Communications Specialist

• Dec 2020 - Present

Conceive, coordinate and deliver strategic communications, including crisis communication and drafting speeches, produce communications material, publications, social media, online tools and presentations, respond to media queries, coordinate media positions and lines-to-take, create and publish web content, manage IT-related issues. Main achievements: 1. Development of the new ECAC website in less than three months (public and restricted areas, including the login module and access security for the registered users): www.ecac-ceac.org. The website was launched in March 2021. 2. Elaboration of the new ECAC Communication Strategy, including communication objectives to be fulfilled, target audiences to be addressed, communication principles to be followed, key messages to be delivered, communication channels and tools to be used, communication risks to be avoided, communication approaches in case of a crisis or when dealing with the media, as well as ECAC guidelines for spokespersons and specific communications with journalists. 3. Creation of LinkedIn guidelines for the use of the ECAC Secretariat staff. 4. Elaboration of software technical specifications and evaluation criteria for a call for tender on the development, data migration and implementation of a relational database management system. 5. Management of the ECAC Network of Communication Specialists (NETCOM) – starting July 2021. 6. Management of the ECAC Air Accident and Incident Investigation Group of Experts (ACC) – starting February 2022. 7. Studies on artificial intelligence (2021) and diversity & inclusion (2022) addressed to the 44 ECAC Member States. 8. Member of the editorial committee of ECAC News: www.ecac-ceac.org/news/ecac-news

Director of Communications, Legal and Information Technology

• Sep 2020 - Nov 2020

Governing Board Secretary

• May 2017 - Nov 2020

Monthly preparation of the documentation for the Governing Board meetings, writing the meeting minutes, as well as the decisions taken by the Governing Board members.

Head of Communication and IT

• Nov 2019 - Sep 2020

Coordination, organisation, guidance, monitoring and control of the activities carried out within the Communication and IT department of the Civil Aviation Safety Investigation and Analysis Authority, having also duties of spokesperson, security officer, contact person in relation to the Special Telecommunications Service (STS) in aspects related to the IT system of AIAS, being also responsible for communicating the information requested by various individuals and legal entities, in order to ensure institutional transparency and free access to information of public interest, and having responsibilities for the configuration and maintenance of the network infrastructure and computer systems and of the unique national database (ECCAIRS) which includes information from mandatory reporting and voluntary reporting of civil aviation accidents and incidents as well as responsibilities for updating the AIAS website, as requested by the internal departments or by the legislation in force.

Head of Communication and Public Relations

• Oct 2016 - Nov 2019

Communication Specialist in Public Administration

• Jun 2016 - Oct 2016

SIA Secretary

• Sep 2019 - Nov 2020

In September 2019, I have been appointed Secretary of ENCASIA, with the main duties of assisting the Chairman and Deputy Chairman during the meetings, prepare the meeting agendas and the meeting minutes, elaborate the annual report, and communicate with all the ENCASIA members (currently the 27 Member States of the European Union) and observers (non-EU states, the European Commission and the European Union Aviation Safety Agency – EASA).

Romanian member of ENCASIA Working Group 1 - Network Communication and Internet Presence

• Sep 2017 - Nov 2020

In September 2017, I was nominated as the representative of Romania, on behalf of AIAS, in the ENCASIA’s (European Network of Civil Aviation Safety Investigation Authorities) working group which has as main objectives the development of communication policies and practices at the network level, updating the list of contacts and the ENCASIA website – the public and restricted sections. Belgium, France, Hungary, Portugal, Romania and the European Commission (which also provides IT support) are members of this working group.

Marketing Manager

• Jan 2015 - Apr 2016

Elaboration, development and implementation of marketing strategies, communication and public relations activities (brand strategy, internal and external communication, media partnerships), market research, pricing strategies and promotional campaigns, events (training sessions, corporate events, etc.), social media marketing, web administration, editing and distribution of newsletters, conducting patient satisfaction questionnaires, including data collection and analysis. Elaboration, development and implementation of marketing strategies, communication and public relations activities (brand strategy, internal and external communication, media partnerships), market research, pricing strategies and promotional campaigns, events (training sessions, corporate events, etc.), social media marketing, web administration, editing and distribution of newsletters, conducting patient satisfaction questionnaires, including data collection and analysis.

Marketing & Communication Consultant

• Jan 2011 - Jan 2015

Management consulting activities in marketing, communication and public relations, project management, elaboration and implementation of communication and public relations strategies (brand strategy, internal communication and external communication, media partnerships), implementation and evaluation of communication and public relations campaigns carried out by the company, event management (conferences, training sessions, anniversary events, corporate events, etc.), drafting and disseminating press releases, articles and newsletters, creating and updating various databases used for marketing, market studies and research purposes, promotional campaigns to get new customers, social media marketing, SEO, writing and proofreading various texts and communication materials, translations (Romanian, English, French), updating company presentations (templates and content), ensuring the quality of marketing and communication activities within the company, as required by ISO certification (visual identity manual, templates for presentations and prints, files and documents specific to marketing and communication activities), as well as making budget proposals for marketing and communication activities.

PR Manager

• Jul 2009 - Oct 2010

Coordination of the Communication and Public Relations department, project management, proposals and implementations of communication and public relations strategies (SWOT analyses, image and brand strategies, internal communication strategies, press communication, crisis communication, etc.), elaboration and disseminating press releases, news, articles and newsletters, updating texts for company websites, maintaining a good relationship with media institutions and customers (pharmaceutical companies, doctors and health professionals, managers of hospitals and medical clinics, medical companies , non-profit associations and different State authorities). PR and communication for doctors, hospitals, medical clinics, pharmaceutical companies, medical companies and non-profit associations: - Dr. Cristian Nițescu - “Grigore Alexandrescu” Emergency Clinical Hospital for Children in Bucharest - “Marius Nasta” Institute of Pneumoftiziology in Bucharest - Emergency Clinical Hospital for Plastic, Reconstructive and Burn Surgery in Bucharest - “Hemodynamic” Clinic of Angiography and Endovascular Therapy in Bucharest - Worwag Pharma Romania - Romanian Society of Pneumology - Romanian Society of Nutrition, Diabetes and Metabolic Diseases Key-projects: - Dobrogea Benecol product launch conference (2010) - National Conference for Patients, edition of 2010 - Health Gala, edition of 2009 - Osteo Aktiv product launch conference (2009) - “Healty Baby” Conferences, editions of 2009 and 2010

Marketing & PR Manager

• Apr 2006 - Jul 2009

Communication and public relations strategies to promote printings and personalized promotional items, maintaining good relationships with clients and suppliers, DTP activities (graphic processing of various printings or logos), overseeing the production process, starting from pre-production stage to distribution stage, collecting all the necessary documents and materials (text, logo, pictures, photos, printing approvals etc.), preparing the production schedule and monitoring the printing processes: offset printing, digital printing, screen printing, pad printing, heat transfer, embossing and engraving.

Media Manager

• Jun 2001 - Apr 2006

Media planning and media buying activities, negotiating rate cards and volume discounts with different media agencies, client segmentation, campaign and post-campaign monitoring and evaluation. Media planning and media buying activities, negotiating rate cards and volume discounts with different media agencies, client segmentation, campaign and post-campaign monitoring and evaluation.

Client Service Executive, DTP Operator

• Oct 2000 - Jun 2001

Sales, planning and buying advertising space in central and local media (press, radio, TV), DTP activities (logo, business cards, letterheads etc.; graphic design for websites, flyers, posters, brochures, presentation folders, roll-ups, banners etc.), maintaining a good relationship with media agencies, advertising and PR agencies, printing companies etc. Sales, planning and buying advertising space in central and local media (press, radio, TV), DTP activities (logo, business cards, letterheads etc.; graphic design for websites, flyers, posters, brochures, presentation folders, roll-ups, banners etc.), maintaining a good relationship with media agencies, advertising and PR agencies, printing companies etc.