Lisa Dillon

Head of Insights at Radio Connect
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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5.0

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/ Based on 2 ratings
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Cam Iverson

I had 12 terrific years working with Lisa at i2i and if she came back to Vancouver we would hire her back immediately. She's a diligent and accomplished Media Director, planner, buyer , negotiator, researcher and many other hats she wore at our small firm. I hate the cliche "self-starter" phrase but it really does apply. Lisa puts her head down and gets work done with little or no direction. She's got a great sense of humour and was well-liked by her workmates and colleagues. Give her a job. You won't be sorry.

Suzanna Kalman

I had the extreme pleasure of working with Lisa during her time as Media Director at I2I Advertising in Vancouver. Lisa always had her clients' best interest at heart and negotiated with honestly and integrity, which always got her the best results. She garnered the respect of her collegues and peers and it truly was a sad day when we lost her to Toronto. I would highly recommend Lisa for a position in Media or Research, which is something she excels at.

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Head of Insights
      • Jan 2020 - Present

    • Director Media and Consumer Insights
      • Jan 2017 - Jan 2020

      "Anytime in Radio that you can Reach somebody on an emotional level, your're REALLY CONNECTING" - Casey Kasem

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Sales Schedule Supervisor
      • Jan 2016 - Jun 2016

      - Projecting, posting specialty channel ratings - Analyzing Numeris data for insights for the specialty stations content teams - Projecting, posting specialty channel ratings - Analyzing Numeris data for insights for the specialty stations content teams

    • Canada
    • Entertainment Providers
    • 700 & Above Employee
    • Research Manager
      • 2007 - 2015

      Analyze data, design reports, solved challenges, for the Bell Media Groups of English Radio stations and for CTV local news directors in major markets across Canada. These reports influenced : Program Directors, General Managers, General Sales Managers and outside research partners. Another key part of my job was working with Toronto cluster radio sales team in producing sales pieces on qualitative data to garner business away from competitors or introduce potential new clients to the medium. Show less

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Media Director
      • 1995 - 2007

      Working for a boutique agency handling the area of planning, presenting, executing brand / promotional campaigns. Co-ordinated with overall Global Marketing Objectives. Being a smaller agency I was able to handle everything from budget control, dealing with outside vendors and local franchisees. Played an integral role in the agency development. Working for a boutique agency handling the area of planning, presenting, executing brand / promotional campaigns. Co-ordinated with overall Global Marketing Objectives. Being a smaller agency I was able to handle everything from budget control, dealing with outside vendors and local franchisees. Played an integral role in the agency development.

Education

  • Ryerson University
    Bachelor's degree Business Management, Marketing

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