Veronica Borrowdale
Associate Partner at A23 Advisors- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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French Elementary proficiency
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Bio
Cyndie Hoffman
Veronica is the spark of energy that breaks through barriers and moves strategic partnerships forward into new territory. What I really appreciate about her in our 3 years working together is she always approaches initiatives with passion, creativity, and a can-do attitude. Her energetic and positive attitude is contagious - and I could always count on her. On one particularly memorable collaboration - she seamlessly led the way through a complex partnership launch, internationalizing sales and marketing across EMEA - and made it look easy!
Borja Matheu
I worked with Veronica when she was leading the strategic partnership between Skyroam and Starwood Hotels. Her capacity to handle multiple roll-outs at once had a dramatic impact on the pace we achieved our KPI’s and demonstrated great project management skills. Her ability to deal with even the toughest General Manager at our hotels was unlike any other. She effortlessly was able to persuade our different hotels in Europe, Africa and the Middle East and showcased a great understanding of business operations even in an industry different to hers. Veronica is a great pleasure to work with and will make you leave every meeting with a smile.
Cyndie Hoffman
Veronica is the spark of energy that breaks through barriers and moves strategic partnerships forward into new territory. What I really appreciate about her in our 3 years working together is she always approaches initiatives with passion, creativity, and a can-do attitude. Her energetic and positive attitude is contagious - and I could always count on her. On one particularly memorable collaboration - she seamlessly led the way through a complex partnership launch, internationalizing sales and marketing across EMEA - and made it look easy!
Borja Matheu
I worked with Veronica when she was leading the strategic partnership between Skyroam and Starwood Hotels. Her capacity to handle multiple roll-outs at once had a dramatic impact on the pace we achieved our KPI’s and demonstrated great project management skills. Her ability to deal with even the toughest General Manager at our hotels was unlike any other. She effortlessly was able to persuade our different hotels in Europe, Africa and the Middle East and showcased a great understanding of business operations even in an industry different to hers. Veronica is a great pleasure to work with and will make you leave every meeting with a smile.
Cyndie Hoffman
Veronica is the spark of energy that breaks through barriers and moves strategic partnerships forward into new territory. What I really appreciate about her in our 3 years working together is she always approaches initiatives with passion, creativity, and a can-do attitude. Her energetic and positive attitude is contagious - and I could always count on her. On one particularly memorable collaboration - she seamlessly led the way through a complex partnership launch, internationalizing sales and marketing across EMEA - and made it look easy!
Borja Matheu
I worked with Veronica when she was leading the strategic partnership between Skyroam and Starwood Hotels. Her capacity to handle multiple roll-outs at once had a dramatic impact on the pace we achieved our KPI’s and demonstrated great project management skills. Her ability to deal with even the toughest General Manager at our hotels was unlike any other. She effortlessly was able to persuade our different hotels in Europe, Africa and the Middle East and showcased a great understanding of business operations even in an industry different to hers. Veronica is a great pleasure to work with and will make you leave every meeting with a smile.
Cyndie Hoffman
Veronica is the spark of energy that breaks through barriers and moves strategic partnerships forward into new territory. What I really appreciate about her in our 3 years working together is she always approaches initiatives with passion, creativity, and a can-do attitude. Her energetic and positive attitude is contagious - and I could always count on her. On one particularly memorable collaboration - she seamlessly led the way through a complex partnership launch, internationalizing sales and marketing across EMEA - and made it look easy!
Borja Matheu
I worked with Veronica when she was leading the strategic partnership between Skyroam and Starwood Hotels. Her capacity to handle multiple roll-outs at once had a dramatic impact on the pace we achieved our KPI’s and demonstrated great project management skills. Her ability to deal with even the toughest General Manager at our hotels was unlike any other. She effortlessly was able to persuade our different hotels in Europe, Africa and the Middle East and showcased a great understanding of business operations even in an industry different to hers. Veronica is a great pleasure to work with and will make you leave every meeting with a smile.
Experience
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A23 Advisors
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United States
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Business Consulting and Services
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1 - 100 Employee
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Associate Partner
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Sep 2018 - Present
• Innovative design and development of new services or products. Ecosystem partner - startup, corporates, investors. Corporate innovation and venture building. • Advise on business, go-to-market (GTM), operations, and growth strategies. Results oriented, measured execution, driven through iteration. • Drive and implement high-impact strategic partnerships, initiatives, and cross-functional projects. Employ proactive communication approach, ensuring alignment across key stakeholders and successful project deliveries. SaaS, Travel Tech, B2B, B2B2C, AI, Big Data. Data-driven growth models. • Fractional or interim roles Show less
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Education
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Harvard Business School
Disruptive Strategy -
Thunderbird School of Global Management
International MBA, Business Intelligence, Marketing -
ESSEC - ESSEC Business School
International Finance, Certificate -
UC Irvine
BA, International Studies: Business, Cultures, Global Issues. Spanish.