Stefan Tärnell
Chief Executive Officer at The Domain Was Taken- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Swedish -
-
English -
Topline Score
Bio
Sara Sjöman
Stefan helped C More (part of Bonnier Broadcasting) during one year as a Digital Strategist to improve how C Mores SVOD services are sold and marketed. The first part of his assignments was an overhaul of current performance and agencies, it ended up being a lot of changes that needed to be done. The results greatly improved, both in terms of performance but also our understanding for how to run a succesful growth organisation. Key parts included; Updated KPIs and reporting, analytics, budget allocation, staff training, change of agencies, hiring 3 new staff for the new growth team, testing, setting up a strategy for how to separate the product from the sales web-site and much more. Stefan is a digital ninja who is capable of handling specialists as well as management while navigating the internal politics of large organizations. I can highly recommend Stefan for anyone who is looking to accelerate their sales and marketing and get a lot of business strategy out of it as well.
Christina Kilström
I had the pleasure of working with Stefan when he was working as interim Internet Marketing Manager in my team. He was responsible for traffic acquisition and did a great job in optimising traffic, revenue and ROI. He is a business-oriented person with an analytical mind and a broad knowledge of online marketing. He has a strong understanding of e-commerce and is able to communicate effectively both to senior management and to peers. He was a highly appreciated team member and is fun to work with.
Sara Sjöman
Stefan helped C More (part of Bonnier Broadcasting) during one year as a Digital Strategist to improve how C Mores SVOD services are sold and marketed. The first part of his assignments was an overhaul of current performance and agencies, it ended up being a lot of changes that needed to be done. The results greatly improved, both in terms of performance but also our understanding for how to run a succesful growth organisation. Key parts included; Updated KPIs and reporting, analytics, budget allocation, staff training, change of agencies, hiring 3 new staff for the new growth team, testing, setting up a strategy for how to separate the product from the sales web-site and much more. Stefan is a digital ninja who is capable of handling specialists as well as management while navigating the internal politics of large organizations. I can highly recommend Stefan for anyone who is looking to accelerate their sales and marketing and get a lot of business strategy out of it as well.
Christina Kilström
I had the pleasure of working with Stefan when he was working as interim Internet Marketing Manager in my team. He was responsible for traffic acquisition and did a great job in optimising traffic, revenue and ROI. He is a business-oriented person with an analytical mind and a broad knowledge of online marketing. He has a strong understanding of e-commerce and is able to communicate effectively both to senior management and to peers. He was a highly appreciated team member and is fun to work with.
Sara Sjöman
Stefan helped C More (part of Bonnier Broadcasting) during one year as a Digital Strategist to improve how C Mores SVOD services are sold and marketed. The first part of his assignments was an overhaul of current performance and agencies, it ended up being a lot of changes that needed to be done. The results greatly improved, both in terms of performance but also our understanding for how to run a succesful growth organisation. Key parts included; Updated KPIs and reporting, analytics, budget allocation, staff training, change of agencies, hiring 3 new staff for the new growth team, testing, setting up a strategy for how to separate the product from the sales web-site and much more. Stefan is a digital ninja who is capable of handling specialists as well as management while navigating the internal politics of large organizations. I can highly recommend Stefan for anyone who is looking to accelerate their sales and marketing and get a lot of business strategy out of it as well.
Christina Kilström
I had the pleasure of working with Stefan when he was working as interim Internet Marketing Manager in my team. He was responsible for traffic acquisition and did a great job in optimising traffic, revenue and ROI. He is a business-oriented person with an analytical mind and a broad knowledge of online marketing. He has a strong understanding of e-commerce and is able to communicate effectively both to senior management and to peers. He was a highly appreciated team member and is fun to work with.
Sara Sjöman
Stefan helped C More (part of Bonnier Broadcasting) during one year as a Digital Strategist to improve how C Mores SVOD services are sold and marketed. The first part of his assignments was an overhaul of current performance and agencies, it ended up being a lot of changes that needed to be done. The results greatly improved, both in terms of performance but also our understanding for how to run a succesful growth organisation. Key parts included; Updated KPIs and reporting, analytics, budget allocation, staff training, change of agencies, hiring 3 new staff for the new growth team, testing, setting up a strategy for how to separate the product from the sales web-site and much more. Stefan is a digital ninja who is capable of handling specialists as well as management while navigating the internal politics of large organizations. I can highly recommend Stefan for anyone who is looking to accelerate their sales and marketing and get a lot of business strategy out of it as well.
Christina Kilström
I had the pleasure of working with Stefan when he was working as interim Internet Marketing Manager in my team. He was responsible for traffic acquisition and did a great job in optimising traffic, revenue and ROI. He is a business-oriented person with an analytical mind and a broad knowledge of online marketing. He has a strong understanding of e-commerce and is able to communicate effectively both to senior management and to peers. He was a highly appreciated team member and is fun to work with.
Experience
-
The Domain Was Taken
-
Sweden
-
Advertising Services
-
1 - 100 Employee
-
Chief Executive Officer
-
Aug 2022 - Present
TDWT är en Inbound Marketing byrå med 21 vassa specialister. Kontor i Stockholm, Göteborg och Oslo. Vi fokuserar på att växa våra kunders digitala plattformar, utan att spendera pengar på media. En del av People People People byrånätverket. TDWT är specialister inom: Insikter & marknadsundersökningar, Analytics & spårning, Kundbeteende & CRM-analys, Site Performance, Sökmotoroptimering & Marketing Automation. TDWT är en Inbound Marketing byrå med 21 vassa specialister. Kontor i Stockholm, Göteborg och Oslo. Vi fokuserar på att växa våra kunders digitala plattformar, utan att spendera pengar på media. En del av People People People byrånätverket. TDWT är specialister inom: Insikter & marknadsundersökningar, Analytics & spårning, Kundbeteende & CRM-analys, Site Performance, Sökmotoroptimering & Marketing Automation.
-
-
-
OOZ Marketing AB
-
Stockholm, Sweden
-
Owner
-
Jan 2013 - Present
Consulting & Owned properties. I consult within digital strategy, growth and performance marketing. Helping companies to grow by better understanding how to work with a growth funnel setup. I audit current setups and help build and recruit new organizations/hire the right agencies/consultants. Consulting Assignments: 2020-12- 2022-04 Campadre / Best of Brands (40-80% FTE) >Growth setup and evaluation. Manage paid performance. Advising on general strategy in terms of pricing, product and overall growth. 2017-09 - 2018-02 - C More Entertainment (100% FTE) Digital Marketing Specialist > New Facebook strategy and framework, Enterprise attribution software evaluation, media agency pitch team, improving efficiency for all affiliate setups, display advertising strategy 2015-10 - 2016-10 - Bonnier Broadcasting & C More Entertainment - (80% FTE) Digital Strategist >Audited the sales and marketing teams and helped them re-build the sales team into a growth organization (hiring new specialist roles in house). Optimized how they worked with Performance Marketing (SEO, Facebook, Google Ads, Affiliate, Display Advertising, partnerships) and greatly improved the volume and ROAS. 2014-05 - 2015-07 eBay Sweden AB (100% 1FTE) - Internet Marketing Manager >Greatly improved ROAS on Performance Marketing (SEO, Facebook, Google Ads, Affiliate, Display Advertising, partnerships) Owned properties: 2013-> - Larmkollen.se - Swedens largest home alarm comparison site 2015-> - Smarto.se - Product guides for the home Show less
-
-
-
Hearts & Science
-
United States
-
Advertising Services
-
700 & Above Employee
-
Digital Director
-
Apr 2018 - Oct 2020
I am responsible for all digital activities we offer our clients from SEO to programmatic. I manage a team of 10 talented specialists. My work is both strategic and operational since I both manage the team, our digital strategy, new business, company strategy, hiring and sometimes I work directly with our clients. I am in the C-level management team, reporting to the CEO We work with clients such as: Comeon Group, SEB, Pernod Ricard, Vimla, Strive, Stockholms Mässan and more. About Hearts & Science: Hearts & Science orchestrates media and creative convergence through data. Hearts & Science has 1,200+ employees focused on media services for 100 active clients in 24 offices across North America, EMEA, LATAM and APAC. Established in 2015 by Omnicom Media Group (2018 in Sweden), Hearts & Science leverages Omnicom’s Omni, our data, audience and delivery platform, and the $65 billion buying power of Omnicom Media Group, which underpins our data driven approach to elevating our client partners' digital media and data maturity. Show less
-
-
-
Curamando
-
Sweden
-
Business Consulting and Services
-
200 - 300 Employee
-
Founding Partner
-
Jan 2013 - Jun 2014
My role at Curamando: - Founding Partner - Member of the Management Team - Part of the company from 5 to 16 people - Played a key role in building the company, sales, hiring and delivery to clients - Clients I worked with: Visma SPCS, Tradera, Prisjakt, Maria, King.com, Egmont - (I no longer own any shares in Curmando) About Curamando: Curamando specialises in helping companies drive out short term improvements in their online marketing as well as making sure the client’s build their own capabilities to deliver or manage their vendors. Curamando supports the client with c-level insight, training, budgeting & business case modeling, project management and change management in the online marketing space. Show less
-
-
-
eEquity AB - SearchMe AB
-
Stockholm, Sweden
-
Senior Online Strategist / CEO
-
Jul 2011 - Jan 2013
At eEquity I helped the portfolio companies with developing better online strategies, especially in performance marketing (SEO, Google Ads, Affiliates, Facebook etc). I worked with recruiting staff to the different companies and managed many of them indirectly. Portfolio companies: Guldbrev, Whiteaway, Loveyewear, Rollup Kungen, Stor & Liten, Footway, Snowandmotion After 6 months we decided to start a company (SearchMe AB) instead and I recruited 4 people working with SEO, Social and Adwords for the portfolio companies at zero margin. We delivered great results for most companies. Especially SEO results were most companies grew their Google traffic well over 100% in 6-12 months. Show less
-
-
-
TestFreaks
-
Sweden
-
Technology, Information and Internet
-
1 - 100 Employee
-
Sales Director
-
Apr 2010 - Jul 2011
Handled all current and new partnerships for TestFreaks, negotiating deals with price comparison websites and other e-commerce websites worldwide. Managed conversion optimization for the websites.- Increased revenue per session with over 60% on average for all sites within the first 6 months. - Signed several new partners for Europe and US within display advertising, price comparison, re-targeting and affiliate marketing.- Renegotiated 90% of current partners at better terms.- Started a new department, and hired staff, for selling syndicated content. (This is what TestFreaks is today a B2B company) Show less
-
-
SEO & Marketing Manager
-
Nov 2006 - Jun 2010
> Grew our SEO traffic from 0 to 6 million sessions a month within 18 months from launch.> Managed 2 employees in our local office and 20 remote workers (hiring and firing) all around the world that worked with SEO, Content and PR.> Built the long term SEO strategy that created the 0-6M journey.> Created and executed several creative PR ideas giving us good coverage in US, UK and Sweden in leading online and offline media.> Still holds shares in TestFreaks.About TestFreaks (B2C)TestFreaks is a review aggregator, collecting expert and user reviews from all around the world. Positioned in the vertical search space between a general search engine like Google and product review sites such as CNET. We launched globally on 20 markets and had Northzone Ventures as our VC (20MSEK+20MSEK). TestFreaks was founded by the same group that previously founded PriceRunner. Show less
-
-
-
Rusta
-
Sweden
-
Retail
-
700 & Above Employee
-
Assistant Buyer
-
Nov 2000 - Jan 2003
Rusta is a swedish retailer, at the time of my employment it had between 33-40 stores throughout Sweden. Worked mostly with Chinese suppliers buying power tools, hand tools and kitchen appliances. My involvement was from buying/restocking to making sure everything was placed correctly in the stores, and everything in between. Also worked in a supporting role with several internal IT projects. Rusta is a swedish retailer, at the time of my employment it had between 33-40 stores throughout Sweden. Worked mostly with Chinese suppliers buying power tools, hand tools and kitchen appliances. My involvement was from buying/restocking to making sure everything was placed correctly in the stores, and everything in between. Also worked in a supporting role with several internal IT projects.
-
-
-
-
Project Manager
-
Dec 1998 - Nov 2000
> Started as a trainee within website development > Moved over to project management and sales after 6 months > Worked with many of our biggest clients ensuring we delivered as promised > Overall a great learning experience About Corpguide: Senior Lotus and IBM partner, Leading Application Service Provider developing Internet and Intranet applications. Example Clients: SWIT/C3L a full-scale adult education scheme (1998-1999) for 1200 pupils via Internet, Singapore Tourist Board – web-community (1999), Uppsala Läns Landsting, Dagens Media, OTW, Spybar, DN Galan, Gränges, Kungsörnen Show less
-
-
Education
-
2003 - 2006
Stockholm University
Master, Marketing (MarknadsAkademien)
