Experience

MMGY Global

• United States
• Advertising Services
• 200 - 300 Employee

• Chief Marketing Officer

  • Jan 2023 - 1 year

  Kansas City, Kansas, United States



Illinois Office of Tourism

• Tourism Director

  • Jan 2020 - Jan 2023

  Chicago, Illinois, United States Led brand strategy and consumer marketing for the state of Illinois Brand and for Illinois Makers program. Also responsible for digital, social, consumer experience, comms, PR. Specifically, led strategic and creative direction of "Middle of Everything" $60M campaign and re-launch of "Illinois Made" program.



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Global Marketing Director

  • Aug 2015 - Jan 2019

  Deerfield Driving creative excellence across global power brands including Oreo, Club Social/TUC, Barni, Chips Ahoy!, Belvita and Halls. Led development of brand strategies and oversaw implementation of campaigns across all media based on consumer data, insight and deep consumer understanding. Fundamental skills required included ability to bridge understanding gaps between brand equity teams and agencies (Martin Agency, FCB, Wieden + Kennedy, McGarry Bowen, Droga5) and develop relationships of… Show more Driving creative excellence across global power brands including Oreo, Club Social/TUC, Barni, Chips Ahoy!, Belvita and Halls. Led development of brand strategies and oversaw implementation of campaigns across all media based on consumer data, insight and deep consumer understanding. Fundamental skills required included ability to bridge understanding gaps between brand equity teams and agencies (Martin Agency, FCB, Wieden + Kennedy, McGarry Bowen, Droga5) and develop relationships of trust and partnership with regions at president level. Key Initiatives: • Led partnership between BuzzFeed and Mondeléz to launch an original content publishing brand focused on Well-Being. The goal for Mondeléz was to build credibility for a portfolio of brands centered on Well-Being and to create a monetization model that allowed the platform’s investment to be self-sustaining over time. This new platform leverages BuzzFeed’s unique iterative approach, data, and technology, setting it up for quick momentum and success. • Led brand foundation development for biscuit brands and developed clearly articulated strategies to gain alignment and approval of Mondeléz COO. Process called for in-depth review, data analysis and market perspective to uncover human truth, product right to win, culture opportunity and idea articulation. Led workshops and formal/informal reviews with key stakeholders to secure input and dialogue from brand equity, innovation and agency teams. • Led TVC global production for Halls In partnership with Wieden + Kennedy. Secured buy-in of three key regions by addressing strategic issues, cultural nuance and financial concerns. • Developed thought leadership initiatives to inspire and elevate marketing skills of global organization. Special emphasis on educating and inspiring marketers on significant impact of Well-Being in the food industry. Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• EVP | Group Account Director

  • Jan 1993 - Aug 2015

  Chicago and Mexico City • Successfully developed client relationships at CMO and CEO levels, built cross discipline teams, managed P&Ls, and drove strategy, creative development, execution and implementation. • Directly responsible for managing WhiteWave (Silk and International Delight), Hallmark, Marshalls and Delta Faucets with a total revenue of $30M and 15 reports. • Led successful AOR Marshalls business pitch resulting on a successful cross media platform including bloggers and trade presence. • Led… Show more • Successfully developed client relationships at CMO and CEO levels, built cross discipline teams, managed P&Ls, and drove strategy, creative development, execution and implementation. • Directly responsible for managing WhiteWave (Silk and International Delight), Hallmark, Marshalls and Delta Faucets with a total revenue of $30M and 15 reports. • Led successful AOR Marshalls business pitch resulting on a successful cross media platform including bloggers and trade presence. • Led transformation of Hallmark’s marketing approach to become100% digital and data-based marketer, with advanced capabilities in customer experience; CRM; digital, social and mobile marketing; e-mail; geo-targeted technologies; search and display. • Led brand experience, marketing strategy, digital and social marketing, media, loyalty and CRM, consumer insights & analytics, in-store experience, creative development, and production of Hallmark Hall of Fame. • Responsible for $80-100MM total media spend and 150+ deliverables. Led 30+ member agency team and major initiatives and innovations including Cards with Sound, Hall of Fame, Humor and Hallmark (RED). • Promoted to Executive Vice President,Group Account Director in 2010 after working on some of the biggest and most recognizable global brands including P&G (Vidal Sassoon, Luvs, Noxzema, Head & Shoulders) ConAgra (Chef Boyardee), United Airlines, Delta Airlines. • Began career at Leo Burnett/Mexico City, transferred to Chicago office to help build foundation of recently created Hispanic Group now known as Lapiz. Show less