Anet Mason
Product Manager at Comelit-PAC- Claim this Profile
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English Native or bilingual proficiency
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Estonian Native or bilingual proficiency
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French Professional working proficiency
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Russian Professional working proficiency
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Finnish Limited working proficiency
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Swedish Elementary proficiency
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Bio
Experience
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Comelit-PAC
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United Kingdom
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Security Systems Services
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1 - 100 Employee
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Product Manager
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Oct 2022 - Present
As a Product Manager at Comelit-PAC, I supervise the development of PAC & GDX products to ensure customer satisfaction. The main duties include conducting market research, working with multi-functional teams, and overseeing the life cycle of all products across PAC & GDX product ranges. Key Responsibilities: • Develop products through insights from market research and gain a deep understanding of customer experience • Conduct competitor research to learn more about customers’ needs • Identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth • Define the key features, specifications and requirements of the product based on customer and market preferences • Create buy-in for the product vision both internally and with key external partners • Establish strategies for product pricing and positioning • Translate product strategy into detailed requirements and prototypes • Scope and prioritize activities based on business and customer impact • Work closely with engineering teams to deliver products with quick time-to-market and optimal resources • Assist marketing team with product launches and marketing campaigns • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed • Create project timeline and implementation schedules • Practise discretion when discussing the production roll-out and maintaining confidentiality • Create any relevant product launch decks and collateral Show less
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Umbro
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Retail Apparel and Fashion
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100 - 200 Employee
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Product Manager - Inline Apparel
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Nov 2018 - Oct 2022
Being part of the Inline Apparel team at Umbro I managed the lifecycle of various Training & Lifestyle apparel ranges as well as special projects. I also looked after the day-to-day relationships with key global licensees and stakeholders. Key responsibilities: • Product line planning and execution throughout the product lifecycle, prioritising customer & brand requirements • Working closely with Designers, Product Developers and factories to build commercially viable ranges and deliver exceptional quality product • Delivering budgets and wider business strategy • Analysing sales and creating product reports • Providing competitor analysis and market overview • Managing showroom set up and delivering product presentations to global Umbro stakeholders • Facilitating global licensee relationships with partners in over 40 countries • International business travel including visiting key global licensees • Creating seasonal product brochures and other relevant sales tools utilising Adobe InDesign • Generating seasonal product photography and ghost mannequin shots, editing product photography utilising Adobe Photoshop Show less
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Fanatics
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United States
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Software Development
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700 & Above Employee
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Buying Assistant - Licensed Apparel & Headwear
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Aug 2018 - Nov 2018
As a Buying Assistant for Licensed Apparel & Headwear I worked with a number of global partners such as Manchester United, England Rugby, Rugby World Cup and Leicester Tigers.Key responsibilities:• Taking ownership of product ranges and working closely with the Buyers to delivery KPI’s and strategy• Forecasting trends and seeking to improve product offering• Conducting customer and competitor research• Negotiating prices with suppliers and factories• Assisting retail team with event space and store layout plans• Working closely with photography studio and creative team to deliver campaigns• Attending supplier meetings and networking events in UK and overseas Show less
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Buying Assistant - Golf & Events
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Apr 2014 - Aug 2018
As a Buying Assistant for Golf & Events I worked with a number of global partners such as Ryder Cup, European Tour, Wimbledon, Tour de France and American's Cup to name a few. One of the highlights of my time in the role was the hugely successful 2018 Ryder Cup event at Le Golf National, Paris.Key responsibilities:• Taking ownership of product ranges and working closely with the Senior Buyer to delivery KPI’s and strategy• Forecasting trends and seeking to improve product offering• Conducting customer and competitor research• Negotiating prices with suppliers and factories• Assisting retail team with event space and store layout plans• Working closely with photography studio and creative team to deliver campaigns• Attending supplier meetings and networking events both in UK and overseas• Attending golf events and supporting on-site retail teams• Supporting global partners in creation and distribution of corporate product offerings Show less
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Merchandise Administrator
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Sep 2013 - Apr 2014
Shortly after graduating from the University of Leicester I landed my first full-time job at a sports retailer Kitbag Limited (currently Fanatics International). After spending my final year researching the sociological background of men’s fashion consumption I had always known I wanted to work in Fashion and Retail. The Merchandise Administrator role allowed me to learn the trade from some of the best sports retail professionals in Manchester.
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Manchester United
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Spectator Sports
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700 & Above Employee
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Match Day Hospitality Staff (Part-Time)
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Jul 2013 - Apr 2014
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AS Õhtuleht Kirjastus
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Estonia
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Book and Periodical Publishing
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1 - 100 Employee
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News Reporter (Internship)
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Jun 2011 - Sep 2011
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Education
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University of Leicester
Bachelor of Arts (BA), Media & Sociology -
Le Lyceé Français de Tallinn
French Studies, History of Art, Languages, Science, Music