Head Of Digital Marketing

• May 2020 - Present

Responsible for customer/partner experience & engagement, inbound & outbound performance marketing, product & solutions marketing, website design & development, campaign management, analytics, social, and campaign A/B testing. ➡️Revamped Company’s social accounts while improving user engagement. Doubled company’s linkedin followers.➡️Generated new B2B opportunities through online channels and LinkedIn paid campaigns➡️Generated a 15% uplift in organic website traffic ➡️Managed virtual events with a massive 125% growth in total Webinar Registrations. Achieved 79% webinar attendance rate with a 52% average growth of marketing qualified leads➡️Leading the largest digital transformation project “Product master data” for business partners, distributors and online web shops – data ready in the XML format in accordance with the BMEcat standard relying on the ETIM data model for maximum compatibility.

Marketing Specialist

• Dec 2019 - May 2020

I was in charge of building a new digital marketing strategy in penetrating new markets through B2B digital marketing campaigns. Successfully managed to generate B2B leads via social media channels in Albania. I had a couple of workshops and brainstorming sessions where we built all Top, Mid, and Bottom funnel activities and tactics. Besides that, I have been working on optimizing the SEO performance of GoOpti.com, including a new strategy to generate more organic traffic and acquire HQ links. I was in charge of building a new digital marketing strategy in penetrating new markets through B2B digital marketing campaigns. Successfully managed to generate B2B leads via social media channels in Albania. I had a couple of workshops and brainstorming sessions where we built all Top, Mid, and Bottom funnel activities and tactics. Besides that, I have been working on optimizing the SEO performance of GoOpti.com, including a new strategy to generate more organic traffic and acquire HQ links.

Search Engine Optimization Specialist

• Jan 2020 - Apr 2020

Involved in preparing the new marketing strategy for Slovenian market - offline and digital. Identified online opportunities and switched the company focus from traditional to digital marketing. Performed detailed technical SEO check of the website by providing detailed instructions how to improve the overall SEO performance. Involved in preparing the new marketing strategy for Slovenian market - offline and digital. Identified online opportunities and switched the company focus from traditional to digital marketing. Performed detailed technical SEO check of the website by providing detailed instructions how to improve the overall SEO performance.

Head Of Marketing

• Aug 2018 - Apr 2020

My main duties and responsibilities as Head of Marketing at Piksli and Chief Marketing Officer at Go4.Global (our client) include: ➡Creating, implementing and monitoring key performance indicators and company goals; increased inbound traffic by 70%, visitor conversions by 25%.➡Designing converting landing pages on the website, the company's primary funnel for inbound leads.➡Executing A/B testing and multivariate tests on website content, landing pages, product pages, and social media to optimize search performance and UX.➡Interpreting data into easy-to-read dashboards helping in decision making.➡Crafting strategies for the Marketing department including Digital, Advertising, Communications and Creative.➡Analyzing consumer behavior and determining customer acquisition strategies.➡Ensuring our brand message is consistently delivered across all channels, and as such, helping us inidentifying opportunities to reach new markets.➡Monitoring competition in terms of customer acquisition, pricing strategies and new product development.

Marketing Analyst

• Sep 2017 - Aug 2018

Analyzing user behavior, marketing campaigns and identifying opportunities for the marketing teamExecuting quantitative analysis and modeling,Translating data into actionable insights and business opportunities,Synthesizing and presenting quantitative results to an executive audience

Country Manager

• Jan 2014 - Jul 2017

SeeInsideEurope is a digital media marketing company based in Waiblingen, Stuttgart, Germany. We bring your business to life by providing a variety of services through the use of 360 virtual tours and 3D technology. We deliver the absolute best quality for your online marketing needs because we are focused on your success. We are offering high-quality, 360-degree, virtual tour imagery using the same technology as Google Street View. Our photographers have been trained and certified as a Google Trusted Photographer.-Developing the company’s marketing strategy by implementing a detailed and relevant marketing plan to reach company’s ideal customers. -Devising strategies to drive online traffic to the company website by designing a relevant social media plan. -Developing a plan for implementation of a proactive process for capturing customer online reviews, monitoring online rating, and responding accordingly.-Increasing online audience engagement.-Monitoring trends on social media platforms to stay competitive in the social media environment.-Creating, designing and managing promotions and Facebook ad campaigns. -Analyzing campaigns and translating qualitative data into recommendations and plans for further improvements

Key Account Manager

• Nov 2013 - Jun 2016

Developing and executing a sales plan for brands: Ulker, Kraft Foods, Kervan Bebeto and Hayat for the western part of Macedonia. Maintaining long term relationship with existing clients and maximizing sales opportunities within them. Responsible for the development and achievement of sales through direct sales channel. Coordinating special marketing events for target markets and customers including social media campaigns. Developing and executing a sales plan for brands: Ulker, Kraft Foods, Kervan Bebeto and Hayat for the western part of Macedonia. Maintaining long term relationship with existing clients and maximizing sales opportunities within them. Responsible for the development and achievement of sales through direct sales channel. Coordinating special marketing events for target markets and customers including social media campaigns.

Export Sales Manager

• Oct 2012 - Oct 2013

-Managing the sale of products to overseas customers by determining market sentiment via research, valuation and data analysis. -Monitoring of international market performance.-Providing key parties with daily trading information.-Providing quotations.-Preparation of tender documents.-Agreement on final contracts. -Managing the sale of products to overseas customers by determining market sentiment via research, valuation and data analysis. -Monitoring of international market performance.-Providing key parties with daily trading information.-Providing quotations.-Preparation of tender documents.-Agreement on final contracts.

Junior specialist

• Jul 2012 - Sep 2012

Internship

• Apr 2011 - Apr 2011

Internship in the Finance and Administration Department Internship in the Finance and Administration Department

Project Coordinator

• Sep 2010 - Dec 2010