Felicia Lo
Performance Marketing Specialist at Zero One Group- Claim this Profile
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Bio
Experience
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Zero One Group
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Indonesia
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Information Technology & Services
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1 - 100 Employee
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Performance Marketing Specialist
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Apr 2022 - Present
Jakarta, Indonesia
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Zero One Digital
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Indonesia
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Advertising Services
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1 - 100 Employee
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Performance Marketing Specialist
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Aug 2020 - Aug 2022
Jakarta, Indonesia • Investigate the performance of our clients' paid marketing campaigns and strategists through evaluating multiple key performance metrics • Manage our clients' Google Ad and Facebook Ad accounts • Perform keyword research for Google Ad • Create organic reporting for clients in various industries such as skincare, F&B, retail, education etc.
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Digital Marketing Executive
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Aug 2020 - Apr 2022
Jakarta, Indonesia • Execute, optimize, and strategize Facebook Ads, Google Ads, and Ecommerce Ads • Analyze quantitative data and make suitable recommendations for clients within the F&B, skincare, and healthcare industries • Create monthly paid reporting for paid advertisements • Collaborate with Account Executives & Content Strategists
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Hatch Duo LLC
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United States
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Design Services
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1 - 100 Employee
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Sales And Marketing Intern
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Jan 2020 - Aug 2020
Greater Los Angeles Area • Seek and analyzed competitor marketing and sales materials both on and offline • Assists agents with business developments strategies • Create digital marketing strategies such as Google Adword • Administered and organized HatchDuo’s HubSpot • Monitor lead generation sites such as Cleverly
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PT. Mitra Adiperkasa Tbk
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Indonesia
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Retail
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700 & Above Employee
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Merchandising Intern
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Jul 2018 - Aug 2018
Greater Jakarta Area, Indonesia • Managed projects related to fashion footwear brands such as Staccato and Birkenstock • Maintained ‘Master Lists’ for each of Staccato’s SKUs for July and August including products, sales, stock level and price markdowns • Worked with the visual merchandising team on how to effectively display products including layout of store and shelves • Produced presentations on current Spring fashion trends for Staccato • Used Microsoft Excel to manage the distribution of stock between… Show more • Managed projects related to fashion footwear brands such as Staccato and Birkenstock • Maintained ‘Master Lists’ for each of Staccato’s SKUs for July and August including products, sales, stock level and price markdowns • Worked with the visual merchandising team on how to effectively display products including layout of store and shelves • Produced presentations on current Spring fashion trends for Staccato • Used Microsoft Excel to manage the distribution of stock between branches and bazaars Show less
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Brand Consultant
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Jul 2017 - Sep 2017
Greater Jakarta Area, Indonesia • Managed projects related to brand management in the beauty and personal care industry • Created and analyzed questionnaires and surveys to enhance the relationship between customers and company • Analyzed competitor landscape and recommended brand improvement plans for clients • Performed SWOT analysis and managed qualitative and qualitative research • Collaborated across department teams to enhance Inglot’s customers experience • Conducted content analysis on social media… Show more • Managed projects related to brand management in the beauty and personal care industry • Created and analyzed questionnaires and surveys to enhance the relationship between customers and company • Analyzed competitor landscape and recommended brand improvement plans for clients • Performed SWOT analysis and managed qualitative and qualitative research • Collaborated across department teams to enhance Inglot’s customers experience • Conducted content analysis on social media platforms Show less
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Sales And Marketing Intern
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Jul 2014 - Aug 2014
Greater Jakarta Area, Indonesia • Exposed to the merchandising department and analyzed sell-through and inventory reports • Handled qualitative and quantitative data to predict volume of supplies to purchase • Work with the sales team and interacted with customers • Worked closely with visual-display staff and department heads on how goods should be displayed to maximize sales
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Education
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Loyola Marymount University
Bachelor of Business Administration - BBA, Marketing -
British International School
High School Diploma, International Baccalaureate -
Yale School of Management
Digital Marketing: A Strategic Perspective