Francesca Krempa

Commerce Editor at Well+Good
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Commerce Editor
      • Sep 2023 - Present

      Day-to-day responsibilities include: - Assign and edit 10 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assign, edit, and update 35 commece SEO stories per month. - Manage the commerce editorial calendar to forecast major shopping events and holidays. - Collaborate with audience development and growth marketing teams to execute on high-commission affiliate brand coverage and… Show more Day-to-day responsibilities include: - Assign and edit 10 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assign, edit, and update 35 commece SEO stories per month. - Manage the commerce editorial calendar to forecast major shopping events and holidays. - Collaborate with audience development and growth marketing teams to execute on high-commission affiliate brand coverage and create flat-fee content opportunities to hit monthly revenue goals. - Keep a close pulse on the commerce landscape to cover trends, new launches, viral products, and sales. - Track performance and revenue in affiliate platforms such as Parsely, Skimlinks, Howl, Trackonomics, and Amazon Associates.

    • Associate Commerce Editor
      • May 2022 - Aug 2023

      - Wrote and edited 10-15 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assisted the Commerce Director in forecasting major shopping events, tentpoles, and holidays. - Kept a close pulse on the commerce landscape to cover trends, new launches, viral products, and sales. - Oversaw all flat-fee editorial deliverables from brand partners. - Tracked performance and revenue in affiliate… Show more - Wrote and edited 10-15 net-new and updated commerce stories per week across all Well+Good verticals, including lifestyle, beauty, health and fitness, travel, and food. - Assisted the Commerce Director in forecasting major shopping events, tentpoles, and holidays. - Kept a close pulse on the commerce landscape to cover trends, new launches, viral products, and sales. - Oversaw all flat-fee editorial deliverables from brand partners. - Tracked performance and revenue in affiliate platforms such as Skimlinks, Howl, Trackonomics, and Amazon Associates.

    • Commerce Writer
      • Jul 2021 - May 2022

    • Freelance Writer
      • Apr 2020 - Present

      Freelance writer with bylines in national and local publications including Business Insider, Well+Good, Adirondack Explorer, Hey Alma, and the NYCity News Service. Freelance writer with bylines in national and local publications including Business Insider, Well+Good, Adirondack Explorer, Hey Alma, and the NYCity News Service.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • Jun 2020 - Aug 2020

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editorial Intern
      • Oct 2019 - Apr 2020

    • United States
    • Software Development
    • 1 - 100 Employee
    • Content Marketing Associate
      • Oct 2018 - Aug 2019

    • United States
    • Software Development
    • 700 & Above Employee
    • Content Writer
      • Jul 2016 - Jun 2018

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Coordinator, Social Media and Public Relations
      • Jun 2016 - Jul 2016

    • Marketing Assistant
      • Jan 2016 - May 2016

Education

  • Craig Newmark Graduate School of Journalism at CUNY
    Master of Arts - MA, Journalism
    2019 - 2020
  • University of Kentucky
    Bachelor of Arts (B.A.), Communication, General
    2011 - 2015

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