsible for customer satisfaction, scheduling, and emergencies. Communicated information between staff, clients, and management company.

  • Riverfront PR
    • Cape Girardeau, MO.
    • Administrative Assistant
      • Jan 2014 - May 2015

      Assisted in creating Public Relations plans and strategies for clients Organized and oversaw groups work Worked to develop branding for customers Assisted in creating Public Relations plans and strategies for clients Organized and oversaw groups work Worked to develop branding for customers

Education

  • Southeast Missouri State University
    Bachelor’s Degree, Public Relations/Image Management
    2012 - 2016

Community

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