Shaoran Duan

Consultant at Simon Vision Consulting
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Contact Information
us****@****om
(386) 825-5501

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Credentials

  • GumGum contextual advertising certification
    GumGum
    Feb, 2023
    - Nov, 2024
  • Mimic Pro
    Stukent
    Feb, 2023
    - Nov, 2024

Experience

  • Simon Vision Consulting
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant
      • Feb 2023 - Present

      - Wolf Clan LLC project - Wolf Clan LLC project

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Mar 2022 - May 2022

      1. Involved in 6 marketing events, participated in project management, and took charge of cross-function communications. 2. Carried out offline marketing campaigns in 5 different cities during the lockdown period in China, worked with finance, purchasing, and warehouse departments, agencies and dealers to solve the problems of delivery and payment process 1. Involved in 6 marketing events, participated in project management, and took charge of cross-function communications. 2. Carried out offline marketing campaigns in 5 different cities during the lockdown period in China, worked with finance, purchasing, and warehouse departments, agencies and dealers to solve the problems of delivery and payment process

  • Anheuser-Busch
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Intern
      • Sep 2021 - Dec 2021

      1. Involved in 4 sales promotion event planning, understood the customers’ demand and followed up with agencies to update 7 proposals 2. Followed up on the event and digital promotion execution with agencies and sales regions 1. Involved in 4 sales promotion event planning, understood the customers’ demand and followed up with agencies to update 7 proposals 2. Followed up on the event and digital promotion execution with agencies and sales regions

  • Ipsos
    • France
    • Market Research
    • 700 & Above Employee
    • Assistant Consultant
      • Jan 2021 - Sep 2021

      1. Participated in 10+ consulting projects of leading international FMCG, catering, medical and pharmaceutical enterprises; desk researched competitors and industry info; composed feasibility plan; designed questionnaires, interviewed consumers in-person and remotely 2. Cooperated with IT dept to improve the logic of survey to be launched online; processed returned data by Excel 3. Completed quarter industry dynamics research, analyzed sales trends of last year and target groups’ consumption habits; inferred implicit duties required by decision-makers to understand the up-to-date needs of millennials Show less

  • CHANEL
    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Marketing Intern
      • Oct 2020 - Jan 2021

      Took charge of selecting event venues for the curation, extracted detailed and primary pavilion info via 20+ social connectors; gave feedback to the curation dept; held traveling curations successfully in 1st tier cities such as Shanghai Took charge of selecting event venues for the curation, extracted detailed and primary pavilion info via 20+ social connectors; gave feedback to the curation dept; held traveling curations successfully in 1st tier cities such as Shanghai

  • Shanghai Realway Capital Assets Management Co., Ltd.
    • Shanghai, China
    • Finance Intern
      • Jul 2020 - Aug 2020

      1. Conducted macro research on the securities and the real estate industry; collected and analyzed financial statement data from WIND, eastmoney.com, and xueqiu.com; delved into the operation status of enterprises based on data 2. Composed a research report on cultural and tourism real estate, studied several areas’ (like Hainan) policy on the property-purchasing limitations and their influence on the housing price; documented relevant policies and kept pace with the latest regulations of China’s securities industry Show less

  • Boston Consulting Group (BCG)
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Parttime Assistant
      • Jul 2020 - Aug 2020

      1. During the COVID-19 outbreak, engaged in the China market entry research for a renowned American disinfecting wipe brand; visited 3 families to complete the qualitative research independently; analyzed behaviors of Chinese consumers, aiming at helping Hong Kong and American clients to better understand the demand for products in the mainland China and providing bases for the focus group interview 2. Participated in 4 focus group interviews, made extra efforts to recognize subtle consumers’ physical sensations, paying special attention to their sensory evaluation of products, answered questions and corrected Hong Kong and American clients’ misunderstandings of consumers in the mainland of China; developed the storyline on-paper for some products that was adopted into the final analysis report on the China market entry policies Show less

Education

  • University of Rochester
    Master of Science - MS, Marketing Analytics
    2022 - 2023
  • Fudan University
    Bachelor's degree, Marketing
    2018 - 2022

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