Niharika Jain
Digital Marketing Specialist at DataAegis Software Pvt. Ltd. and DataAegis Inc.- Claim this Profile
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Bio
Experience
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Aritic - Engage.Retain.Scale (DataAegis Software Pvt. Ltd.)
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India
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Internet Publishing
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2017 - Present
Manage Dataaegis SEO optimisation and evolution across all categories & product lines• Own & drive the SEO channel growth plan to expand the business aggressively• Be responsible for planning & budgeting for the business ensuring that we achieve our growth goals.• Ideate, design & lead all SEO initiatives in collaboration with Product, Marketing and Content and Business Development team.Robots.txt, Sitemap, WWW Redirection, Canonical Redirection, Webmaster, .htaccess.• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects• Implement link building campaigns in coordination with client SEO goals• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments• Research and administer social media tools in support of clients’ social media strategy• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals• Monitor and evaluate search results and search performance across the major search channels• Communication to team and management on project development, timelines, and results• Work closely with the other team members to meet client goals• Planning for Blog Content for all Project
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Freelance Projects
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Jan 2016 - Dec 2016
Handled different projects in many industries and I have worked for 16+ major clients ranging from FMCG, Real Estate, Texttile, E-commerce, Travel, Technology, Telecom, Education, Publishing, BFSI, Consulting services. Handled different projects in many industries and I have worked for 16+ major clients ranging from FMCG, Real Estate, Texttile, E-commerce, Travel, Technology, Telecom, Education, Publishing, BFSI, Consulting services.
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Digital Academy 360
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India
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E-Learning Providers
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200 - 300 Employee
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Trainee Digital Marketer
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Sep 2015 - Dec 2015
Hands-on training in SEO, Google AdWords, Social Media Marketing, Search Engine Marketing, Webmaster and Google Analytics. Hands-on training in SEO, Google AdWords, Social Media Marketing, Search Engine Marketing, Webmaster and Google Analytics.
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Education
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AIMS Institutes
Master of Business Administration - MBA, Marketing