Experience

BERA

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Marketing

  • Sep 2022 - Present

  Manage a world-class marketing organization that empowers more than 4,000 brands to make smarter, more intelligent decisions by understanding essential brand health indicators, strategies to grow share of wallet, and ways to connect brand value to financial outcomes. Responsible for building the BERA brand, driving awareness across channels, and nurturing buyers to purchase our products during the consideration and decision stages. Big focus on delivering value realization across the buyer's journey to shorten the sales cycle and time to value to reduce churn, encourage expansion and upsell. Focus on optimizing digital and paid with an emphasis on reducing CPL and CAC to drive further growth efficiencies. Work closely with sales, product, and customer success on developing content and nurture programs, focusing on user activation and reducing time to value.

• SVP, Product Marketing

  • Jan 2022 - Sep 2022

  Responsible for building the company's product marketing function and go-to-market strategy in support of a new SaaS offering. Worked closely with executive leadership, board, and investors to pivot existing strategy, define a buyer's journey, and adjust pricing, packaging, and positioning to support the shift in business strategy.Worked cross-functionally with executive leadership, product, customer success, and sales to develop new messaging, content, sales and enablement materials, and a marketing plan that evolved the business from sales-led to becoming a marketing- and product-led business.



Pushpay

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Head Of Product Marketing (Interim)

  • Apr 2021 - Dec 2021

  Led product marketing, competitive, partner and integration teams. Worked closely with executive team, marketing and product to operationalize product marketing at Pushpay. Worked closely with cross-functional leaderships team to implement a new product brand, messaging, website and go-to market strategy. Formalized product launch process, and executed a quarterly Signature launch to customers and market. Worked closely with cross-functional stakeholders on pricing analysis, packing for new offerings, internal sales and customer enablement, product briefings, and more.



Ally.io, a Microsoft Company

• United States
• Software Development
• 1 - 100 Employee

• Director of Product Marketing

  • Jan 2020 - Apr 2021

  Built and developed a successful product marketing function that supported rapid development and weekly feature releases. Contributed to 4x growth quarter over quarter by partnering with sales and marketing to drive new business acquisition, product, and customer success to deliver ongoing customer value, pricing, sales enablement, and competitive analysis.

• Marketing Director

  • May 2019 - Dec 2019

  I started as one of the first few employees and had the opportunity to build the foundation of marketing systems, campaigns, and processes. Successfully managed a quota of self-serve accounts quarter over quarter, owned brand, paid advertising, and SEM globally, all while supporting sales pipeline and consistently meeting PQL quota for SME, MM, and ENT. In addition, I continuously launched new programs and initiatives, published thought leadership content, oversaw messaging and worked closely with sales to develop personas and sales training.



REACTIVATE

• United States
• Business Consulting and Services

• Product Marketing Consultant

  • Aug 2017 - May 2019

  I had the pleasure of working with some fantastic clients in a variety of industries and capacities. While consulting, I built out several brand messaging guides, wrote content across channels, launched several websites, implemented a CRM system, and did many technical writing and documentation projects. Additionally, I managed SEM and paid advertising that drove thousands of leads annually for high-performing campaigns. I had the pleasure of working with some fantastic clients in a variety of industries and capacities. While consulting, I built out several brand messaging guides, wrote content across channels, launched several websites, implemented a CRM system, and did many technical writing and documentation projects. Additionally, I managed SEM and paid advertising that drove thousands of leads annually for high-performing campaigns.



Skillsoft

• United States
• E-Learning Providers
• 700 & Above Employee

• Senior Product Marketing Manager - Compliance Solutions

  • May 2015 - Jul 2017

  Developed and led global team of marketers to support rapid growth of new product adoption. Managed two learning management platforms and 400+ video courses in 26+ languages. Supported new product and feature releases, channel partnerships and expansion of existing products into the APAC market. Contributed to 35% annual sales growth through new product adoption. Optimized existing lead generation programs and initiated new marketing strategy that resulted in a 112% lift in SQL, 51% increase in pipeline value, 158% increase in forecast opportunities. Grew marketing-led sales contribution from $4M to $7.5M in sales pipeline and close won opportunities.

• Product Marketing Manager - Compliance Solutions

  • Apr 2014 - May 2015

  Responsible for building and scaling product marketing to support extensive portfolio of B2B SaaS products across the US and EMEA. Core focus on building and driving new customer adoption strategy and cross-sell/up-sell motion across other Skillsoft lines of business. Ownership of marketing budget and global demand generation for SMB, Mid-market and Enterprise sales. Accountable for driving $4M in net new pipeline and closed won opportunities.



Trustaff

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Marketing Manager

  • Aug 2012 - Jan 2014

  Developed, managed and executed marketing and advertising initiatives to drive brand awareness and demand generation post Medical Connection acquisition. Led all system migrations for business operations acquired by trustaff post-purchase. Remained on-staff temporarily as project manager to support transition of all marketing, operations and system processes. Corporate trainer responsible for on-boarding, professional training, coaching and support for all new sales and support staff. Developed, managed and executed marketing and advertising initiatives to drive brand awareness and demand generation post Medical Connection acquisition. Led all system migrations for business operations acquired by trustaff post-purchase. Remained on-staff temporarily as project manager to support transition of all marketing, operations and system processes. Corporate trainer responsible for on-boarding, professional training, coaching and support for all new sales and support staff.



Medical Connections, Inc.

• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Director

  • Jan 2009 - Aug 2012

  Developed, executed and managed the marketing strategy, budget, and quarterly performance. Responsible for organic revenue growth, and achieving aggressive sales targets. Managed all areas of advertising, events, lead generation, corporate branding, and public relations. Led team of marketers, and achieved $9 million in marketing sourced sales opportunities annually. Responsible for board meetings, reporting and delivering the departments’ highest performance metrics, exceeding 428% return on initial investment. Led corporate training to support sales and business development enablement.

• Marketing Manager

  • Jan 2007 - Dec 2009

  Executed marketing strategy, managed department budget and personnel, and was responsible for growing market share. Worked closely with CFO and Controller to develop budgets, track costs and provide financial reporting against advertising spends.Consistently exceeded marketing proforma over 73%. Managed corporate website, CMS integration, content development PR, events, and all online digital channels. Delivered over 25,000 MQL’s annually, contributing to over $7 million dollars in marketing sourced revenue.Developed corporate training program, and oversaw all on-boarding, professional training, coaching and support for all new sales and support staff.

• Marketing Coordinator

  • Jul 2005 - Dec 2006

  Developed and executed yearly marketing plan approved by manager and business executives. Worked with IR team to develop business plan and communication strategy to investors.Performed continual competitive analysis, communicating market variants that had business impact. Worked closely with the creative team on the development and implementation of all corporate marketing initiatives.