Lautaro Pelayez

Senior Visual Designer at Quantrion
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Visual Designer
      • Jan 2022 - Present

      At Quantrion, I excelled in creating advertising designs for use in the company's marketing campaigns, primarily to promote our flagship product, "Maestro." I have developed a wide range of promotional graphic materials, including one-pagers, PowerPoint and Keynote presentations, email template designs, YouTube tutorials explaining the software's functionality, audiovisual designs showcasing product features, character designs for various communication pieces, user interface designs within the product, and web design. Additionally, I was responsible for maintaining and enhancing the brand's visual guidelines to contribute greater value to the company. Show less

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Lead Designer
      • Jan 2022 - Present

      I had the privilege of collaborating with a diverse and talented team from the USA and India, working harmoniously within an agile framework. In my multifaceted role focused on visual design and marketing, I took on the responsibility of creating compelling visual content across multiple platforms. This encompassed designing engaging web interfaces (particularly with WordPress), one-pagers, and newsletters, while also developing cohesive branding strategies. Drawing upon my expertise in technical illustration, 3D modeling, and animation, I crafted visually captivating materials that effectively supported our clients' marketing goals. Additionally, I provided valuable support to the UX designer by assisting with the UI aspects of our projects. Through collaborative efforts and the application of my diverse skill set, I consistently delivered visually appealing designs that enhanced user experiences and achieved positive outcomes for our clients. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Web Designer
      • Nov 2021 - Oct 2022

      I focused on web design and layout, specializing in Onbounce. I adeptly crafted visually appealing and user-friendly web designs, ensuring an optimal user experience. I also specialized in designing banner ads, optimizing them specifically for Google Web Designer. I focused on web design and layout, specializing in Onbounce. I adeptly crafted visually appealing and user-friendly web designs, ensuring an optimal user experience. I also specialized in designing banner ads, optimizing them specifically for Google Web Designer.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Visual Designer
      • Oct 2021 - Feb 2022

      I had the privilege of working remotely with a talented global team. In my role as a designer, I was dedicated to creating innovative solutions for our diverse clientele. My focus spanned various projects, including branding, social media ads, newsletters, stationery design, and email templates. With meticulous attention to detail and a deep understanding of our clients' needs, I consistently delivered visually compelling designs that not only elevated their brand identities but also resonated with their target audiences. Show less

  • craft brewers association of La plata
    • La Plata, Buenos Aires, Argentina
    • Graphic Designer
      • Nov 2019 - Nov 2021

      I spearheaded the rebranding efforts, creating a fresh and impactful visual identity. Additionally, I designed promotional materials for events, capturing attention and driving engagement. Through internal visual communication, I effectively conveyed information and messages to the team. Furthermore, I crafted compelling graphic designs for social media, enhancing the brand's online presence. I spearheaded the rebranding efforts, creating a fresh and impactful visual identity. Additionally, I designed promotional materials for events, capturing attention and driving engagement. Through internal visual communication, I effectively conveyed information and messages to the team. Furthermore, I crafted compelling graphic designs for social media, enhancing the brand's online presence.

  • Astillero Río Santiago
    • Buenos Aires, Argentina
    • Crane Operator
      • Nov 2009 - Nov 2021

      Cranes and bridge-cranes operator Cranes and bridge-cranes operator

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Visual comunication designer
      • Sep 2021 - Oct 2021

      During my internship at UO Solutions, I specialized in digital design for social media and branding. During my internship at UO Solutions, I specialized in digital design for social media and branding.

    • Creative | Senior Graphic Designer
      • Jan 2006 - Jan 2020

      Working on random graphic design projects (branding & rebranding, advertising, social media ads, web ads, print design, exhibition design, editorial, audiovisuals, etc). Communication management and digital marketing plans for national and international clients. Working on random graphic design projects (branding & rebranding, advertising, social media ads, web ads, print design, exhibition design, editorial, audiovisuals, etc). Communication management and digital marketing plans for national and international clients.

  • Expertools
    • La Plata, Buenos Aires, Argentina
    • Creative Director
      • Jul 2015 - Dec 2018

      As the creator of the Expertools brand, I developed its unique visual identity system and led the interior and exterior design of 10 stores. I also served as a director, visual designer, and manager of creative tasks, implementing digital marketing strategies and co-creating events with renowned brands like Bosch, Milwaukee, Black&Decker, DeWalt, Lusqtoff, and Gamma. As the creator of the Expertools brand, I developed its unique visual identity system and led the interior and exterior design of 10 stores. I also served as a director, visual designer, and manager of creative tasks, implementing digital marketing strategies and co-creating events with renowned brands like Bosch, Milwaukee, Black&Decker, DeWalt, Lusqtoff, and Gamma.

  • Cashual
    • La Plata, Buenos Aires, Argentina
    • Graphic Designer | Community manager
      • Jan 2016 - Mar 2018

      Creator of Cashual’s brand and its visual identity signs, designer of the interior and exterior exhibition design of 5 stores. POP designs, audiovisuals, coordination of creative tasks, digital marketing strategies like Social media contest to increase followers and sales. Creator of Cashual’s brand and its visual identity signs, designer of the interior and exterior exhibition design of 5 stores. POP designs, audiovisuals, coordination of creative tasks, digital marketing strategies like Social media contest to increase followers and sales.

  • Collective for Urban Visual Research
    • La Plata, Buenos Aires, Argentina
    • Cofounder | NGO
      • Jul 2010 - Jul 2015

      Together with a group of friends, we applied a research methodology we learned in the Taller B subject at the College of Fine Arts, National University of La Plata. Our collective initiative led to the formation of an NGO dedicated to studying and promoting the impact of design and visual communication in various cities. Our mission was to identify, preserve and celebrate the cultural identity of these cities through the visual analysis of the context. We organized two self-managed study trips to Cuba (2010) and Mexico (2012), collaborating with universities and institutions to host joint events and foster cultural exchange. Show less

  • Nextools
    • La Plata, Buenos Aires, Argentina
    • Graphic Designer
      • 2007 - 2015

      Design direction and visual communication within the company: Nextools wholesale distributor of hardware items. Carrying out various designs assets: brochures, posters, flyers, catalogs, labels, POP, branding, stationery design, etc. Design direction and visual communication within the company: Nextools wholesale distributor of hardware items. Carrying out various designs assets: brochures, posters, flyers, catalogs, labels, POP, branding, stationery design, etc.

Education

  • UNLP - Fine Arts College
    Visual Communication Designer, Visual Communication Design
    2005 - 2012
  • UNLP - Economic Sciences College - Postgraduate course at the Business School
    Master in Marketing International, Master in Marketing International
    2012 - 2014
  • UNLP - Economic Sciences College
    Cultural Manager, Postgraduate program in Cultural Management
    2014 -

Community

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