Experience

POLIMI Graduate School of Management

• Italy
• Higher Education
• 100 - 200 Employee

• Lecturer - Master in Global Luxury Goods & Services Management

  • Nov 2017 - Present



Over 3 decades of experience as advisor of global brands

• Milan Area, Italy

• Senior Advisor

  • Aug 2017 - Present

  Over 3 decades of experience as advisor of global brands. In my consulting activity I have helped iconic brands to position themselves in consumers mind to achieve their long term growth target. I’m backed by the latest research findings in consumer behavior and creation economy in the physical world and in the metaversian world. I have run transformation programs in several industries, like luxury, retail, financial services, automotive and hospitality. More recently I have started to run Metaverse projects for leading global brands. My perspectives on brand strategy and consumer behavior in physical and metaversian markets have been featured in many leading publications and TV channels. I’m the author of one book “L’Eccellenza nei Servizi” and coauthor of other two books, “Managing Luxury Brands” and “Il Nuovo Marketing”. I’m honoured to be called to speak in front of large audiences in order to share some tips I learnt from my professional - and private - life. If you are interested in knowing more, you can read my articles published on Forbes, Capital and Linkedin, or follow me on X/Twitter: @aledonetti. Any comment, idea or suggestion, is sincerely welcome. Show less



CBE GROUP BV

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Managing Partner

  • Oct 2010 - Aug 2017



University of Parma

• Parma Area, Italy

• Lecturer of Service Management

  • 2009 - Jun 2017



A-CCI

• Italy
• Business Consulting and Services

• Managing Partner

  • 1999 - 2010