Esports Content and Social Team Lead

• Aug 2021 - Present

Sportsbook Marketing Strategy Manager

• Feb 2019 - Jul 2021

• Understanding the Esports customer base, identify opportunities and develop global strategies• Developing and delivering global Esports marketing strategy to align short term success with long term Product and Market vision and strategy by planning and executing multi-channel marketing plans• Managing the global promotional and bonus budget for Esports and ensure strong ROI in line with business objectives• Working closely with Customer Strategy, Marketing Services teams and local Sportsbook Marketing managers to define the global Esports marketing calendar and deliver strategies that meet local aspirations and customer preferences• Collecting and analysing data to understand the Esports customer base, their profile and motivations within the product and ensure it is communicated to all relevant stakeholders• Defining, managing and achieving all Esports marketing KPIs as well as optimising and reporting on all promotional performance• Maximising the profitability of all Esports campaigns and promotions through strong analysis, planning and execution• Leading the Unibet Esports Content & Social Media strategy• Strategic management of Esports sponsorships, for example Astralis• Ensuring all marketing campaigns adhere to Unibet Esports Branding and Tone of Voice• Championing Esports within GMS and Commercial departments and deliver high quality training for all key stakeholders Show less

Customer Base Manager Belgium

• Oct 2017 - Feb 2019

• Develop local strategy plan and journeys to engage customers with campaigns and promotions.• Maximise the profitability of all product campaigns and promotions through strong analysis, planning and execution• Establish a coherent communication plan for our Customer Base• Align the local customer base strategy with the respective brand• Develop and deliver local, personalised and targeted campaigns using relevant customer channels such as onsite messaging and email• Plan local campaigns on a quarterly basis in collaboration with Country Manager and Product Strategy Manager’s• Analyse and monitor the local market; competition, customer insight and trends.• Deliver and present monthly promotion/campaign analysis Show less

Financial Services Marketing Executive

• Jun 2017 - Aug 2017

Benelux Account and Communications Manager

• Mar 2015 - May 2017

Benelux Account Management, Marketing and Communications: • Liaising with existing Benelux brand partners • Supporting the growth of programmes both to the public and the brand partners • Developing and delivering marketing strategies for the Benelux • Maintaining the Benelux websites • Developing marketing copy and content • Oversight and management of the Benelux Social Media accounts (Facebook / Instagram / Twitter) • Developing Strategic Partnerships in the Benelux Benelux Public Relations: • Developing and managing Benelux Public Relations strategies • Drafting and distributing high-quality, effective Press Releases and Pitches to media outlets (broadcast / print / online) Benelux Customer Service: • Overseeing Benelux Customer Service • Supporting Benelux operations and administrative tasks Show less

Communication Graduate

• Feb 2014 - Jun 2014

My graduation internship included the following: • Developing a strategic marketing communication plan to increase the online awareness of Microflown AVISA's Vehicle Mounted System. • Assisting the Business Development and Marketing teams with the following: - Lead generation - Developing marketing materials - Trade shows My graduation internship included the following: • Developing a strategic marketing communication plan to increase the online awareness of Microflown AVISA's Vehicle Mounted System. • Assisting the Business Development and Marketing teams with the following: - Lead generation - Developing marketing materials - Trade shows

Intern

• Aug 2012 - Jan 2013

Responsibilities: • Customer service • Maintaining and developing the website • Developing and sending out newsletters • Public Relations, writing and sending press releases • Social Media Responsibilities: • Customer service • Maintaining and developing the website • Developing and sending out newsletters • Public Relations, writing and sending press releases • Social Media