Experience

Swanson Russell

• United States
• Advertising Services
• 100 - 200 Employee

• Part of the team

  • Jun 2022 - Present



GORUCK

• United States
• Retail
• 1 - 100 Employee

• Senior Brand Marketing Manager

  • May 2022 - Jun 2022



Black Rifle Coffee Company

• United States
• Food and Beverage Services
• 300 - 400 Employee

• Creative Director - Marketing/Campaigns

  • Sep 2021 - May 2022



Swanson Russell

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Art Director

  • Feb 2020 - Sep 2021



Firespring

• United States
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • Oct 2019 - Feb 2020

• Design Director

  • Dec 2018 - Oct 2019



Swanson Russell

• United States
• Advertising Services
• 100 - 200 Employee

• Art Director

  • Jan 2016 - Dec 2018

  Being an Art Director is being a creative influencer to a bigger account team. Working with a writer, we think through creative strategy that would pair with key messaging, and media plans for the overarching marketing strategy. We get to ensure the creative fits the brand in both look as well as voice and attitude.For several accounts I have been a part of building launch strategies and campaigns for rebrands and new products. More and more these campaigns have included several different types of media as well as tapping heavily into the social media arena. We have seen client budgets decrease but demand more and more for the dollars, so getting creative with the strategy and deliverables has been paramount. With clients like OTIS Technology we have turned to creative and unique interactions with their audience through social media channels to help sway the perception of their brand. With clients like Gerber Gear we have been producing campaigns that have an all digital approach with a big focus on video for pre-roll placements as well as consistent brand product videos. With Minn Kota motors we have been able to do our most integrated campaigns with everything from print, digital, broadcast, social media, and event activations. I have even been apart of building our relationship with Rescue! pest control—starting with just a few packaging projects to working on several marketing and advertising pieces as well as brand collateral we grew their business with Swanson • Russell from a projected $75,000 to $300,000+ in 2017.Working on these many types of projects I have been required to work with several vendors and create new relationships with photographers and videographers to keep work fresh and moving along. Multi-day shoots where we are either focused on multiple products or scripts have been a large part of my responsibilities as well as planning them to run as smooth and efficiently as possible. Show less

• Associate Art Director

  • Apr 2012 - Jan 2016

• Graphic Designer

  • Aug 2010 - Apr 2012



Boiler Brewing Company

• Lincoln, Nebraska Area

• Bartender

  • Aug 2016 - Feb 2018

  As a brewery we prided ourselves in keeping focus on great beer and great service. Having a knowledge of craft beer and styles I was able to talk shop with customers as well as guide new beer drinkers to decisions that will help them enjoy their visit. As a brewery we prided ourselves in keeping focus on great beer and great service. Having a knowledge of craft beer and styles I was able to talk shop with customers as well as guide new beer drinkers to decisions that will help them enjoy their visit.



Piedmont Bistro

• Lincoln, Nebraska Area

• Head Bartender

  • Dec 2015 - Jun 2016

  Helped the Bistro start their bar program as well as create new drinks and specials for patrons. Learned and focused bar tending on craft/preprohibition cocktails. Brought in new craft beers and gained a short education in Italian wines, just enough to get into trouble. Helped the Bistro start their bar program as well as create new drinks and specials for patrons. Learned and focused bar tending on craft/preprohibition cocktails. Brought in new craft beers and gained a short education in Italian wines, just enough to get into trouble.



University of Nebraska-Lincoln

• United States
• Higher Education
• 700 & Above Employee

• Jacht Ad Lab Creative Advisor

  • Sep 2014 - Dec 2015

  Mentor and advisor to creative personnel participating in a student ran advertising agency. I would meet with designers, copywriters, video editors, and photographers twice a week and offer direction and would advise on current or upcoming projects. Mentor and advisor to creative personnel participating in a student ran advertising agency. I would meet with designers, copywriters, video editors, and photographers twice a week and offer direction and would advise on current or upcoming projects.



Grata Bar & Lounge

• Lincoln, Nebraska Area

• Bartender

  • Nov 2012 - Oct 2015

  Started as a doorman, moved into a bar back position after eight months I was moved into bar tending where I learned a love for craft cocktails and utilized my love for craft beer. Started as a doorman, moved into a bar back position after eight months I was moved into bar tending where I learned a love for craft cocktails and utilized my love for craft beer.



University of Nebraska-Lincoln

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor/Arts College

  • Sep 2010 - May 2011

  Taught Intermediate Graphic Design and Introduction to Typography for UNL's Fine Arts College. Taught Intermediate Graphic Design and Introduction to Typography for UNL's Fine Arts College.



Nelnet

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Graphic Designer

  • May 2007 - Aug 2010

  At Nelnet, a student loan and financial planning company headquartered in Lincoln, Nebraska, I had the opportunity to experience the in-house side of design and marketing. My range of responsibilities spanned from concept, design, art direction, and production work to creative strategy and client presentations for Nelnet and its other brands. During my time at Nelnet I received several local Gold and Silver Addys along with one Gold Regional Addy, I have also received a silver in the Nebraska AIGA Show and was published in “Logo 2” by Zeixs and “Logo Lounge 6” by Rockport. Show less



Southeast Community College

• United States
• Higher Education
• 500 - 600 Employee

• Adobe Illustrator Instructor

  • 2008 - 2010



SK+G

• Las Vegas, Nevada Area

• Junior Graphic Designer

  • Oct 2005 - Mar 2007

  SK+G is an ad agency in Las Vegas, Nevada that primarily works in the leisure and resort industry that demands high quality design at a very fast pace. Professionally growing up at SK+G, I learned and took with me valuable work habits and ethics of working at high demand pace and providing sound creative in a short time frame. During my time with SK+G I worked on several hotel, casino, and resort accounts focusing primarily on nightlife and entertainment. After leaving SK+G I was published in “Los Logos 4” by Gestalten. Show less



Stagewrite Publishing

• Las Vegas, Nevada Area

• Production Artist

  • Aug 2005 - Feb 2006

  Stagewrite Publishing is where I got my feet wet. I was still in my second year in college and landed this job in publication design. My primary function was to check in ads from clients and work on the pagination and preflight of the pubs before they went to press (with the occasional page layout). This was a great starting position for me where I was able to learn the technical aspects of production and the basic principals of page layout. Stagewrite Publishing is where I got my feet wet. I was still in my second year in college and landed this job in publication design. My primary function was to check in ads from clients and work on the pagination and preflight of the pubs before they went to press (with the occasional page layout). This was a great starting position for me where I was able to learn the technical aspects of production and the basic principals of page layout.



Marine Corps Recruiting

• Armed Forces
• 700 & Above Employee

• Small Arms Repairman with Lima 3/12

  • Aug 1999 - Aug 2003

  Sgt. With Lima battery 3rd BN 11th Marines. (L 3/12) Sgt. With Lima battery 3rd BN 11th Marines. (L 3/12)