Kirk Stephen
DIRECTOR of MARKETING at Meridian- Claim this Profile
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French Limited working proficiency
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Italian Elementary proficiency
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Arabic Elementary proficiency
Topline Score
Bio
Julie Stone
I have worked with Kirk on Meridian’s marketing communications activities for many years. Kirk is a true professional and a pleasure to work with. He is well-organized and very focused on the project at hand and what needs to be accomplished. He is very well-versed in the business aviation industry, and at the same time he has great innovativeness from a much broader perspective. Kirk also has the unique ability to pay attention to the smallest details while not losing sight of the desired goal--successfully presenting the brand to customers and prospects.
Michael Moore
I worked with Kirk for 10 years and he successfully built the Meridian Brand. I could not be prouder of what he helped accomplish at Meridian. The company went from a small Northeast company to a globally recognized company with FBOs on both coasts. A true professional with vision and determination.
Julie Stone
I have worked with Kirk on Meridian’s marketing communications activities for many years. Kirk is a true professional and a pleasure to work with. He is well-organized and very focused on the project at hand and what needs to be accomplished. He is very well-versed in the business aviation industry, and at the same time he has great innovativeness from a much broader perspective. Kirk also has the unique ability to pay attention to the smallest details while not losing sight of the desired goal--successfully presenting the brand to customers and prospects.
Michael Moore
I worked with Kirk for 10 years and he successfully built the Meridian Brand. I could not be prouder of what he helped accomplish at Meridian. The company went from a small Northeast company to a globally recognized company with FBOs on both coasts. A true professional with vision and determination.
Julie Stone
I have worked with Kirk on Meridian’s marketing communications activities for many years. Kirk is a true professional and a pleasure to work with. He is well-organized and very focused on the project at hand and what needs to be accomplished. He is very well-versed in the business aviation industry, and at the same time he has great innovativeness from a much broader perspective. Kirk also has the unique ability to pay attention to the smallest details while not losing sight of the desired goal--successfully presenting the brand to customers and prospects.
Michael Moore
I worked with Kirk for 10 years and he successfully built the Meridian Brand. I could not be prouder of what he helped accomplish at Meridian. The company went from a small Northeast company to a globally recognized company with FBOs on both coasts. A true professional with vision and determination.
Julie Stone
I have worked with Kirk on Meridian’s marketing communications activities for many years. Kirk is a true professional and a pleasure to work with. He is well-organized and very focused on the project at hand and what needs to be accomplished. He is very well-versed in the business aviation industry, and at the same time he has great innovativeness from a much broader perspective. Kirk also has the unique ability to pay attention to the smallest details while not losing sight of the desired goal--successfully presenting the brand to customers and prospects.
Michael Moore
I worked with Kirk for 10 years and he successfully built the Meridian Brand. I could not be prouder of what he helped accomplish at Meridian. The company went from a small Northeast company to a globally recognized company with FBOs on both coasts. A true professional with vision and determination.
Experience
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Meridian
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United States
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Airlines and Aviation
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1 - 100 Employee
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DIRECTOR of MARKETING
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Dec 2015 - Present
★ Direct all aspects of companywide marketing, including FBO, Aircraft Management, Air Charter, and Aircraft Maintenance for private aviation company in NYC metro and San Francisco Bay area.★ Developed and directed a massive, comprehensive corporate rebrand by creating masterbrand from multiple sub-brand internal companies, resulting in a fresh, contemporary, and uniquely ownable single identity.★ Directed comprehensive marketing campaign (press, advertising, media, promotions, Google Ads, groundbreaking ceremony) for launch of new CA Meridian Hayward operation, which was subsequently voted CAA-preferred FBO at KHWD for 3 years. Show less
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MARKETING MANAGER
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Apr 2011 - Dec 2015
★ Initiated successful Master Brand Strategy, including domain name consolidation, launch of new website, and spearheading development of new 400 sf exhibit for 25K+ attendee tradeshow.
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Verona Signs and Banners
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United States
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Printing Services
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ENTREPRENEUR
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2008 - 2010
★ Established and operated a retail-based sign manufacturing company that achieved sales revenue of $70K in Year 1. ★ Serviced 150+ customers nationwide, including national brands and institutions like AT&T, Houlihan's, Courtyard by Marriott, Prudential, Pinnacle Foods Group, and Seton Hall University. ★ Established and operated a retail-based sign manufacturing company that achieved sales revenue of $70K in Year 1. ★ Serviced 150+ customers nationwide, including national brands and institutions like AT&T, Houlihan's, Courtyard by Marriott, Prudential, Pinnacle Foods Group, and Seton Hall University.
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Mondelēz International
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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BRAND MANAGER - Special Markets & Cross-Category Initiatives
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2005 - 2007
★ Developed long-term marketing strategy with Special Markets sales team and grew underdeveloped channels.★ Managed $140M in channel business
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BRAND MANAGER - Heritage Gum Brands
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2004 - 2005
★ Generated over $2M in incremental sales through successful launch of Dentyne Classic in a new stick format, reversing a negative margin and creating a 37-pt swing in profit.★ Managed $22M brand portfolio
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BRAND MANAGER - Seasonal Brands
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2002 - 2004
★ Led the development and execution of branded Seasonal programs, including expanding the seasonality of Sour Patch Kids and Swedish Fish by launching new packaging, and achieving significant distribution in mass, food, drug, and warehouse club channels.★ Managed $5M in combined programs
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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BRAND MANAGER - Old English and Mop & Glo
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2000 - 2002
★ Launched new product innovation Old English Furniture Wipes in US market ($6.5M annual sales). First to market by a major brand with record increase in brand market share, beating category leader Pledge.
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BRAND MANAGER - Warehouse Club Brands
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1999 - 2000
★ Developed and executed 2000 sales strategies for Sam’s, Costco, and BJ’s with Warehouse Club Sales team
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ASSOCIATE BRAND MANAGER - Professional Brands
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1997 - 1999
★ Championed the development of the Lysol Travel Plaza Program “We Mean to Keep it Clean”, a rollout for public restrooms in travel plazas. ★ Spearheaded the development of the Lysol Hospitality Program “Clean & Confident” to launch the first branded cleaning program for lodging industry.
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Bayer
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Chemical Manufacturing
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700 & Above Employee
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ASSISTANT BRAND MANAGER - Bayer Aspirin
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1995 - 1997
★ Developed/executed Bayer Aspirin consumer promotion programs. ★ Managed Bayer Aspirin medical marketing program. ★ Developed/executed Bayer Aspirin consumer promotion programs. ★ Managed Bayer Aspirin medical marketing program.
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Education
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Rutgers Business School
MBA, Marketing -
Fairfield University
BA, Economics
Community
