Experience

Acera: The Massachusetts School of Science, Creativity and Leadership

• United States
• Education Administration Programs
• 1 - 100 Employee

• Manager of Marketing and Public Relations

  • Sep 2018 - Present

  Lead marketing and public relations activities for Acera School and its education innovation initiative, AceraEI. Conceptualize and create content (videos, blogs, news releases, thought leadership pieces, and social media posts) for internal and external audiences. Primary writer and production manager for the school’s Annual Report, newsletters, enrichment program brochures, and other marketing collateral. Maintain the organization's website. Lead marketing and public relations activities for Acera School and its education innovation initiative, AceraEI. Conceptualize and create content (videos, blogs, news releases, thought leadership pieces, and social media posts) for internal and external audiences. Primary writer and production manager for the school’s Annual Report, newsletters, enrichment program brochures, and other marketing collateral. Maintain the organization's website.



Freelance, self-employed

• Marketing Communications Consultant

  • Jun 2018 - Present

  Provide communications services, including writing, media relations, spokesperson training, social media, and strategy development, to nonprofit clients. Provide communications services, including writing, media relations, spokesperson training, social media, and strategy development, to nonprofit clients.



Boston Bar Association

• United States
• Law Practice
• 1 - 100 Employee

• Director of Communications

  • Dec 2014 - Jul 2017

  Developed strategic communications and content marketing plans in support of the Boston Bar Association’s membership, public policy and fundraising goals. She and her team also wrote speeches and blogs on behalf of BBA Presidents, and managed the Association's website, newsletters, media outreach efforts and social media channels. Developed strategic communications and content marketing plans in support of the Boston Bar Association’s membership, public policy and fundraising goals. She and her team also wrote speeches and blogs on behalf of BBA Presidents, and managed the Association's website, newsletters, media outreach efforts and social media channels.



The Nature Conservancy

• United States
• Non-profit Organizations
• 700 & Above Employee

• Associate Director, Global Communications

  • Oct 2010 - Apr 2014

  Develop, implement and promote strategic marketing initiatives designed to build reputation, influence conservation action and achieve fundraising goals among new consumer audiences. Selected accomplishments· Worked with Women’s Health to create a nature-themed issue for their April 2013 and May 2014 editions· Managed TNC’s sponsorship of Solution Search content in partnership with Rare staff

• Senior Media Relations Manager

  • Jul 2007 - Oct 2010

  Provided strategic communications counsel to executive staff in Northeast United States. Generated quality earned media coverage for The Nature Conservancy that supported local and global goals and initiatives. Wrote and project managed stories that aligned with the Conservancy’s editorial calendar themes for use in newsletters, on website and in social media outlets – including blogs, videos and slideshows. Led workshops on messaging, storytelling and interviewing with media. Selected accomplishments· Placed more than 200 news stories prominently featuring The Nature Conservancy in 2010, including stories with National Public Radio, the New York Times, USA Today, Wall St. Journal, Boston Globe and network and cable news stations.· Member of The Nature Conservancy’s Eastern U.S. editorial board, responsible for determining themed content for chapters from Maine to Virginia.· Selected as one of five Conservancy “media captains” across the United States.

• Marketing Communications Manager

  • Jul 2001 - Jun 2007

  Developed strategic marketing and communications plan to support The Nature Conservancy’s conservation goals both in Massachusetts and around the globe. Maintained relationships with reporters across the state and generated earned media for Conservancy programs. Wrote, edited and managed production of quarterly newsletter, brochures, fact sheets, press materials and web content. Planned and organized media, community and member events. Developed and managed communications budget. Selected accomplishments· Generated more than 500 earned media placements in Massachusetts during 2001-07.· Planned and executed event for CEOs of TNC and General Motors.· Led implementation of 2002 brand awareness campaign in Boston market.



Saga Holidays

• Travel Arrangements
• 100 - 200 Employee

• Public Relations Manager

  • Mar 1997 - Jul 2001

  Planned and implemented company media relations strategy. Hired and supervised Public Relations Coordinator. Represented Saga Holidays to national and local media and community at large. Fostered marketing partnerships with international tourism offices. Selected accomplishments· Raised more than $1 million in revenue annually from new customers through media such as Washington Post, NBC’s Today Show, USA Today and Travel & Leisure.· Drafted company’s first crisis communications plan

• Marketing Communications Specialist

  • Jul 1994 - Mar 1997

  Led advertising and direct mail marketing campaigns targeted at new customers. Managed relationships with list brokers, advertising sales representatives, and contracted public relations firm. Researched and reported on trends emerging within the travel industry.



The Nature Conservancy

• United States
• Non-profit Organizations
• 700 & Above Employee

• Government Relations Assistant

  • Sep 1992 - May 1994

  Provided administrative support to Director of Congressional Relations. Provided administrative support to Director of Congressional Relations.