Experience

JOONE Paris

• France
• Manufacturing
• 1 - 100 Employee

• Chief Growth Officer

  • Aug 2022 - Present

  Paris, Île-de-France, France



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Digital & E-commerce Director - Europe

  • Oct 2018 - Jul 2022

  Paris - In charge of E-commerce P&L for Europe (8 countries) - Paid Media & Traffic acquisition - E-retail & Marketplaces - E-CRM - Onsite Management & UX - Digital content, branding, influence - Management of the Digital / CRM team (15 people) Member of France Management Commitee



Balibaris

• France
• Retail Apparel and Fashion
• 100 - 200 Employee

• E-commerce & Marketing Director

  • Sep 2016 - Sep 2018

  Paris Set up and execute the omnichannel Marketing & Digital strategy for the brand : ECOMMERCE - Manage the P&L - Paid Media / Traffic Acquisition - Build a full omnichannel CRM strategy from data collection to animation - Build the technical / functionnal roadmap : new front website / mobile version, Click & Collect.. - Responsible for the global customer Care and customer experience MARKETING COMMUNICATION Build and execute the branding and storytelling strategy… Show more Set up and execute the omnichannel Marketing & Digital strategy for the brand : ECOMMERCE - Manage the P&L - Paid Media / Traffic Acquisition - Build a full omnichannel CRM strategy from data collection to animation - Build the technical / functionnal roadmap : new front website / mobile version, Click & Collect.. - Responsible for the global customer Care and customer experience MARKETING COMMUNICATION Build and execute the branding and storytelling strategy : - Content Production : shooting web, lookbooks, original content - Use Influencers to increase awareness and sales - Social networks : Broadcast brand DNA and content on adapted social networks - Offline ads and relations : Press / Street Display - Partnerships and Collaborations launch : Veja, Martone, .. Management of 4 people, Member of the management commitee Show less



Petit Bateau

• France
• Textile Manufacturing
• 700 & Above Employee

• Head of online paid media - Europe

  • Dec 2014 - Sep 2016

  Paris Set up and execute the online acquisition strategy to generate traffic and sales on Petit Bateau e-commerce websites : FR / DE / IT / BE / ES - Daily management of paid media channels (SEO / SEA / Social Paid / Affiliaiton / Retargeting / Online Partnerships). Optimize performances and budget allocation based on ROI / CAC / New Customer CAC. - Challenge third parties agencies on the optimisation of the campaigns - Set up new Attribution models via GTM / Google Analytics to optimize… Show more Set up and execute the online acquisition strategy to generate traffic and sales on Petit Bateau e-commerce websites : FR / DE / IT / BE / ES - Daily management of paid media channels (SEO / SEA / Social Paid / Affiliaiton / Retargeting / Online Partnerships). Optimize performances and budget allocation based on ROI / CAC / New Customer CAC. - Challenge third parties agencies on the optimisation of the campaigns - Set up new Attribution models via GTM / Google Analytics to optimize budget allocation among channels - Set up Omnichannel analytics reports to assess the impact of online channels in store sales - Digital lobbying internally to change mindset within retail staff and other company services Show less



Groupe Rocher

• Personal Care Product Manufacturing
• 700 & Above Employee

• Head of online paid media

  • 2014 - 2014

  Paris Set up and execute the online paid media strategy for the e-commerce website www.danieljouvance.com - Management of the paid onine channels : SEO / SEA / Social Paid / Shopbots / Retargeting, in a new customer conquest objective - Management and challenge of 3 third parties agencies - Optimization of channels based on ROI / CAC performances - New tagging / Google analytics set up



Videdressing

• France
• Retail
• 1 - 100 Employee

• Traffic Manager

  • 2013 - 2014

  Paris In charge of Paid Media / Traffic acquisition for FR / DE / IT / UK Videdressing websites, a C2C second hand marketplace with a huge catalogue (>600K products). Working in english. - SEO : Indexation / Crawal optimization, internal content creation, linking, ranking reporting to optimize the performances of this very important channel for the brand. - SEA : Account restructuration (>2000 campaigns and >1M keywords), bids and shopping feeds optimization with the third party… Show more In charge of Paid Media / Traffic acquisition for FR / DE / IT / UK Videdressing websites, a C2C second hand marketplace with a huge catalogue (>600K products). Working in english. - SEO : Indexation / Crawal optimization, internal content creation, linking, ranking reporting to optimize the performances of this very important channel for the brand. - SEA : Account restructuration (>2000 campaigns and >1M keywords), bids and shopping feeds optimization with the third party agency. - Affiliation : Program Animation, new affiliates recruitment - Retargeting / Criteo - Social Paid : Use targeted audiences to generate qualified traffic - Analytics : Reporting on the different channels and datamining (GA / GTM) - Show less



Little Fashion Gallery

• Head of webmarketing

  • 2011 - 2013

  Paris Set up the global Digital Marketing Strategy along with the commercial plan and animation on www.littlefashiongallery.com, a kid's multibrand concept store : - Paid and Online channels management : SEO, SEM, Affiliation, Shopbots, Display, Retargeting based on ROI performances - E-CRM / Newsletter strategy - Social Networks management (Facebook, Twitter, Pinterest). - Data mining on our different tools (google analytics, tag commander). - Functional Manager of animation and… Show more Set up the global Digital Marketing Strategy along with the commercial plan and animation on www.littlefashiongallery.com, a kid's multibrand concept store : - Paid and Online channels management : SEO, SEM, Affiliation, Shopbots, Display, Retargeting based on ROI performances - E-CRM / Newsletter strategy - Social Networks management (Facebook, Twitter, Pinterest). - Data mining on our different tools (google analytics, tag commander). - Functional Manager of animation and webdesign teams, and of a third party digital agency. - IT project manager for the CMS and Front Office Replatforming (from own website to Magento). Work with a full IT outsourced team to launch the new website Show less



Fnac

• France
• Retail
• 700 & Above Employee

• SEO / SEM intern

  • Jan 2011 - Jul 2011

  Paris - Execute, monitore and optimize SEM fnac.com campaigns (huge catalogue) - Challenge and brief the third party agency - Optimize Tehnical SEO and content.



Devispresto.com

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Webmarketing / Partnerships intern

  • Aug 2009 - Aug 2010

  Generate traffic and awareness in Devispresto.com website - CRM : Database qualification, newsletter writing and launches - Paid channels optimization : SEO / SEM / Affiliation - Looking for new partnerships - Write functional specifications for the IT team (CRM, Mobile version, New payment method), and project management with designers and developers



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Intern

  • Jun 2008 - Aug 2008

  Sales inter for corporate account at Dell Montpellier - Follow incoming sales deals - Answer RFP - Reporting