Experience

159 Solutions, Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Principal

  • Mar 2022 - Present

• Engagement Manager

  • Jan 2018 - Mar 2022

• Senior Consultant

  • Nov 2016 - Dec 2017



Mu Sigma Inc.

• United States
• Business Consulting and Services
• 700 & Above Employee

• Engagement Manager

  • Jan 2014 - Jul 2016

  Managed critical engagements worth ~$2.5M with a Top 10 pharmaceutical company by leading a team of 26 members (5 in US and 21 in India). Key projects executed under my guidance include - Customer Analytics:• Identified key customer targets and understood their behavior to inform the messaging strategy through Segmentation• Understood the Drivers of Customer Acquisition to refine the initial set of customer targets identified• Stepped up the targeting approach through an Influence Network Map, to identify key opinion leaders• Determined the Sales Force Size required to reach key customers along with frequency of reach, based on Response Modeling & simulations using Agent Based Modeling• Account Sales Force Sizing through affiliation networks• Created an Early Warning System to predict Customer Attrition with a projected annual savings over $30MSales/Brand Performance Analytics:• Evaluated the performance of geographies and suggested remedial measures to improve sales in poor performing areas using Driver Models & SegmentationDigital Analytics (for a financial services client): • Recommendation Engine to serve relevant offers to card members, through a suite of customized algorithms on a big data solution• Reporting Solution to measure performance of campaigns selected through the recommendation engine and to enable executive & marketing overview Show less

• Associate

  • Jun 2012 - Dec 2013

  Managed an engagement worth ~$1M with a Top 15 pharmaceutical company by leading a team of 7 members (2 in US and 5 in India). Key projects executed under my guidance include - Channel Analytics:• Optimized marketing budget across channels (TV, E-mail, Samples, Sales Force etc.) within a portfolio of products through Market Mix Models & Optimization with a projected increase in profit of $14M• Understood the impact of cannibalization/under sampling to physicians through a Market Mix Model and created an optimized sample plan for easier and effective execution. The plan was estimated to generate an additional profit of $3MM over forecast• Created an Adoption Segmentation to identify and retain early adopters with a high risk of switching during a competitor launch• Evaluated the impact of direct mail/e-mail programs through Test-Control Measurement studies• Studied patient testing patterns to inform opportunity and focus for awareness campaigns focus through Cohort Studies• Design and maintained product launch trackers for executive oversight Show less

• Associate Manager

  • Jun 2012 - Jun 2012

  Managed a team of 6 people to deliver sales and marketing performance insights through ad-hoc analyses & reports

• Senior Business Analyst

  • Mar 2011 - Jun 2012

  Generated actionable insights to drive data based decision making through ad-hoc analyses. Key projects include:• Sales Forecasting for annual goal setting, coupled with monthly update to view progress• Persistency, Compliance, Length of Therapy analyses to understand patient behavior• Source of Business studies to understand product position, patient journey & opportunity• Vacancy Analysis to understand the impact of a rep leaving and the subsequent lift due to back-filling

• Business Analyst

  • Feb 2010 - Mar 2011

  Created and maintained sales performance & execution trackers to help sales forces and their leadership make data driven decisions across Virology, Neuroscience & Renal franchises. These include:• Weekly/Monthly incentive grade sales and execution reports• Monthly New to Brand reports to understand the dynamic portion of the business through New Therapy Starts, Switch In, Switch Out & Add-on metrics• Effectiveness of call types/messages in increasing/retaining brand share• Enabled the sales force to better align with the sales director's financial goal through a 'Spiff' competition performance tracker focusing on high Gross to Net target HCPs• Identified the need for a sales force re-sizing/re-alignment exercise through heat maps of problematic vs. vacant geographies Show less



Beroe Inc

• United States
• Research Services
• 500 - 600 Employee

• Senior Research Analyst

  • Jun 2009 - Jan 2010

  Enabled top Fortune 50 pharmaceutical and chemical companies make procurement decisions through top notch business research. - Collected and analyzed data obtained from primary and secondary research to create customized and actionable reports - To enable easier and better decision making and help align strategies with best practices, reports detailed on industry growth drivers, cost structure, pricing models, engagement models, competitor analysis, SWOT analysis, Porter’s five force model and perceptual mapping grid - Projects worked on include sales force training, professional consulting services and research farm equipment Show less



Davis Langdon & Seah consulting India Pvt. Ltd.

• Civil Engineering
• 1 - 100 Employee

• Intern

  • May 2008 - Jun 2008

  - Construction Contracts: Based on a comparative analysis of the multiple construction contract options developed by me, clients could choose the contract that best suited their project requirement. - Quantitative Estimation and Bid preparation: I quantitatively estimated the cost for a G+9 storied building based on the drawings and enhanced the existing method by incorporating easy error checking. This enabled the estimate to change dynamically with the project drawings at a later stage in the project, if required. Show less