Carolyn Williams

Business Owner at Williams Design
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Contact Information
us****@****om
(386) 825-5501
Location
Madison, Wisconsin, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Susan Schlicht

Carolyn is a very gifted designer and artist. She has the capability to take a clients concept and turn it into a great marketing piece, whether it be a poster, brochure or newsletter.

Jim Kohler

I had the opportunity to work with Carolyn for a number of years. Carolyn provided a great range of illustration styles to support various communication campaigns. Carolyn is very colloborative, creative and team-oriented.

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Experience

    • Design Services
    • 1 - 100 Employee
    • Business Owner
      • Jun 2013 - Present

      Successfully design and develop marketing materials that produce positive results for a variety of corporate, small business and non-profit clients. Work closely with clients to develop their brand and effectively communicate with their intended audience. Create design themes and graphics for websites, e.newsletters, brochures, flyers, posters/exhibits, and direct mail marketing. Clearly illustrate abstract concepts for business to employee communications.Key Achievements:• Designed and developed marketing materials for local small business which increased revenue by 20%.• Served as creative partner in design and production of successful HR/benefits campaign which increased employee engagement by 30%.

    • Graphic Artist
      • Jun 1984 - Apr 2002

      Collaborated with creative team to design & develop business to employee communication and brand strategies for fortune 500 companies in the areas of change management, HR/benefits and executive compensation. Created design themes and illustrations for marketing and business to business proposals. Led the illustration team in the creation of imagery for brochures, newsletters, and event branding materials. Designed and illustrated infographics for corporate web sites, annual reports, and video presentations. Translated design concepts into final print-ready files using InDesign. Key achievements:* Successfully spearheaded promotional campaign to increase creative department revenue by 15%.* Developed strong partnerships between consultants and illustrators which led to an increase in demand for services and the hiring of new creative team members.* Managed multiple projects as team lead in an extremely fast-paced environment with daily deadlines.

Education

  • American Academy of Art
    Graphic Design and Illustration
    1984 - 1986

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