General Manager

• Jan 2023 - Present

Responsable del P&L del negocio reportando al Consejo de Administración. Definición, implementación de la estrategia ominicanal: retail, ecommerce, wholesale. Responsable del P&L del negocio reportando al Consejo de Administración. Definición, implementación de la estrategia ominicanal: retail, ecommerce, wholesale.

General Manager Folli Follie Iberia

• Jul 2011 - Nov 2021

Responsible for the P&L of the company in Spain & Portugal, reporting to the Group CEO. Defining and implementing the Omnichannel Strategy of the brands (Folli Follie & Links London) New markets negotiation and good level of dialogue in LatAm: México, Chile, Perú, Panamá & Colombia Negotiation and opening of store network: 50 own stores (street and El Corte Inglés), 2 outlets and more than 100 wholesalers. Defining and building the Retail & Wholesale Department. Customer Journey analysis and activation. Top of Mind performance from 40% to 70% Leading the digital transformation of the branch under a SaaS Cloud system. Enhancing the branch structure, building all the required departments to lever the performance: 130 people. Successful logistic and warehousing, outsourcing integration. Total Revenues: 15M€ (+300%). 20% EBITDA improvement. Due to an International Group crisis, I successfully faced a subsidiary downsizing. Show less

General Manager

• Oct 2007 - Jun 2011

Responsible for the P&L of the brand, reporting to the owners of the company. Defining and implementing the company e-commerce. Business transformation: from a 100% wholesale business into an Omnichannel business model. Opening the Retail channel : 15 street stores, 10 El Corte Inglés Shop in shop and 1 outlet. Wholesale channel professionalization: Salesforce training program development and Trade MK strategy. Successful logistic and warehousing outsourcing integration. New markets opening: EEUU, Russia, France, UK, Sweden, México, Netherlands, Portugal. 80 people team and execution of a Goal Management oriented system Sales growth 2009: 220%. Sales growth 2010: 150% Show less

Commercial & Marketing Director Iberia

• Sep 2004 - Sep 2007

Responsible for the P&L in Iberia reporting to the European Vice-President.Defining the Commercial and Marketing StrategyMass market accounts opening (Carrefour, Alcampo, El Corte Inglés, Hipercor).Search and negotiation of Portugal and Canary Island distributors. Wholesale Salesforce team recruitment: 150 wholesalers. Management of the commercial and marketing team: 12 employees.Net sales increase 300%. OI increase 50%.

Key Account Manager

• Dec 2003 - Sep 2004

Senior Licensing Manager

• Feb 2001 - Dec 2003

Developing Marketing Strategy to launch the merchandising products from series and films we produced and coproduced. Bringing in partners and negotiating product releases. More than 200 products launched to the market through the different distribution channels. Developing Marketing Strategy to launch the merchandising products from series and films we produced and coproduced. Bringing in partners and negotiating product releases. More than 200 products launched to the market through the different distribution channels.

Product Manager

• Jun 1998 - Feb 2001

Defining, selecting and purchasing of toy range for all the stores of the company.Moving the toys seasonal trend Christmas campaign: from 80/20 to 70/30. Revenues: 150M€. Sales growth = 26%. Gross Margin growth = 28%

Floor Manager

• Jul 1997 - May 1998

In charge of the hypermarket commercial and human resources strategy for Toys, Camping, Sports…Revenues: 600.000 Euros.