Ajay Darekar

Lead Market Research Analyst - Digital/CRM/Social/Trends at HGS Interactive
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Lead Market Research Analyst - Digital/CRM/Social/Trends
      • May 2011 - Present

      Pre-Sales, Market Analysis, Social CRM Expert, Research & Insights generation, Business Analysis, Business Process Automation , CRM Analytics, Digital Strategy, Trend Analysis Pre-Sales, Market Analysis, Social CRM Expert, Research & Insights generation, Business Analysis, Business Process Automation , CRM Analytics, Digital Strategy, Trend Analysis

    • Pre-Sales
      • May 2011 - Present

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sr. Business Analyst
      • Dec 2007 - Apr 2011

      Responsibilities - Scope definition, GAP analysis, Client requirement sessions, drafting FSD/Use Cases,/RTM/UI specifications, Sign-offs, Data mapping, QA/Dev assistance, UAT, Client training, Change requests implementation Project - FAB India - B2B Brief - Order management and fulfillment, data communication, user account management, multi-fulfillment module Responsibilities - Scope definition, GAP analysis, Client requirement sessions, drafting FSD/Use Cases,/RTM/UI specifications, Sign-offs, Data mapping, QA/Dev assistance, UAT, Client training, Change requests implementation Project - FAB India - B2B Brief - Order management and fulfillment, data communication, user account management, multi-fulfillment module

    • Business Analyst
      • Aug 2005 - Nov 2007

      Jewelry Manufacturing, Payroll) IT Working closely with various teams to define user requirements documenting user requirements into detailed functional descriptions designing system solutions and preparation of system test plan and test cases To identify automation opportunities in business process being the part of UAT team. Responsible for conducting user training for clients and regional engineers. Analysis, Interpretation and Fixing Business Critical Reference Data. Project - MB Diamond Brief - Diamond Inventory/Search platform - Entity management, User access roles, Entry and management of inventory (diamonds), Assortment mechanism, Intra-department issue/receipt, sales invoice, search results, stock reports Show less

    • Application Support Engineer
      • Apr 2004 - Jun 2005

      Maintaining smooth flow of banking applications Centrally i.e. nationwide.(Corporate Banking) Trouble shooting and resolution of Customer specific issues (incidences) worldwide. Taking care of the entire workflow for the application(including the server as well as client activities) To identify automation opportunities in business process being the part of UAT team. Prepare and execute plans for software testing and participation in DR testing. Responsible for conducting user training for clients and regional engineers. Show less

    • Technical Support Engineer
      • Feb 2003 - Mar 2004

      Websites & Setups) IT Trouble shooting and resolution of Customer specific issues Supporting setup and maintaining networking Maintaining Annual Maintenance contracts Dealing in Desktop and Branded PCs Responsible for conducting user training for clients Websites & Setups) IT Trouble shooting and resolution of Customer specific issues Supporting setup and maintaining networking Maintaining Annual Maintenance contracts Dealing in Desktop and Branded PCs Responsible for conducting user training for clients

    • Application Support Engineer
      • Apr 2001 - Dec 2002

      Managing the workflow of the live systems like UBS(used by HDFC Bank),Finware,Microbanker, etc. Testing and debugging the application before implementation by coordinating with different teams. Being part of the UAT process and the dummy implementation of the system. Implementing the application and supporting it after it went live. Taking care of the initial troubleshooting till the application stabilizes. Training of the operators as well as of users of the system. Show less

Education

  • Welingkar Institute of Management
    Masters in Marketing Management, Marketing Management, International Marketing
    2010 - 2013
  • DNIIT
    Computer Software Diploma, Systems Management, SDLC, Programming, Database
    1997 - 2000
  • University of Mumbai
    Bachelor of Science (B.Sc.), Physics, Instrumentation
    1994 - 1997

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