Experience

Five Eighty

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Oct 2021 - Present



Panda Restaurant Group

• United States
• Restaurants
• 700 & Above Employee

• Corporate Communications Manager

  • Feb 2021 - Oct 2021

• Marketing Manager

  • Feb 2017 - Feb 2021

  Develop and manage national local store marketing programs across over 2,000 stores. Develop and foster strategic partnerships.Serves as a Marketing business partner to Operations through remote support of marketing programs to achieve regional sales and profitability goals. Supports local store marketing opportunity response efforts through remote consultation, coordination and fulfillment and on-site support to drive regional sales and profitability goals. Meets success metrics agreed upon with Operations around focus areas including catering, fundraising, grand openings, accelerated focus stores and community events.



NoMa Business Improvement District

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing & Events

  • Jun 2016 - Feb 2017

  Managed a wide range of branding, marketing, public relations and programming initiatives that promote the NoMa BID and the efforts of the NoMa Parks Foundation. Managed the marketing & events team along with all external creative agencies and third parties Managed a wide range of branding, marketing, public relations and programming initiatives that promote the NoMa BID and the efforts of the NoMa Parks Foundation. Managed the marketing & events team along with all external creative agencies and third parties



360 Live Media

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Mar 2015 - May 2016

  Lead the marketing strategy and execution for key accounts Managed marketing plan and budget for 360 Live Media’s internal marketing efforts Lead the marketing strategy and execution for key accounts Managed marketing plan and budget for 360 Live Media’s internal marketing efforts



AARP

• United States
• Non-profit Organizations
• 700 & Above Employee

• Product Launch Consultant

  • Sep 2014 - Mar 2015

  Supported the launch and promotion of a new brain health membership option, creating a new revenue stream for AARP. Managed the agency’s development of brand creative, leading to the design and distribution of a brand playbook and a variety of creative assets utilized across channels and agencies. Delivered and maintained master promotional plan encompassing all activities, staying in budget, on brand and on schedule Supported the launch and promotion of a new brain health membership option, creating a new revenue stream for AARP. Managed the agency’s development of brand creative, leading to the design and distribution of a brand playbook and a variety of creative assets utilized across channels and agencies. Delivered and maintained master promotional plan encompassing all activities, staying in budget, on brand and on schedule



Lansinoh Laboratories

• United States
• Manufacturing
• 100 - 200 Employee

• Brand Manager, Bottle

  • Sep 2013 - Jun 2014

  In a fragmented bottle market, gained acceptance of international product for national distribution at Babies’ R Us. Launched 4 new SKUs of breastfeeding bottle with full national distribution. Worked with agency to develop merchandising brand strategy for an exclusive end-cap for all Lansinoh products at Babies’ R Us. Managed the creation of collateral pieces that were distributed to 3.6 million+ new mothers across hospitals and retailer registries to increase brand awareness and drive trial both online and in store. Provided direction to global team to ensure consistency of bottle marketing internationally as launches rolled out across Europe. Worked closely with Professional marketing team, sales, operations and other global departments.



Reynolds American Inc.

• Tobacco Manufacturing
• 700 & Above Employee

• Senior Brand Manager, Zonnic

  • Dec 2012 - Sep 2013

  Responsible for supporting Niconuvum USA in the development and implementation of business strategies, programs and tactics. Proactively developed programs to support packaging, positioning, consumer communications and other business building activities.Launched two new flavors, in four different SKUs, into the lead market, working on packaging, point of sale materials, and other support materials. Led two market research tests, a Mystery Shopper program along with informal focus groups, to gain insights for new product launches and current point of sale materials, ensuring maximum relevancy to the consumer in convenience outlets. Led integrated marketing plan focused on the development and management of digital social media, introducing two social media platforms, Facebook and Twitter branded pages for Zonnic Nicotine Gum.Utilized website analytics and heat mapping study to make update the Zonnic website to allow for more interactivity and drive to sign up for our database. Created and implemented a segmented and targeted Direct Mail and E-mail program, enhancing coupon redemption rates and drive to web.

• Lead Brand Manager - Pall Mall and Winston Brands

  • Apr 2012 - Jan 2013

  Responsible for consumer and brand equity building initiative focused on driving awareness and relevance for brand proposition and increased brand trial. Utilized buyer study to make recommendations for future national promotional spend and allocation.Managed the delivery of four new products to market, resulting in immediate and continued share growth by leveraging understanding of advertising and marketing practices. Lead four Consumer Product tests to ensure relevancy of brand proposition in market.Identified new products that aligned with Pall Mall’s point of difference and unmet consumer demands based on quantitative and qualitative research resulting in project management of twelve new products launches.

• Consumer Engagement Marketing Manager

  • Feb 2011 - Apr 2012

  Developed Scope of work and managed national multimillion dollar national promotional agency contract. Developed in depth knowledge and understanding of operating in a heavily regulated environment, ensuring out of the box and innovative thinking.Strategic and tactical evaluation of consumer engagement programming activities with recommendations to inform future planning and build on business case proving multimillion dollar NPV.Developed business case for a brand loyalty word of mouth program, resulting in expansion of a test program and a positive ROI.Created Consumer Engagement Training program for Territory Managers, in turn increasing awareness, consideration and trial of Camel brand.Cross functional collaboration with various groups (Finance, brand managers and strategy and planning) to plan, develop and execute the agency scope of work and tactical plans for 2011 and 2012.

• Territory Manager -- Field Rotation

  • May 2010 - Feb 2011

  As part of my development I am currently based in the field working in the position of a territory manager. I have been assigned to a geographic territory, Ft. Lauderdale, FL, where I am responsible for:Calling on established traditional and nontraditional retail outlets Selling and executing national/local brand building marketing programs and initiatives within these accounts Achieving assigned quantitative and qualitative sales goals and brand building measures Building outstanding relationships with store managers/owners by providing expert tobacco/consumer insights and advice through the development of individual business plans Participating in relationship marketing by conducting effective "1 to 1" Consumer Engagements through a thorough understanding of Consumer Marketing Brand Strategies Actively promoting the marketing mix through direct discussions with retailers using analytical proficiency and influencing skills to promote a beneficial business plan for RJRT and our retailers. Consistently demonstrating the application of company values in all business interactions.I focus on product sales and distribution, as well as Consumer Marketing Brand Strategies, effective consumer engagement, and tobacco product awareness.



Reynolds American Inc.

• Tobacco Manufacturing
• 700 & Above Employee

• Consumer Marketing Intern

  • Jun 2009 - Aug 2009

  Skills gained: Brand management, internal marketing Developed marketing strategy and tactical plan for how to best market the Camel brand to an internal audience. Presented recommendations to Consumer and Trade Marketing Leadership team, for implementation approval. Conducted internal focus groups with employees in order to benchmark current internal perceptions and to develop the appropriate recommendations based on findings. Worked closely with Human Resources, Public Relations, the Internal Communications team and other consumer marketing interns to integrate work streams and build synergies between company initiatives seeking to enhance employee understanding of company and brands, and to increase overall employee morale. Lead external strategic brand consultancy team to develop conceptual ideas for how to best market the Camel brand internally.



CAMBORNE PRODUCTIONS

• Publicity Coordinator

  • Feb 2008 - Jul 2008

  Skills gained: Editing, outreach management, event planning Managed all promotion and publicity, analyzed market and implemented target marketing strategy for nationwide film screenings. Facilitated development and release of all Press Releases and publicity material Coordinated local screening of the documentary film Beyond Borders, which promotes the human right to migrate, with a focus on Latin America. Established new client relationships with over 20 community groups and organizations around the country to expand outreach for nationwide screenings.



Proyecto Pastoral

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Development Associate

  • Jun 2007 - Feb 2008

  Skills gained: Grant writing, database management, corporate outreach Redesigned publicity materials and marketing initiatives. Grew quarterly newsletter from a two-page update to a six-page report. Created new organizational and program specific brochures. Implemented new corporate outreach program; identified and contacted local businesses, set up informational presentations to develop relationships. Established relationships with both Sapphos Environmental Inc. and CBS Outdoor. Performed extensive database research to determine new foundation funding sources and applied for appropriate funding.



LATIN AMERICA WORKING GROUP

• Program Intern

  • Aug 2006 - Dec 2006

  Skills gained: Extensive independent research Managed office operations for Mexico program: appraised office on the numerous issues concerning U.S.-Mexico immigration policy and politics during the interim between Mexico Senior Associates. Researched on the different viewpoints, and concerns associated with the Congressional immigration debate around the U.S./Mexico border fence. Skills gained: Extensive independent research Managed office operations for Mexico program: appraised office on the numerous issues concerning U.S.-Mexico immigration policy and politics during the interim between Mexico Senior Associates. Researched on the different viewpoints, and concerns associated with the Congressional immigration debate around the U.S./Mexico border fence.



U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Congressional Intern for Rep. Adam Schiff

  • Aug 2004 - Dec 2004

  Reported on follow up with constituent phone calls and letters regarding local and national issues. Reported on follow up with constituent phone calls and letters regarding local and national issues.