Digital Marketing Manager

• Nov 2021 - Present

Marketing Manager

• Jan 2019 - Aug 2020

Lakeside Inn and Casino was the long-time "locals place" for 35 years that had two restaurants and a 124 room hotel. As the Marketing Manager, I was responsible for managing the Marketing Department staff to strategically develop and implement online and offline advertising, create and implement promotions, database management and utilization, and maintain guest relations. Business volume grew 5% as a result of our efforts. The business permanently closed due to COVID-19.

Digital Marketing Supervisor

• Dec 2009 - Jan 2019

Built the company's digital marketing foundation and successfully grew it to increases in all five revenue centers as the initial position holder. Managed staff to effectively utilize digital marketing channels to extend brand messaging via company website (which grew by 80%), social media (grew followers by 600%), online advertising, geo-fencing ads, Google Ads, promotional kiosk, and email marketing (grew subscribers by 1,900%).

Internet Marketing Specialist

• Aug 2007 - Nov 2009

Exyst Inc. was a boutique marketing agency that is passionate about technology and design. I was responsible for creating and growing the new internet marketing division. This division consults with clients to understand their company's mission and does what it takes to maximize their internet marketing potential. I coordinated internal resources of programmers and designers with the needs of each client. Exyst Inc. was a boutique marketing agency that is passionate about technology and design. I was responsible for creating and growing the new internet marketing division. This division consults with clients to understand their company's mission and does what it takes to maximize their internet marketing potential. I coordinated internal resources of programmers and designers with the needs of each client.

Project Manager

• Jan 2007 - Jul 2007

Motive Interactive is a global Mobile Ad Platform that provides quality user acquisition through programmatic buying for top brands in some of the most competitive verticals. While in their start-up phase building their ad network platform, I worked to streamline operations for greater efficiency and performed software quality assurance. Motive Interactive is a global Mobile Ad Platform that provides quality user acquisition through programmatic buying for top brands in some of the most competitive verticals. While in their start-up phase building their ad network platform, I worked to streamline operations for greater efficiency and performed software quality assurance.

Internet Marketing Manager

• Apr 2005 - Dec 2006

During my employment at Vitamin Research Products, I was responsible for the following: * Website Management * Search Engine Management * Email Marketing Newsletters * Site Search and Merchandising * Affiliate Marketing * Live Chat Management * Webinar Coordination * EDGE Committee Member (Employees Dedicated to Growth and Excellence) * Product Photo Management * Vendor Management * Software Vendor Selection * Customer Survey During my employment at Vitamin Research Products, I was responsible for the following: * Website Management * Search Engine Management * Email Marketing Newsletters * Site Search and Merchandising * Affiliate Marketing * Live Chat Management * Webinar Coordination * EDGE Committee Member (Employees Dedicated to Growth and Excellence) * Product Photo Management * Vendor Management * Software Vendor Selection * Customer Survey

Internet Marketing Manager

• Jul 2001 - Apr 2005

I was responsible for the following: * Website Management * Email Marketing Newsletters * Search Engine Optimization * Customer Database Management * Text Messaging * Cross Channel Responsibilities * Responsible for on-mountain photography of conditions and events I was responsible for the following: * Website Management * Email Marketing Newsletters * Search Engine Optimization * Customer Database Management * Text Messaging * Cross Channel Responsibilities * Responsible for on-mountain photography of conditions and events

Internet Marketing Producer

• May 2000 - May 2001

* Established and managed strategy and execution of the eBusiness website for Nortel Networks * Increased web traffic by regularly monitoring and analyzing web metrics to define and implement necessary adjustments * Managed CRM “thought leadership” portal * Facilitated transition of clarify.com v1.0 to clarify.com v2.0 and subsequently clarify.com v2.0 to nortelnetworks.com all within a seven month timeframe * Managed creation and implementation of online product demo built by an outside vendor using Flash 4.0 * Increased sales productivity by working with Sales and IT departments to improve international lead generation routing (“smart routing”) * Defined requirements for User Conference website, design and build * Facilitated online promotions/events (webcasts, webinars, chats, debates) * Coordinated online programs for internal customers (online employee referral program) * Received “PRIDE” award for successful web response site for an Executive Sales Summit Show less