Merav Cohen

Senior Field Marketing Manager EMEA & APAC at Cyberint
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Contact Information
us****@****om
(386) 825-5501
Location
Netanya, Center District, Israel, IL

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5.0

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Edva Lotan

Merav is probably the best marketing professional I've worked with. I loved working with her, both for her professional and people skills.

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Experience

    • Israel
    • Computer and Network Security
    • 100 - 200 Employee
    • Senior Field Marketing Manager EMEA & APAC
      • Aug 2023 - Present

    • Israel
    • Computer and Network Security
    • 1 - 100 Employee
    • Director of Corporate & Customer Marketing
      • Jan 2023 - Aug 2023

      • Global Customer marketing - Building and implementing marketing strategy for expansion and retention• Building marketing processes for events, Partners campaigns, and customer communication • Global event management (content, visibility, operation( In big events like RSA andBlack Hat)

    • Global Field & Partner Marketing Manager
      • Jan 2022 - Jan 2023

      • Developing and implementing global marketing strategy for partners (MSSP, VAR, alliances) and field (NA, APAC, EMEA) via all channels (events, webinars, digital campaigns, Named account campaigns) • Characterization, building, planning and implementation of the Company Partner Portal (allbound)

    • Germany
    • Software Development
    • 700 & Above Employee
    • Marketing Manager, SUSE
      • Jul 2020 - May 2021

      • Full responsibility for defining, building, and implementing the marketing plan, from strategy to execution via all channels: digital campaigns, SM, customers events, PR, webinars, content and other • Supporting the sales managers business goals, by creating marketing campaigns that are aligned with their preference and needs, exceeding MQL and SQL targets • Full responsibility for defining, building, and implementing the marketing plan, from strategy to execution via all channels: digital campaigns, SM, customers events, PR, webinars, content and other • Supporting the sales managers business goals, by creating marketing campaigns that are aligned with their preference and needs, exceeding MQL and SQL targets

    • Israel
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • VP Marketing
      • Jan 2019 - Sep 2020

      • Building marketing strategy that supports the business goals, and full responsibility for implementation via all channels • Managing and maximizing the marketing budget in order to improve ROI • Leveraging and supporting partners through co-marketing activities • Managing cross-organizational projects such as company website, company brand book • Increase the Company brand awareness • Results tracking and campaigns analysis to increase customers engagement and demand generation Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Regional Marketing Manager for Israel, Greece, Cyprus and Malta
      • May 2014 - Oct 2018

      • Develop demand generation marketing strategy that is in line with the annual budget • Full responsibility for implementing the marketing plan, from strategy to execution via all channels • Supporting the organization's business goals and generating leads for sales managers -exceeding MQL and SQL targets • Produce and manage all customers events from start to end, including: event strategy, messaging, sponsorships recruitment, content, supplier's negotiations etc. • coaching and mentoring of remote marketing specialists in various fields (Marcom, Events, Digital) Show less

  • Freelance
    • Herzelia
    • Marketing Manager
      • May 2013 - May 2014

      • Building a marketing strategy that will support the organization's business goals • Creating a marketing plan and full responsibility for its implementation in all channels: Digital and social media, User events (conferences, round tables), Marcom, PR • Building a marketing strategy that will support the organization's business goals • Creating a marketing plan and full responsibility for its implementation in all channels: Digital and social media, User events (conferences, round tables), Marcom, PR

    • Israel
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing and Marcom Manager
      • 2009 - May 2013

      • Building marketing strategy and action plan for all company’s divisions and its subsidiaries.• Comprehensive responsibility for the marketing plan implementation.• Professional guidance of divisional marketing managers and subsidiary marketing managers in implementing the marketing plan.• Management of cross-organizational projects.• Full responsibility for the Company activities in the social media.• Overall responsibility for the Company customers events. • PR Management.• Responsible for the Company brand, internally and externally. Show less

    • Divisions Marketing Manager at Matrix IT
      • Dec 2004 - Jun 2009

      • Building marketing plan with the different divisions.• Full responsibility for implementing the plan via all channels: Digital, Marcom, Events, PR.• Daily work with the sales and division managers.

Education

  • University of Derby
    MBA
    1997 - 1999
  • The College of Management Academic Studies
    BA, Communication @ management
    1992 - 1995

Community

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