Felicia Lo

Performance Marketing Specialist at Zero One Group
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Contact Information
us****@****om
(386) 825-5501
Location
ID

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Experience

    • Indonesia
    • Information Technology & Services
    • 1 - 100 Employee
    • Performance Marketing Specialist
      • Apr 2022 - Present

      Jakarta, Indonesia

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Specialist
      • Aug 2020 - Aug 2022

      Jakarta, Indonesia • Investigate the performance of our clients' paid marketing campaigns and strategists through evaluating multiple key performance metrics • Manage our clients' Google Ad and Facebook Ad accounts • Perform keyword research for Google Ad • Create organic reporting for clients in various industries such as skincare, F&B, retail, education etc.

    • Digital Marketing Executive
      • Aug 2020 - Apr 2022

      Jakarta, Indonesia • Execute, optimize, and strategize Facebook Ads, Google Ads, and Ecommerce Ads • Analyze quantitative data and make suitable recommendations for clients within the F&B, skincare, and healthcare industries • Create monthly paid reporting for paid advertisements • Collaborate with Account Executives & Content Strategists

    • United States
    • Design Services
    • 1 - 100 Employee
    • Sales And Marketing Intern
      • Jan 2020 - Aug 2020

      Greater Los Angeles Area • Seek and analyzed competitor marketing and sales materials both on and offline • Assists agents with business developments strategies • Create digital marketing strategies such as Google Adword • Administered and organized HatchDuo’s HubSpot • Monitor lead generation sites such as Cleverly

    • Indonesia
    • Retail
    • 700 & Above Employee
    • Merchandising Intern
      • Jul 2018 - Aug 2018

      Greater Jakarta Area, Indonesia • Managed projects related to fashion footwear brands such as Staccato and Birkenstock • Maintained ‘Master Lists’ for each of Staccato’s SKUs for July and August including products, sales, stock level and price markdowns • Worked with the visual merchandising team on how to effectively display products including layout of store and shelves • Produced presentations on current Spring fashion trends for Staccato • Used Microsoft Excel to manage the distribution of stock between… Show more • Managed projects related to fashion footwear brands such as Staccato and Birkenstock • Maintained ‘Master Lists’ for each of Staccato’s SKUs for July and August including products, sales, stock level and price markdowns • Worked with the visual merchandising team on how to effectively display products including layout of store and shelves • Produced presentations on current Spring fashion trends for Staccato • Used Microsoft Excel to manage the distribution of stock between branches and bazaars Show less

    • Brand Consultant
      • Jul 2017 - Sep 2017

      Greater Jakarta Area, Indonesia • Managed projects related to brand management in the beauty and personal care industry • Created and analyzed questionnaires and surveys to enhance the relationship between customers and company • Analyzed competitor landscape and recommended brand improvement plans for clients • Performed SWOT analysis and managed qualitative and qualitative research • Collaborated across department teams to enhance Inglot’s customers experience • Conducted content analysis on social media… Show more • Managed projects related to brand management in the beauty and personal care industry • Created and analyzed questionnaires and surveys to enhance the relationship between customers and company • Analyzed competitor landscape and recommended brand improvement plans for clients • Performed SWOT analysis and managed qualitative and qualitative research • Collaborated across department teams to enhance Inglot’s customers experience • Conducted content analysis on social media platforms Show less

    • Sales And Marketing Intern
      • Jul 2014 - Aug 2014

      Greater Jakarta Area, Indonesia • Exposed to the merchandising department and analyzed sell-through and inventory reports • Handled qualitative and quantitative data to predict volume of supplies to purchase • Work with the sales team and interacted with customers • Worked closely with visual-display staff and department heads on how goods should be displayed to maximize sales

Education

  • Loyola Marymount University
    Bachelor of Business Administration - BBA, Marketing
    2016 - 2020
  • British International School
    High School Diploma, International Baccalaureate
    2005 - 2016
  • Yale School of Management
    Digital Marketing: A Strategic Perspective
    2020 - 2020

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