Experience

Sullivans Cove Distillery

• Australia
• Beverage Manufacturing
• 1 - 100 Employee

• National Sales Manager

  • Aug 2019 - Present

  Reporting directly to the Managing Director I am responsible for managing all aspects of the Sullivans Cove sales journey, including: -Sales & Marketing strategic planning -Managing relationships with export partners and overseas Key Accounts -Distributor account management -Domestic National key account management -VIP account management -Customer Support -Brand Training -Sales Training Developing and building sales strategies to hit long term business development goals whilst bringing an industry leading product to market. Working with a small team to deliver a product and customer experience of unprecedented quality. Working within the limitation of the business to ensure smooth business scaling and efficient use of resources and assets. Show less



Grand Ridge Brewery

• Retail
• 1 - 100 Employee

• Brand Manager / Sales Executive

  • Sep 2017 - Aug 2019

  ***Full Time Problem Solver*** Charged with reinvigorating Victoria's oldest craft beer brand. My time with Grand Ridge saw a complete re-brand of the business, the purchase and re-launch of West City Brewing, the successful launch of a new Limited Release series as well as the delivery of successful brand activations driving the breweries dynamic steps forward. In my time the company saw its most tremendous growth in sales and operations in its 30 year history. A hybrid Marketing Management / Sales Executive role, I oversaw the Grand Ridge Portfolio of brands (Grand Ridge Brewery, West City Brewing & Twisted Sister Cider). Managing all marketing and communications activities, reporting directly to the owner/managing director. I achieved this while managing the dynamic Melbourne CBD/Inner City sales territory. As Marketing Manager I developed and executed the company wide Marketing Plan, working closely with our owner to achieve specific re-positioning goals. This plan saw a full brand refresh, new product and brand launches an extensive event marketing schedule. I was responsible for coordinating the execution of our marketing plan working closely with our sales managers, design teams, marketing agencies and distributors. As a Sales Executives I used my proven skills to build and manage a sales territory within the Melbourne Inner-City, with a focus on building long term relationships with distributors. Starting from nothing I built a sales territory with several hundred active accounts. The role forced me to develop acute problem solving skills. My team and I were forced to reestablish procedures and best practices to ensure the smooth operation of such a rapidly expanding business. Show less



Verano Cider

• Melbourne

• Victorian and Western Australian Marketing & Sales Manager

  • Jun 2014 - Sep 2017

  Marketing and Sales Manager of the Victorian and Western Australian area, with an emphasis on Metropolitan Melbourne and Perth. In this role I used my passion and knowledge of the liquor industry to help bring to market and grow an exciting new Cider Brand. Working closely with our National Brand Manager I was in charge of all Victorian and Western Australian, sales and marketing activities. Helping an unknown cider grow into a well respected and rapidly growing brand has been both a rewarding and informative experience. My key activities include: -The management of Victorian sales, including account management, order processing and debt collection. -Sales Development and Prospecting. -Training of our Victorian & Western Australian sales teams. -Overseeing the smooth operation of marketing activities within our National accounts (BWS and Dan Murphy's) -Creating, Organizing and Overseeing all Victorian Marketing events. -The creation and execution of an on-brand Cider training for our on-premise accounts, we became the only Cider Brand in Australia offering such training. -Working as a consumer faced promoter during off-premise tastings and events. -Development of promotional and POS material. -New product development and research. -The development of a CRM system to simplify our account management. The best part of this role was working with an exciting new brand while developing sales and marketing skills in an industry that I absolutely love. At the conclusion of my time with the brand distribution rights were sold to Weston's World Brands and my time with Verano came to a successful end. Salud! http://sidradelverano.com Show less



The Alchemist Bar

• Fitzroy, Melbourne

• Senior Cocktail Bartender, Social Media and Marketing Manager

  • Aug 2013 - Sep 2014

  In this role I worked as one of the Senior Bartenders in a fast paced award winning Melbourne Cocktail bar. I was responsible for overseeing the smooth operation of a unique Melbourne Venue driven by passion for good quality liquor and sound business practices. I was responsible for stock management, staff training, menu development, day-to-day operations, profit management and conflict resolution. I was also responsible for the Venue's marketing activities, operating all social media channels and creating and executing promotional activities to fulfill our business goals. This position allowed me to not only develop my Business and Marketing skills, but to also continue the quest to mix the perfect drink. Show less



Hippo Bar Canberra

• Assistant Manager

  • Jun 2010 - Feb 2012



ANU Snowsports team

• President

  • Jul 2009 - Dec 2010