Francesca Krempa
Commerce Editor at Well+Good- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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Well+Good
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Commerce Editor
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Sep 2023 - Present
Day-to-day responsibilities include: - Assign and edit 10 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assign, edit, and update 35 commece SEO stories per month. - Manage the commerce editorial calendar to forecast major shopping events and holidays. - Collaborate with audience development and growth marketing teams to execute on high-commission affiliate brand coverage and… Show more Day-to-day responsibilities include: - Assign and edit 10 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assign, edit, and update 35 commece SEO stories per month. - Manage the commerce editorial calendar to forecast major shopping events and holidays. - Collaborate with audience development and growth marketing teams to execute on high-commission affiliate brand coverage and create flat-fee content opportunities to hit monthly revenue goals. - Keep a close pulse on the commerce landscape to cover trends, new launches, viral products, and sales. - Track performance and revenue in affiliate platforms such as Parsely, Skimlinks, Howl, Trackonomics, and Amazon Associates.
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Associate Commerce Editor
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May 2022 - Aug 2023
- Wrote and edited 10-15 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assisted the Commerce Director in forecasting major shopping events, tentpoles, and holidays. - Kept a close pulse on the commerce landscape to cover trends, new launches, viral products, and sales. - Oversaw all flat-fee editorial deliverables from brand partners. - Tracked performance and revenue in affiliate… Show more - Wrote and edited 10-15 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assisted the Commerce Director in forecasting major shopping events, tentpoles, and holidays. - Kept a close pulse on the commerce landscape to cover trends, new launches, viral products, and sales. - Oversaw all flat-fee editorial deliverables from brand partners. - Tracked performance and revenue in affiliate platforms such as Skimlinks, Howl, Trackonomics, and Amazon Associates.
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Commerce Writer
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Jul 2021 - May 2022
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Freelance Writer
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Apr 2020 - Present
Freelance writer with bylines in national and local publications including Business Insider, Well+Good, Adirondack Explorer, Hey Alma, and the NYCity News Service. Freelance writer with bylines in national and local publications including Business Insider, Well+Good, Adirondack Explorer, Hey Alma, and the NYCity News Service.
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Adirondack Explorer
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Intern
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Jun 2020 - Aug 2020
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Well+Good
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Editorial Intern
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Oct 2019 - Apr 2020
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Reonomy, an Altus Group Business
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United States
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Software Development
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1 - 100 Employee
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Content Marketing Associate
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Oct 2018 - Aug 2019
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iCIMS
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United States
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Software Development
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700 & Above Employee
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Content Writer
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Jul 2016 - Jun 2018
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Rymax
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Coordinator, Social Media and Public Relations
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Jun 2016 - Jul 2016
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Marketing Assistant
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Jan 2016 - May 2016
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Education
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Craig Newmark Graduate School of Journalism at CUNY
Master of Arts - MA, Journalism -
University of Kentucky
Bachelor of Arts (B.A.), Communication, General