Experience

Inkhouse

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• EVP + GM of California

  • Oct 2022 - Present

• Executive Vice President and Assistant GM, California

  • Dec 2021 - Oct 2022

  San Diego, California, United States

• Senior Vice President

  • Dec 2019 - Dec 2021

  San Francisco Bay Area

• Vice President

  • Mar 2017 - Dec 2019

  San Francisco - Strategic PR counsel and program development for wide-range of technology clients ranging from Fortune 500 companies to start-ups - Top-tier media and influencer relations strategy and execution, resulting in coverage in the New York Times, Wall Street Journal, Buzzfeed, Forbes, TechCrunch, etc. - Data-driven reporting and success measurement - New business research, materials development and in-person pitch support - Internal office management; first employee in InkHouse’s San… Show more - Strategic PR counsel and program development for wide-range of technology clients ranging from Fortune 500 companies to start-ups - Top-tier media and influencer relations strategy and execution, resulting in coverage in the New York Times, Wall Street Journal, Buzzfeed, Forbes, TechCrunch, etc. - Data-driven reporting and success measurement - New business research, materials development and in-person pitch support - Internal office management; first employee in InkHouse’s San Francisco office, contributing to growth from two to 30 employees - Grew from Account Executive to Vice President Clients: Toyota Research Institute, General Catalyst, Salesforce, OfferUp

• Account Director

  • Oct 2015 - Mar 2017

  San Francisco Bay Area

• Account Manager

  • Aug 2014 - Oct 2015

  San Francisco Bay Area

• Senior Account Executive

  • Nov 2012 - Aug 2014

  - Core media relations and social media practitioner, securing media coverage in top-tier, business and trade press, executing social media campaigns, and writing content for publication. I utilize my strengths in media relations and PR strategy to identify strong media opportunities that will generate buzz and consistently garner high quality results for my clients.



Issues Management Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jul 2010 - Nov 2012

  Boston - Manage and implement strategic communications plans for crisis, real estate, non-profit, and corporate clients - Draft press releases, op-eds, bylined articles - Pitch story ideas and interviews to national, local and online media, resulting in coverage in the Boston Globe, National Public Radio, the Chicago Tribune, and the Wall Street Journal. - Utilize social media tools on a daily basis to build client visibility, manage in-house crisis communications-focused Twitter feed, and… Show more - Manage and implement strategic communications plans for crisis, real estate, non-profit, and corporate clients - Draft press releases, op-eds, bylined articles - Pitch story ideas and interviews to national, local and online media, resulting in coverage in the Boston Globe, National Public Radio, the Chicago Tribune, and the Wall Street Journal. - Utilize social media tools on a daily basis to build client visibility, manage in-house crisis communications-focused Twitter feed, and write columns for staff blog Clients: Gilt City Boston, Combined Jewish Philanthropies, and the Vote “No” on Question 2 Campaign. Show less



Tina Cassidy

• Research Assistant

  • Mar 2010 - Dec 2010

  Boston Researched archival material for a published author’s book on Jacqueline Kennedy Onassis. Located and contacted potential interview subjects, copy edited draft material, and offered input on book cover design



Boston Globe Media

• United States
• Online Audio and Video Media
• 700 & Above Employee

• City Desk Co-op, News Correspondent

  • Jul 2008 - Jul 2010

  Boston - Reported breaking news briefs and exclusive online content - Approved online blog comments, wrote exclusive online content - Served as research assistant for reporters, searching though public documents, calling experts and studying clip files



DigBoston

• United States
• Newspaper Publishing

• Freelancer, Intern

  • Feb 2009 - Mar 2010

  Boston Pitched and reported political stories and food reviews for a weekly alternative news and humor magazine. Photographed rallies and news events for publication when appropriate.



City of Carlsbad

• United States
• Government Administration
• 500 - 600 Employee

• Communications Intern

  • 2009 - 2009

  Carlsbad, California Wrote press releases and assisted the communications department for a mid-size municipal government. Participated in creating a brand identity for the City of Carlsbad.