Yuexin (Amy) Qian

Strategic Partnerships Manager at Shoplooks
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Contact Information
us****@****om
(386) 825-5501
Location
Shanghai, China, CN
Languages
  • Mandarin Native or bilingual proficiency
  • English Full professional proficiency
  • Shanghainese Native or bilingual proficiency

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Kristin Mercado

Amy is the most diligent team member I've ever managed or encountered. Her determination and relentless drive to achieve her goals allows her to succeed at everything that's thrown at her. Amy was there for the beginning stages and was heavily involved in the development of the team, processes and the department as a whole. Amy hit every milestone she was challenged with therefore any company is extremely lucky to have such an asset on their team.

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Credentials

  • Google Adwords Fundamentals Certification
    Google
    Aug, 2018
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Aug, 2018
    - Oct, 2024
  • Pianist of amateur level 10
    Shanghai Musician Association
    Sep, 2008
    - Oct, 2024

Experience

  • Shoplooks
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Strategic Partnerships Manager
      • Aug 2020 - Present

      Here's an introduction to Shoplooks. Shoplooks is an exclusive Influencer Network created to provide high-quality content for luxury, fashion, and beauty through multiple social media platforms (YouTube, IG, Naverblog, Weibo, Wechat, Redbook, Tiktok, Bilibili). We've possessed more than 10k+ influencers all around the world, especially in the US, Europe, and APAC. We run lots of PR campaigns and promotion recommendations with top brands such as Farfetch and Net-a-porter which generated strong volumes and phenomenal feedback.

  • Google
    • United States
    • Software Development
    • 700 & Above Employee
    • Media Campaign Manager
      • Sep 2018 - Jul 2020

      Responsible for the implementation and optimization of Google’s campaigns, and the result. - Strategy Planning: Developed clients’ Google advertising plans. Combined with the comprehensive bidding mechanism, product characteristics, material specifications, delivery budget, and other factors, to achieve the campaign’s exposure, clicks, and conversion rate. The maximum CTR of a single project is 1.3%; - Advertising Optimization: Responsible for SEM optimization of Ctrip, Alibaba, and other companies. Developed strategies like keywords expansion, keyword matching, budget and bid adjustment, and copywriting. The average impression increased by 45%, and the click conversion rate increased by 25%; - Project Management: Responsible for client's product promotion projects on the YouTube platform, with a total investment of over $1 million, achieving a conversion rate increase of 16% and exposure increase of 60%; - Data Analysis: According to the need for promotion. Carried out analysis on audience groups, marketing, and effect of advertising, and write 10+ related analysis reports providing the basis for plan formulation and adjustment.

  • Munch Ado
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Account Administrator
      • Jul 2017 - Jul 2018

      Responsible for New York restaurants’ marketing plan development, private domain traffic operation, and sales data. - Analyzed customer demand. Output user characteristic report, and develop online marketing strategy; - Increased online traffic by 50% and marketing ROI growth by 60%, to achieve customer turnover for 8 consecutive months of growth; - Regularly visits clients by email, phone call, and on-site visits to improve customer satisfaction; - Organized activities to improve the repurchase rate of clients by 20%.

  • University of Missouri Summer School Programs
    • Campus Representative
      • Oct 2014 - May 2017

      - Promoted Summer School’s reputation and popularity both online and offline through social media and information session, to enhance public speaking skills - Represented Admission Office to reach out to relevant school departments, offices, individuals, and organizations to establish connections - Promoted Summer School’s reputation and popularity both online and offline through social media and information session, to enhance public speaking skills - Represented Admission Office to reach out to relevant school departments, offices, individuals, and organizations to establish connections

  • University of Missouri-Columbia
    • United States
    • Higher Education
    • 700 & Above Employee
    • Retail assistant
      • Dec 2013 - Feb 2017

      - Individualized conversations with customers based on their interests- Organized textbooks in a friendly, efficient manner to achieve customer satisfaction

    • Research Assistant
      • Feb 2016 - May 2016

      - Aided in coding open-ended responses to a sexual-communication questionnaire- Worked closely with the professor to handle large database

    • Vice President
      • Aug 2014 - May 2016

      - Led a group of 30 students to fulfill the goal of increasing awareness of globalization on Mizzou campus by multiple events throughout the year- Represented the international community to highlight the extensive amount of diversity

  • Ogilvy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Management Intern
      • May 2016 - Aug 2016

      Customer development: According to the database, analyzed customer demand, and developed a publicity plan; - Event planning: Participated in the Logitech-ChinaJoy planning work, focusing on participants' invitation, material preparation, site selection, and other related work; - Copywriting: Responsible for the publicity of activities and projects. Wrote dozens of written materials such as Press releases, interview manuscripts, hosting drafts, live broadcast scripts, and pitch plans. Customer development: According to the database, analyzed customer demand, and developed a publicity plan; - Event planning: Participated in the Logitech-ChinaJoy planning work, focusing on participants' invitation, material preparation, site selection, and other related work; - Copywriting: Responsible for the publicity of activities and projects. Wrote dozens of written materials such as Press releases, interview manuscripts, hosting drafts, live broadcast scripts, and pitch plans.

  • Greenland Holding Group Company Limited
    • China
    • Real Estate
    • 1 - 100 Employee
    • Real Estate Sales
      • Jun 2015 - Jul 2015

      - Presented group speech of property logic by making verbal presentation in front of more than 20 people in the executive board, capitalizing teamwork skills- Planned and executed events to attract potential customers - Presented group speech of property logic by making verbal presentation in front of more than 20 people in the executive board, capitalizing teamwork skills- Planned and executed events to attract potential customers

  • AIESEC at Mizzou
    • Human Resources Services
    • 1 - 100 Employee
    • Team leader
      • Mar 2014 - May 2015

      - Chose and selected appropriate students to participate in internships abroad, to achieve leadership skills- Expressed and introduced AIESEC Mizzou at tabling events and information meetings in order to help students to overcome culture shock - Chose and selected appropriate students to participate in internships abroad, to achieve leadership skills- Expressed and introduced AIESEC Mizzou at tabling events and information meetings in order to help students to overcome culture shock

  • Shanghai Jewish Refugees Museum
    • Tour Guide
      • Jun 2012 - Jul 2014

      - Led more than 20 museum visitors on a daily basis- Introduced museum exhibitions in both English and Mandarin and interacted with people from diverse backgrounds - Led more than 20 museum visitors on a daily basis- Introduced museum exhibitions in both English and Mandarin and interacted with people from diverse backgrounds

Education

  • University of Missouri-Columbia
    Bachelor of Arts (B.A.), Minor in Business and Information Technology, Mass Communication/Media Studies
    2013 - 2017
  • Hoosac School
    2011 - 2013

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