Lauren Edwards

Marketing Consultant/Account Executive at WTVA
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Contact Information
us****@****om
(386) 825-5501
Location
Tupelo, Mississippi, United States, US

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Experience

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Consultant/Account Executive
      • Jun 2022 - Present

      - Prospecting new businesses in our market to grow their share of voice- Creating relationships with small to medium sized businesses, and using in-depth questions to better understand their presence and opportunities- Developing a strategic media proposal that is crafted to meet the unique needs of specific clients - Presenting advertising plans to small-medium sized businesses - Maintaining relationships with current clients by offering weekly, monthly, or quarterly follow-ups of running advertising campaigns, adjusting the campaigns to meet goals as they further develop

    • United States
    • Retail
    • 700 & Above Employee
    • Store Manager
      • Jul 2018 - May 2020

      - Generated sales planning tools for daily, monthly, quarterly & yearly operations - Implemented training and operating procedures that led to a 14% yearly sales increase - Collaborated with other major retailers to host in store events for the local market- Connected with leading vendors and brand representatives to orchestrate local events - Analyzed local markets and established a key audience to achieve sales goals and brand loyalty - Generated sales planning tools for daily, monthly, quarterly & yearly operations - Implemented training and operating procedures that led to a 14% yearly sales increase - Collaborated with other major retailers to host in store events for the local market- Connected with leading vendors and brand representatives to orchestrate local events - Analyzed local markets and established a key audience to achieve sales goals and brand loyalty

Education

  • University of Mississippi
    Integrated Marketing and Communications, Communication, Journalism, and Related Programs
    2020 - 2022
  • Itawamba Community College
    Public Relations/Image Management
    2019 - 2020
  • Mississippi State University
    Business, Management, Marketing, and Related Support Services
    2016 - 2018

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