Shawn Krohn
Digital Art Director at Stephan & Brady- Claim this Profile
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Bio
Buck Rhyme
We recently hired Shawn to redesign our company website. He challenged us to think critically and deeply about our core services, target audiences, and educated us about the importance of plain english, not to be confused with consulting jargon. He then offered up a number of creative options using lay-out, color, graphics and lay-out to improve our message. The end result exceeded our expectations. As an added bonus, I can report he has a sense of humor, making him fun to work with.
Jessica Hrubes, CUDE
Shawn is always on the cutting edge both with his designs and his creative strategies. He goes to great lengths to make sure he understands his audience so that his concepts are appropriate, convey the intended message, and evoke the appropriate action from the reader. He has a knack for blending traditional design with new age concepts.
Buck Rhyme
We recently hired Shawn to redesign our company website. He challenged us to think critically and deeply about our core services, target audiences, and educated us about the importance of plain english, not to be confused with consulting jargon. He then offered up a number of creative options using lay-out, color, graphics and lay-out to improve our message. The end result exceeded our expectations. As an added bonus, I can report he has a sense of humor, making him fun to work with.
Jessica Hrubes, CUDE
Shawn is always on the cutting edge both with his designs and his creative strategies. He goes to great lengths to make sure he understands his audience so that his concepts are appropriate, convey the intended message, and evoke the appropriate action from the reader. He has a knack for blending traditional design with new age concepts.
Buck Rhyme
We recently hired Shawn to redesign our company website. He challenged us to think critically and deeply about our core services, target audiences, and educated us about the importance of plain english, not to be confused with consulting jargon. He then offered up a number of creative options using lay-out, color, graphics and lay-out to improve our message. The end result exceeded our expectations. As an added bonus, I can report he has a sense of humor, making him fun to work with.
Jessica Hrubes, CUDE
Shawn is always on the cutting edge both with his designs and his creative strategies. He goes to great lengths to make sure he understands his audience so that his concepts are appropriate, convey the intended message, and evoke the appropriate action from the reader. He has a knack for blending traditional design with new age concepts.
Buck Rhyme
We recently hired Shawn to redesign our company website. He challenged us to think critically and deeply about our core services, target audiences, and educated us about the importance of plain english, not to be confused with consulting jargon. He then offered up a number of creative options using lay-out, color, graphics and lay-out to improve our message. The end result exceeded our expectations. As an added bonus, I can report he has a sense of humor, making him fun to work with.
Jessica Hrubes, CUDE
Shawn is always on the cutting edge both with his designs and his creative strategies. He goes to great lengths to make sure he understands his audience so that his concepts are appropriate, convey the intended message, and evoke the appropriate action from the reader. He has a knack for blending traditional design with new age concepts.
Experience
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S/B Strategic Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Digital Art Director
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Jan 2020 - Present
High-level strategic planning and exceptionally creative client-centered design execution. Pushing the creative envelope to elevate new brands and launch existing ones forward. Collaborator to a team of designers and writers while partnering with cross-functional teams, including PR, media and brand strategy. Always striving to make it better.- Archer-Daniels-Midland (ADM)- Pound of Ground (Crumbles)- Jones Dairy Farm- Dairy Farmers of Wisconsin- American Butter Institute - Kalsec- REAL® Seal (NMPF)- Farm Foundation- S/B Strategic Marketing- Fox Pest Control- Invenergy - Koshkonong Solar- Water Technology Inc (WTI)
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Senior Interactive Designer
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Feb 2016 - Jan 2020
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Interactive Designer
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Jan 2015 - Feb 2016
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Jigsaw
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Interactive Designer
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Oct 2014 - Jan 2015
Worked with an amazing team of talented savants in the Advertising Agency world. Jigsaw is truly a creative collaboration on every level. Worked with an amazing team of talented savants in the Advertising Agency world. Jigsaw is truly a creative collaboration on every level.
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Creative Consultant
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Mar 2014 - Jan 2015
Freelance design consultant for print and web design. Specialties include: Print, responsive web design, UX and interactive, identity, brand strategy, animation, POP and package design, environmental display, HTML, CSS, photographic art direction, as well as complex digital imaging and illustration. Freelance design consultant for print and web design. Specialties include: Print, responsive web design, UX and interactive, identity, brand strategy, animation, POP and package design, environmental display, HTML, CSS, photographic art direction, as well as complex digital imaging and illustration.
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Marketing Chair
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Oct 2007 - May 2014
Event promotion marketing and brand awareness for a Madison WI based non-profit member association. Design Madison brings together local artists and creatives of multi-disciplines to be inspired by industry leaders who come speak and share some design love. Event promotion marketing and brand awareness for a Madison WI based non-profit member association. Design Madison brings together local artists and creatives of multi-disciplines to be inspired by industry leaders who come speak and share some design love.
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IQ Foundry
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United States
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Advertising Services
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1 - 100 Employee
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Interactive Strategist
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Aug 2013 - Mar 2014
IQ Foundry is an interactive studio with a passion for combining leading edge technologies with brand-oriented marketing. Working directly with our clients, we get in the trenches to learn your brand, understand your customers, and develop innovative strategies that will connect the two in memorable experiences.Produced front-end programming, Flash animation and interaction, design for Apps and interactive exhibits. Development and production for video including character illustration, storyboarding and script writing. Developed project proposals, and oversaw digital project management.
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Principal Partner
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Jan 2009 - Aug 2013
Partner of a design/interactive consulting firm that develops branding and strategy for a variety of industries. Specialties include identity, collateral systems, environmental displays, copy writing and SEO, responsive web design and user interface —all kinds of printed & digital ephemera, for all kinds of clients. HiveMind’s key differentiator is a client-centered process integrating the client as a meta-team member. The result are a consistent success in achieving high ROI and eye-catching creative.
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CUES
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Sr. Graphic/Interactive Designer
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Apr 2007 - Jul 2013
As an integral part of a creative award-winning in-house marketing department, I played team lead in print and web-based strategy. I created branding and print design in innumerable forms. Honed my talent in mentor-style management as well as creative team building. I also built a strong foundation in Flash, HTML5, CSS3 and programming skills for basic AS3, PHP, JQUERY and mySQL. As an integral part of a creative award-winning in-house marketing department, I played team lead in print and web-based strategy. I created branding and print design in innumerable forms. Honed my talent in mentor-style management as well as creative team building. I also built a strong foundation in Flash, HTML5, CSS3 and programming skills for basic AS3, PHP, JQUERY and mySQL.
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Rippe Keane Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Nov 2005 - Jan 2007
Direct manager for creative department leading a team of two designers and a project manager. Created design direction, client pitches and creative presentation, developed project proposals, photographic art direction, production design and junior staff mentoring. Direct manager for creative department leading a team of two designers and a project manager. Created design direction, client pitches and creative presentation, developed project proposals, photographic art direction, production design and junior staff mentoring.
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Big Guy Creative Studios
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United States
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Photography
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Senior Art Director
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Sep 2004 - Nov 2005
Designer for a creative agency and commercial photography studio. Photographic art direction, digital imaging, color correction and production design. Collateral and various forms of print design. Client presentation of creative and estimating for projects. Designer for a creative agency and commercial photography studio. Photographic art direction, digital imaging, color correction and production design. Collateral and various forms of print design. Client presentation of creative and estimating for projects.
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Education
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1991 - 1995
University of Wisconsin-Oshkosh
Bachelor of Fine Arts, Graphic Design
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