Experience

Portofino Multi Family Office

• Brazil
• Investment Management
• 1 - 100 Employee

• Sócio / Head de Marca, Marketing e Comunicação

  • Jan 2020 - Present

  - Sócio e responsável pela área de Estratégia de Marca, Marketing, Comunicação, Digital, Imprensa e Experiência do Cliente. - Responsável pelo projeto de reposicionamento estratégico da marca, propósito, valores, identidade visual e seus desdobramentos na cultura, plataforma digital, segmentação e experiência de clientes. - Partner / reporte para fundadora, C-Level. - Sócio e responsável pela área de Estratégia de Marca, Marketing, Comunicação, Digital, Imprensa e Experiência do Cliente. - Responsável pelo projeto de reposicionamento estratégico da marca, propósito, valores, identidade visual e seus desdobramentos na cultura, plataforma digital, segmentação e experiência de clientes. - Partner / reporte para fundadora, C-Level.



Sicredi

• Brazil
• Financial Services
• 700 & Above Employee

• Marketing and Communications Director

  • May 2018 - Jan 2020

  • Manager of all marketing and communication initiatives in Sicredi Vale do Piquiri (Digital and Offline Campaigns, Media, Press, Events, Promotions, Trendmarket, Sponsorships and others disciplines of marketing and branding). • Team, budget and intern clients expectations manager. • Creative • C-level report. • Manager of all marketing and communication initiatives in Sicredi Vale do Piquiri (Digital and Offline Campaigns, Media, Press, Events, Promotions, Trendmarket, Sponsorships and others disciplines of marketing and branding). • Team, budget and intern clients expectations manager. • Creative • C-level report.



Banco Bmg

• Banking
• 700 & Above Employee

• Marketing and Digital Communications Manager

  • 2016 - 2017

  • I led the restructuring of every Marketing area at Banco BMG brands and help! Franchising. • I managed events, campaigns, and communication projects for all BMG client segments, services and products, especially institutional issues, consigned credit card sales, personal and legal insurance and corporate products. • Responsible for events and sales campaigns of advisory and investment products. • I developed brand positioning and communication strategies for digital and off-line campaigns (360 °). • I managed campaigns on digital channels like Mobile, Google Adwords, Programmatic Media (display banners and videos), E-mail Marketing and Facebook Fanpage and Ads, as well as the bank’s portal and internal channels. • Developed metrics and processes for measuring business results and reporting (Conversion Funnels, CPA, ROI) • Budget planning and management: creative production, media vehicles, and communication projects. • Strong interface with other areas such as Products, Commercial/Sales, Research, CRM, IT, BI Analytics, SAC, Ombudsman, and HR. • Marketing PMO in technology projects (platforms and sites) aimed at customer experience (UX). • I supported the development of the Banco BMG brand architecture and help! (BMG Credit Store) • I was responsible for negotiating and managing sponsorships and projects backed by local government funding under Rouanet and Sports Acts. • Head of new Marketing structure, with an active role in planning, financial controlling, managing both a team of 10 (including in-house creative staff including a designer and a copywriter) and suppliers as advertising agency and technology contractors. • Management report to the Board, President and Shareholders. Show less



Santander Brasil

• Brazil
• Banking
• 700 & Above Employee

• Brand Marketing Coordinator

  • 2015 - 2016

  • I managed the Santander brand guidelines and those of its Brazilian subsidiaries, such as GetNet, Webmotors, and Olé.• I supported the development of Santander brand positions for Agribusiness, Corporate, and Employees.• Head of development project for KPIs and monthly monitoring of brand indicators for different segments: Private Banking, Agribusiness, Corporate, and HR. • Coordinated the Academia Santander project to train employees and suppliers.• Coordinated projects for the tropicalization of the corporate culture developed in Spain and further dissemination to all companies within the Group.• Completely managed the development of the Olé Consignado brand: from Brand creation, concept, values, mission, logo and application manuals with the support of Future Brand to the first applications in Communication pieces, Points of Sale, Sites, and FanPages.• Constantly analyzed direct and indirect competitors in various aspects (brand positioning, communication, products, strategy).• I supported the creation of methodologies for the development of Santander product and service names, especially investment products.• I did the team management work of 4 people, suppliers, budget, and daily routines. Show less

• Marketing and Communication Coordinator

  • 2014 - 2015

  • Developed and supported the performance of strategic communication plans.• I planned and managed integrated communication campaigns for all segments of Santander clients, to be broadcast to clients and prospects at all points of contact (360 °): Internal Communication, Press, Events, Promotions, Social Networks, Directed Marketing, and Off-line and Digital Advertising.• I was Marketing PMO at the launch of the Corporate & Corporate segment, with interfaces and international reports.• Interface with Advertising Agencies.• Was responsible for managing a 3-member staff, suppliers, and department budget. Show less



Banco Real ABN AMRO / Santander Brasil

• São Paulo e Região, Brasil

• Senior Advertising Analyst

  • 2007 - 2014

  • For 7 years, I coordinated numerous projects and advertising campaigns for Banco Real and Santander brands on TV, Radio, Indoor Media, Outdoor and Digital Channels for institutional themes, products and services such as Sustainability, Private Banking and Select, (SMEs, Corporate, Wholesale), Cards and Benefit Programs (Santander Esfera), as well as sports sponsorship like Scuderia Ferrari, Copa Santander Libertadores, Copa América and Copa Sulamericana. • International report to internal areas (Spain) and partner organizations, such as Scuderia Ferrari, Conmebol. • It gave important creative support in the development of campaigns, TV movie scripts, ads, and radio spots. • I supported the production of campaigns with celebrities, such as Pelé, Felipe Massa, Arlete Sales, and Lilia Cabral. • Managed campaign and media production budgets above BRL 150MM. • Coordinated team of up to 2 people and large advertising agencies such as Talent, LewLara, McCann, Ogilvy, and ID. Show less



Banco Real ABN AMRO Bank

• Marketing Merchandising Consultor

  • 2005 - 2007

  . I worked on the creation and development of award winning visual communication projects at ATMs, with positive results in transactions of more than 300%, credit agreement. Roll-out for all Banco Real ATMs and branches in Brazil.. Responsible for point of sales calendar communication (life cycle of campaign: creation, production and substitutions. All aligned with the Bank's business calendar).

• E-commerce and Eletronic Channels Consultor

  • 2002 - 2005

  . Responsible for a portfolio with 30 small, medium, and large virtual retailers (up to R$ 70 MM / Year in Sales). I took care of the initial sales cycle of virtual stores. One of the most important was Netshoes.. Strategic media planning and market analysis for virtual product retailing (B2C).. Elaboration of commercial proposals, promotions, and partnerships.. Sales and Results analysis.. Presentations and training for use, management and performance of virtual stores for new clients. Show less



Terra

• Brazil
• Information Services
• 400 - 500 Employee

• Media Planner

  • 1995 - 2002

  I worked for 7 years in different positions in Portal Terra. In my last position, I was: Media Planner (from SEPT.2000 to AGO.2002) • Responsible for after-sales service and the business outcome of online campaigns. • Directly related to global clients of the financial sector and its communication agencies: ABN AMRO Real Bank, HSBC, Santander, VISA and Itaú, preparing and presenting managerial reports of the campaigns in the portal. Other positions: Sales Analyst on Terra Delivery (Jul.1998 - Set.2000) System Analyst Client Support (Mar.1997 - Jul.1998) System Analyst Help Desk - Internal (Dec.1996 - Mar.1997) Backoffice Analyst (Ago.1995 - Dec.1996) Show less



Globo

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Contínuo

  • 1993 - 1995

  worked in the Engineering Department, responsible for the organization and routine of the Company's Engineering Officers in São Paulo. worked in the Engineering Department, responsible for the organization and routine of the Company's Engineering Officers in São Paulo.