SEO and Digital Specialist

• Mar 2023 - Present

· Leveraging expertise in various digital marketing channels to provide holistic digital strategies that amplify the impact of SEO efforts and drive overall online success. · Developing and executing comprehensive search engine optimization strategies tailored to B2B clients, aligning with their unique goals and target audience. · Conducting in-depth website audits to identify technical SEO issues, perform keyword research, and uncover opportunities for improvement. ·… Show more · Leveraging expertise in various digital marketing channels to provide holistic digital strategies that amplify the impact of SEO efforts and drive overall online success. · Developing and executing comprehensive search engine optimization strategies tailored to B2B clients, aligning with their unique goals and target audience. · Conducting in-depth website audits to identify technical SEO issues, perform keyword research, and uncover opportunities for improvement. · Proactively troubleshooting and resolving SEO-related issues, including crawl errors, duplicate content, and indexing problems, to ensure optimal website performance. · Utilizing Google Analytics, Google Tag Manager, Google Search Engine, Google Looker Studio, and other relevant tracking tools to track and analyze website metrics, identifying areas for enhancement, and developing data-driven solutions to improve key performance indicators. · Creating comprehensive web analytic reports that effectively communicate performance metrics, trends, and actionable insights to stakeholders and clients, providing recommendations for further optimization. · Collaborating closely with cross-functional teams, including designers, and developers, to ensure seamless project execution and alignment with SEO best practices. · Staying up-to-date with the latest trends, algorithm updates, and industry best practices in SEO and digital media, incorporating new strategies and techniques to continuously improve client results. Show less · Leveraging expertise in various digital marketing channels to provide holistic digital strategies that amplify the impact of SEO efforts and drive overall online success. · Developing and executing comprehensive search engine optimization strategies tailored to B2B clients, aligning with their unique goals and target audience. · Conducting in-depth website audits to identify technical SEO issues, perform keyword research, and uncover opportunities for improvement. ·… Show more · Leveraging expertise in various digital marketing channels to provide holistic digital strategies that amplify the impact of SEO efforts and drive overall online success. · Developing and executing comprehensive search engine optimization strategies tailored to B2B clients, aligning with their unique goals and target audience. · Conducting in-depth website audits to identify technical SEO issues, perform keyword research, and uncover opportunities for improvement. · Proactively troubleshooting and resolving SEO-related issues, including crawl errors, duplicate content, and indexing problems, to ensure optimal website performance. · Utilizing Google Analytics, Google Tag Manager, Google Search Engine, Google Looker Studio, and other relevant tracking tools to track and analyze website metrics, identifying areas for enhancement, and developing data-driven solutions to improve key performance indicators. · Creating comprehensive web analytic reports that effectively communicate performance metrics, trends, and actionable insights to stakeholders and clients, providing recommendations for further optimization. · Collaborating closely with cross-functional teams, including designers, and developers, to ensure seamless project execution and alignment with SEO best practices. · Staying up-to-date with the latest trends, algorithm updates, and industry best practices in SEO and digital media, incorporating new strategies and techniques to continuously improve client results. Show less

Digital Marketing Specialist

• Oct 2022 - Apr 2023

• Developed and implemented effective marketing strategies that have grown the company’s market share and brand awareness for recruitment in New Zealand. • Created and managed digital campaigns across a variety of channels, including SEO, email, and social media resulting in an increase in website traffic and brand recognition. • Developed, executed, and managed content marketing strategies to promote the company’s services, and events, and drive client/customer engagement. •… Show more • Developed and implemented effective marketing strategies that have grown the company’s market share and brand awareness for recruitment in New Zealand. • Created and managed digital campaigns across a variety of channels, including SEO, email, and social media resulting in an increase in website traffic and brand recognition. • Developed, executed, and managed content marketing strategies to promote the company’s services, and events, and drive client/customer engagement. • Maintained the corporate website and social media to optimize for maximum conversions. Show less • Developed and implemented effective marketing strategies that have grown the company’s market share and brand awareness for recruitment in New Zealand. • Created and managed digital campaigns across a variety of channels, including SEO, email, and social media resulting in an increase in website traffic and brand recognition. • Developed, executed, and managed content marketing strategies to promote the company’s services, and events, and drive client/customer engagement. •… Show more • Developed and implemented effective marketing strategies that have grown the company’s market share and brand awareness for recruitment in New Zealand. • Created and managed digital campaigns across a variety of channels, including SEO, email, and social media resulting in an increase in website traffic and brand recognition. • Developed, executed, and managed content marketing strategies to promote the company’s services, and events, and drive client/customer engagement. • Maintained the corporate website and social media to optimize for maximum conversions. Show less

Marketing and Partnerships Executive

• May 2022 - Aug 2022

• Mobilized the development of the digital product's brand, quality control, and strategic marketing growth in conjunction with management, the back-end team of developers, and the UI/UX creatives team. • Fostered, approved, and managed vendor and partner relationships. • Cooperated cross-functionally across a variety of disciplines, such as marketing, branding, design, development, etc. • Designed unique employer branding and industry readiness programs for over 10 strategic… Show more • Mobilized the development of the digital product's brand, quality control, and strategic marketing growth in conjunction with management, the back-end team of developers, and the UI/UX creatives team. • Fostered, approved, and managed vendor and partner relationships. • Cooperated cross-functionally across a variety of disciplines, such as marketing, branding, design, development, etc. • Designed unique employer branding and industry readiness programs for over 10 strategic alliances. • Initiated new opportunities, and created and carried out successful revenue-boosting marketing alliances. • Developed and piloted marketing plans, activities, and events for SaaS product. • Established app subscriber acquisition, onboarding, and retention.

Brand Growth Hacker

• Nov 2021 - May 2022

• Spearheaded and executed branding and marketing strategies for Joblu, a new-gen recruitment app. • Leveraged growth hacking and low-cost marketing and developed growth across a wide range of KPIs. • Facilitated app subscriber acquisition, onboarding, and retention. • Planned and executed online and offline strategies to increase brand awareness. • Collaborated with the backend development team to improve user experience, test online and mobile applications, reported bugs, examined… Show more • Spearheaded and executed branding and marketing strategies for Joblu, a new-gen recruitment app. • Leveraged growth hacking and low-cost marketing and developed growth across a wide range of KPIs. • Facilitated app subscriber acquisition, onboarding, and retention. • Planned and executed online and offline strategies to increase brand awareness. • Collaborated with the backend development team to improve user experience, test online and mobile applications, reported bugs, examined user input and validated platform users. • Produced content for a variety of platforms, such as landing pages, websites, and mobile apps, as well as optimized them.

Marketing cum People & Culture

• Jan 2022 - Jul 2022

• Promoted to internal product owner, to spearhead quality assurance, brand development, and strategic marketing growth in collaboration with management, the back-end team, and the UI/UX team. • Promoted to work on internal employer branding and referral marketing efforts with the human resources department. • Optimizing client digital product performance through copywriting as well as paid and organic digital marketing, such as Google Analytics, Google Search Console, and SEO. •… Show more • Promoted to internal product owner, to spearhead quality assurance, brand development, and strategic marketing growth in collaboration with management, the back-end team, and the UI/UX team. • Promoted to work on internal employer branding and referral marketing efforts with the human resources department. • Optimizing client digital product performance through copywriting as well as paid and organic digital marketing, such as Google Analytics, Google Search Console, and SEO. • Advocating for and guiding current and prospective workers in better understanding the company's culture and principles as an internal ambassador. • Boosting the hiring process, as well as onboarding and acclimating new employees to the company's culture.

Marketing Associate

• Aug 2021 - Jan 2022

• In collaboration with the back-end team and the UI/UX team, created and optimized copy for client tech products such as website landing pages and mobile applications. • Performed keyword research and on-page SEO for clients, including meta tags and other crucial on-page elements. • Supported the HR department with the development and implementation of internal employer branding strategies. • Forged client communication, updates, and problem resolution.

Fashion Model

• Jan 2019 - Dec 2020

Represented different facets of what being a model means in this day and age. Represented different facets of what being a model means in this day and age.

Strategy and Accounts Intern

• Nov 2019 - Feb 2020

Collaborated on ongoing initiatives with Vitamin B Inc.'s accounts team—led research and presentations for business and client meetings, influenced company processes, and organized and managed external events. Collaborated on ongoing initiatives with Vitamin B Inc.'s accounts team—led research and presentations for business and client meetings, influenced company processes, and organized and managed external events.

Content Writer

• Nov 2019 - Jan 2020

After the internship, maintained professional contact with the company and produced articles for their websites.

SEO Content Intern

• Jul 2019 - Oct 2019

Developed written material for articles, websites, marketing collateral, and other marketing mediums, as well as SEO.

CSO President

• Jul 2018 - Jul 2019