Lauren Edwards
Marketing Consultant/Account Executive at WTVA- Claim this Profile
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Bio
Experience
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WTVA
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United States
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Telecommunications
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1 - 100 Employee
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Marketing Consultant/Account Executive
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Jun 2022 - Present
- Prospecting new businesses in our market to grow their share of voice- Creating relationships with small to medium sized businesses, and using in-depth questions to better understand their presence and opportunities- Developing a strategic media proposal that is crafted to meet the unique needs of specific clients - Presenting advertising plans to small-medium sized businesses - Maintaining relationships with current clients by offering weekly, monthly, or quarterly follow-ups of running advertising campaigns, adjusting the campaigns to meet goals as they further develop
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Zumiez
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United States
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Retail
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700 & Above Employee
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Store Manager
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Jul 2018 - May 2020
- Generated sales planning tools for daily, monthly, quarterly & yearly operations - Implemented training and operating procedures that led to a 14% yearly sales increase - Collaborated with other major retailers to host in store events for the local market- Connected with leading vendors and brand representatives to orchestrate local events - Analyzed local markets and established a key audience to achieve sales goals and brand loyalty - Generated sales planning tools for daily, monthly, quarterly & yearly operations - Implemented training and operating procedures that led to a 14% yearly sales increase - Collaborated with other major retailers to host in store events for the local market- Connected with leading vendors and brand representatives to orchestrate local events - Analyzed local markets and established a key audience to achieve sales goals and brand loyalty
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Education
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University of Mississippi
Integrated Marketing and Communications, Communication, Journalism, and Related Programs -
Itawamba Community College
Public Relations/Image Management -
Mississippi State University
Business, Management, Marketing, and Related Support Services