Ruth Rafalovich
VP, Global BD and Operations at SecurityPal- Claim this Profile
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Bio
Nik Rochnik
I worked with Ruth closely during her entire time at Rocket Fuel, our departments operated in tandem on all inventory projects. She scaled a very visible, key business function in the company - building out, managing, and troubleshooting the entire media inventory supply. Ruth quickly bought on partners and built deep relationships with them. She solved complex business problems in the bidding ecosystem, getting executive support from both partners and internal resources at every level, from engineers to CEOs. Ruth was a great manager and mentor to her team. She and the team she led were very successful at gathering, synthesizing and sharing high quality information, business or technical.
Rahul Varma
I worked with Ruth closely at Rocket Fuel on the engineering team for supply related projects. I had the pleasure of working with her through multiple long exchange integrations over several years. Ruth has a unique ability to get everyone involved in a project motivated, excited and passionate behind her cause at every level of the organization. She has a special way with people - a knack for talking with engineers, or executives, finding problems, and then finding the appropriate resources while inspiring others to solve those problems. She built an amazingly respected team of first class employees and has a real special ability of spotting and developing talent. Working with Ruth was a pleasure and she would make an invaluable asset to whichever team she is a part of.
Nik Rochnik
I worked with Ruth closely during her entire time at Rocket Fuel, our departments operated in tandem on all inventory projects. She scaled a very visible, key business function in the company - building out, managing, and troubleshooting the entire media inventory supply. Ruth quickly bought on partners and built deep relationships with them. She solved complex business problems in the bidding ecosystem, getting executive support from both partners and internal resources at every level, from engineers to CEOs. Ruth was a great manager and mentor to her team. She and the team she led were very successful at gathering, synthesizing and sharing high quality information, business or technical.
Rahul Varma
I worked with Ruth closely at Rocket Fuel on the engineering team for supply related projects. I had the pleasure of working with her through multiple long exchange integrations over several years. Ruth has a unique ability to get everyone involved in a project motivated, excited and passionate behind her cause at every level of the organization. She has a special way with people - a knack for talking with engineers, or executives, finding problems, and then finding the appropriate resources while inspiring others to solve those problems. She built an amazingly respected team of first class employees and has a real special ability of spotting and developing talent. Working with Ruth was a pleasure and she would make an invaluable asset to whichever team she is a part of.
Nik Rochnik
I worked with Ruth closely during her entire time at Rocket Fuel, our departments operated in tandem on all inventory projects. She scaled a very visible, key business function in the company - building out, managing, and troubleshooting the entire media inventory supply. Ruth quickly bought on partners and built deep relationships with them. She solved complex business problems in the bidding ecosystem, getting executive support from both partners and internal resources at every level, from engineers to CEOs. Ruth was a great manager and mentor to her team. She and the team she led were very successful at gathering, synthesizing and sharing high quality information, business or technical.
Rahul Varma
I worked with Ruth closely at Rocket Fuel on the engineering team for supply related projects. I had the pleasure of working with her through multiple long exchange integrations over several years. Ruth has a unique ability to get everyone involved in a project motivated, excited and passionate behind her cause at every level of the organization. She has a special way with people - a knack for talking with engineers, or executives, finding problems, and then finding the appropriate resources while inspiring others to solve those problems. She built an amazingly respected team of first class employees and has a real special ability of spotting and developing talent. Working with Ruth was a pleasure and she would make an invaluable asset to whichever team she is a part of.
Nik Rochnik
I worked with Ruth closely during her entire time at Rocket Fuel, our departments operated in tandem on all inventory projects. She scaled a very visible, key business function in the company - building out, managing, and troubleshooting the entire media inventory supply. Ruth quickly bought on partners and built deep relationships with them. She solved complex business problems in the bidding ecosystem, getting executive support from both partners and internal resources at every level, from engineers to CEOs. Ruth was a great manager and mentor to her team. She and the team she led were very successful at gathering, synthesizing and sharing high quality information, business or technical.
Rahul Varma
I worked with Ruth closely at Rocket Fuel on the engineering team for supply related projects. I had the pleasure of working with her through multiple long exchange integrations over several years. Ruth has a unique ability to get everyone involved in a project motivated, excited and passionate behind her cause at every level of the organization. She has a special way with people - a knack for talking with engineers, or executives, finding problems, and then finding the appropriate resources while inspiring others to solve those problems. She built an amazingly respected team of first class employees and has a real special ability of spotting and developing talent. Working with Ruth was a pleasure and she would make an invaluable asset to whichever team she is a part of.
Experience
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SecurityPal
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United States
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Software Development
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1 - 100 Employee
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VP, Global BD and Operations
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Apr 2023 - Present
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Travel
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2017 - Mar 2023
A long career detour from software and tech... traveled and lived in remote areas of the world, learning about other cultures and myself along the way. Led multiple month-long private expeditions for executives and dignitaries to Mongolia, Bhutan, India, and Egypt, providing deep, personal, cultural immersion experiences. Organized, photographed and led a 2021 humanitarian project to document Nobel Peace Prize winner Dr. Ken Rutherford’s return to Mauritania. Project required complex problem solving and coordination in rough border crossings amidst changing political situations. See more https://youtu.be/Ljfy_6eosBU Show less
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Rocket Fuel Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Director, Global Supply Partnerships
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2011 - 2016
Built and managed a five-person organization responsible for Rocket Fuel's media supply. The Supply organization was in charge of distributing (through direct engineering integrations) approximately $100 million in annual spend among 20+ partnerships. Monthly spend ranged from $200k to over $3M per partner. Evaluated over 100 exchange partners for integration, based off evolving product needs. Grew partnership network to 26 exchanges. Each integration required creative, real-time business problem solving. Spearheaded task force for fraudulent inventory identification. Reduced discrepancies by over 14%, decreased risky inventory exposure by 20%, and saved $7 million in annual recurring expenses. Provided partner education to recognize patterns in data, put contractual measures in place to protect the organization. Our anti-fraud inventory measures were part of a factor in our $ 1 Billion dollar IPO. Served as the inventory go-to for operations, engineering, product, and sales. Led the business side of complex six-month API engineering integrations, requiring monitoring and reporting of overall capacity and latency issues, performance, and margin in real time. Partners onboarded, integrated, and managed include: Google, Microsoft, AOL, Brightroll, Index Exchange, Adapt.tv, AppNexus, Rubicon, Pubmatic, Lijit/Federated Media, OpenX, Facebook FBX, Twitter/MoPub, Yahoo Right Media, IPONWEB Show less
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Google
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United States
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Software Development
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700 & Above Employee
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Strategic Accounts- DoubleClick Publisher Solutions
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2007 - 2011
Part of the DoubleClick team that was acquired by Google and brought on during the 3.1 Billion dollar acquistion. Established and executed on Google’s publisher sales strategy for advertising through the Dart For Publishers DFP platform. Integrated top-tier entertainment and media content developers for Google’s acquisition of DoubleClick. Was one of the only 4 people in sales directly representing Google’s DART for Publishers solution. Worked with well known publishers, networks and exchanges. Signed up early publishers onto the DFP platform and Google’s new DoubleClick Advertising Exchange (AdX). Managed the business side of complex publisher partnerships through onboarding and testing. Worked closely with clients and product to identify early technical and business glitches as AdX rolled out at scale, from the first initial buyers and sellers. Worked and closed over 250+ of the largest media publishers. Worked through the Google/DoubleClick acquisition to productize and integrate the Google Ad Manager into the DFP/DFA (new DFP) integration. Flipped over 80 accounts from other competitors and an additional 200+ “greenfield accounts” During sales process, consulted publishers, exchanges, and networks on setting strategies for premium and remnant advertising including display, rich media and video Show less
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Enterprise Account Executive
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2004 - 2007
Joined Omniture when the company was less than 150 employees. The company had a successful $223 Million IPO during tenure. Responsible for selling enterprise Site Catalyst web analytics software into key strategic accounts. Sales cycles averaged 4-6 months. Notable client wins: Blizzard Entertainment, Williams-Sonoma, Virgin America (at launch), Zillow (through stealth and launch), Getty Images, Intel, Oracle, StubHub, Lucasfilm, Wine.com, Autobytel, Kelly Blue Book, Six Apart, Gaia, Digital Networks, Denon, ReplayTV, Atom Entertainment, Zinio, ZipZoomfly, Zip Realty, Safari Books, O’Reilly Publishing, LiveDeal, OSTG, Dex Media Show less
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Senior Account Executive
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2002 - 2004
Speedera Networks was a Content Delivery Network, focused on streaming, later acquired by Akamai. Sold into key strategic accounts across multiple verticals. Notable client wins: Oakland Raiders (sold and partnered with them for their first streaming rollout and strategy), Palm, Intel, Salon.com. Cooking.com, Adaptec, Disney, Smith and Hawken, Agilent (HP) Speedera Networks was a Content Delivery Network, focused on streaming, later acquired by Akamai. Sold into key strategic accounts across multiple verticals. Notable client wins: Oakland Raiders (sold and partnered with them for their first streaming rollout and strategy), Palm, Intel, Salon.com. Cooking.com, Adaptec, Disney, Smith and Hawken, Agilent (HP)
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Cable & Wireless
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United Kingdom
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Telecommunications
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1 - 100 Employee
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Account Executive
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1999 - 2001
Responsible for selling data and Internet products including Frame Relay, Web Hosting, Colocation, VPNs First Account Executive to win a contract with Google; sold Google connectivity for the entire Mountain View campus Notable customer wins include: Dovebid, Google, Autoweb, Electronic Arts, Portola Packaging, Qiva, Keen Responsible for selling data and Internet products including Frame Relay, Web Hosting, Colocation, VPNs First Account Executive to win a contract with Google; sold Google connectivity for the entire Mountain View campus Notable customer wins include: Dovebid, Google, Autoweb, Electronic Arts, Portola Packaging, Qiva, Keen
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Community
