Experience

Crocus Group

• Construction
• 100 - 200 Employee

• Digital Marketing Specialist

  • Jul 2020 - Present

  • Processing of trigger and mass mailings.• Increase the open rate to an average of 45% in trigger mailings and up to 15% in mass mailings.• Increased conversion to orders and CTR.• Updating the database, removing «dead clients».• Adding product recommendations for products. Increased the transitions from the product card to the card and amounted to more than 22%.• After the start of work, traffic from the e-mail channel increased by 41%, its share of all traffic increased by 2 times. The share of orders increased by 16%.• Participation in the preparation of a media plan for the agency, in performance and media advertising.• Working in MindBox, HTML letter layout, scripting, personalization, RFM.• Generating reports from retail CRM, metrics and GA, design coordination, advertising campaign management, promotion for store marketplaces. Show less

• Head of the express delivery service of the online store

  • Mar 2020 - Jun 2021

  • Launch of express delivery together with Yandex Go.• Managing and coordinating the actions of employees.• Communication with VIP clients• Working with counterparty documentation• Reporting for management

• Internship in departments: Online store, loyalty department, marketing department.

  • Oct 2018 - Feb 2020

  • Processing orders in the call center• Analysis of competitors• Search for partners to participate in promotions• Resolving conflict situations with clients• Development of rules for promotions• Elaboration of the design of gift cards• Navigation in the trading floor