Devin McKernan
Marketing Content Manager at Trimble Transportation- Claim this Profile
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Bio
Credentials
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HubSpot CMS For Marketers
HubSpot AcademyJul, 2021- Nov, 2024
Experience
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Trimble Transportation
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United States
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Software Development
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400 - 500 Employee
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Marketing Content Manager
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Sep 2021 - Present
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Ghost Lantern LLC
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Hillsborough, New Jersey, United States
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Creator, Writer & Producer
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Mar 2014 - Present
Established my presence online with a variety of creative projects, including the A Knight Adrift podcast, which featured 15- to 30-minute episodes created monthly and featuring narration, sound effects, and music. Worked with numerous clients to create illustrations for personal and professional use. • Wrote and recorded podcasts ranging from 3,000 to 5,000 words per episode as part of a serial narrative. • Produced both free and commissioned artwork for comics, individuals, and various creative projects. • Used creative skills to foster a following and community focused on artwork and inclusivity. • Created numerous short stories and illustrations, offering several of the latter for purchase. Show less
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TenFour
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Communications Analyst
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Jan 2018 - Sep 2021
I was responsible for a wide array of high-level functions, including the creation and management of promotional content and strategy, such as the website, brochures, videos, blog posts, white papers, and more. • Completely rewrote and redesigned the company’s website and handled all upkeep and operations. • Worked with senior staff and CEO to develop and hone product descriptions, positioning, and materials. • Wrote and designed numerous pieces of collateral, including brochures, articles, and advertisements. • Wrote, managed, and edited several video projects to promote the company’s unique business model. • Launched major outreach initiatives, including the company’s first blog and customer success program. • Helped plan and manage several high-profile events for senior staff, industry experts, and CIOs. • Mentored and collaborated with new colleagues as they learned about TenFour’s business and industry. • Redesigned and managed a new sales proposal process, including new content, training, and templates. Show less
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AM Best
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United States
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Financial Services
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500 - 600 Employee
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Internet Marketing Coordinator
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Nov 2013 - Jan 2018
In this newly-created position, I was made responsible for managing the company’s online presence, including a redesign of the corporate website, development of the company’s first mobile application, and expansion of its social media presence and strategy.• Coordinated with senior management and multiple departments to create a new corporate website.• Worked with web development and quality assurance teams to improve online user experience.• Managed the design and launch of the company’s first mobile application.• Provided in-depth, hands-on training for new hires on several complex responsibilities. • Presented multiple new online initiatives to corporate executives for feedback before implementation.• Expanded promotional efforts by launching the company’s first Google AdWords campaign.• Deployed numerous e-mail campaigns, from message crafting to visual design to list acquisition.• Responsible for the creation and maintenance of a new online corporate style guide.• Tasked with research, development and implementation of improved SEO procedures and guidelines. Show less
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Sr. Sales Promotion Writer
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Nov 2007 - Nov 2013
As a member of the in-house Marketing team, I worked to execute comprehensive business-to-business and business-to-consumer promotional campaigns for proprietary products and services.• Managed communications projects per strict deadlines, style guidelines, and client requirements.• Helped establish brand identity in a competitive market by conveying a product’s unique benefits.• Collaborated with designers on the production of advertisements, marketing kits, brochures, and more.• Adhered to strict regulatory guidelines unique to the company’s industry with regards to messaging.• Coordinated collateral announcing the launch of several major new products and initiatives. Show less
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The College of New Jersey Theater
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Ewing, New Jersey
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Set Designer & Construction Manager
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Sep 2005 - Mar 2007
Throughout college seasons I worked as a leader of a team of volunteer student designers, carpenters, and engineers to plan and create numerous sets and props for stage productions. • Created and coordinated plans for set construction according to the director’s vision and needs. • Worked within a strict budget and deadline schedule to deliver quality results by a show’s start date. • Managed construction crews during build sessions while adhering to all theater safety precautions. • Balanced management expectations with time limitations, budget restrictions, and labor availability. Show less
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Education
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The College of New Jersey
Bachelor of Arts, English