Experience

The Variable

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Financial Officer

  • Apr 2022 - Present

• Director of Business Development and Operations

  • Mar 2018 - Apr 2022

  My leadership and innovation across business development, operations, HR and finance were a major driving force in the rapid growth and success of our agency over these four years – doubling agency revenue over this time while also more than doubling profitability, allowing us to invest in incredible talent, big ideas, and build a better, more sustainable agency model that delivers disproportionate value for our client partners.

• Associate Director, Business Development

  • Aug 2016 - Mar 2018

  I was given the opportunity to establish our business development function from its inception and roll it out in a way that focused on smart, strategic growth (not revenue for the sake of revenue). Our team targeted, pitched, and landed new global and national clients, including P&G, Nestle, Frigidaire, Electrolux, Char-Broil, Oklahoma Joe’s, BASF and more. I designed and delivered more pitches than I can count – from brand and digital strategies to integrated advertising solutions to… Show more I was given the opportunity to establish our business development function from its inception and roll it out in a way that focused on smart, strategic growth (not revenue for the sake of revenue). Our team targeted, pitched, and landed new global and national clients, including P&G, Nestle, Frigidaire, Electrolux, Char-Broil, Oklahoma Joe’s, BASF and more. I designed and delivered more pitches than I can count – from brand and digital strategies to integrated advertising solutions to innovation consulting engagements – and brought in many multi-million-dollar partnerships.

• Account Supervisor

  • Jul 2013 - Aug 2016



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Member

  • May 2023 - Present



Fairly

• United States
• Software Development

• Co-Founder

  • Apr 2020 - Present

  I've developed a first-of-its-kind, industry-changing approach that’s grounded in the experience of driving rapid growth for agencies. Most recently helping agency partners more than double agency revenue — accelerating past eight-figure goals — while also more than doubling profitability. I'm passionate about helping agencies across our industry achieve that same success using Fairly's proven model. And with my optimistic sights set on reversing the industry’s trend towards… Show more I've developed a first-of-its-kind, industry-changing approach that’s grounded in the experience of driving rapid growth for agencies. Most recently helping agency partners more than double agency revenue — accelerating past eight-figure goals — while also more than doubling profitability. I'm passionate about helping agencies across our industry achieve that same success using Fairly's proven model. And with my optimistic sights set on reversing the industry’s trend towards commoditization, I want to help agency leaders learn how to increase their bottom line and deliver even greater value to their client partners. Fairly is a pricing, forecasting and resource management solution that helps agencies generate higher revenues and achieve greater profit margins for their ideas, without using timesheets! Fairly is made for agency leaders by agency leaders. A tested and proven model, Fairly is revolutionizing how advertising agencies operationalize their businesses and go to market by using a progressive approach to value-based pricing. When agencies get paid for value, not for time, everybody wins. Better margins. No more timesheets. Show less I've developed a first-of-its-kind, industry-changing approach that’s grounded in the experience of driving rapid growth for agencies. Most recently helping agency partners more than double agency revenue — accelerating past eight-figure goals — while also more than doubling profitability. I'm passionate about helping agencies across our industry achieve that same success using Fairly's proven model. And with my optimistic sights set on reversing the industry’s trend towards… Show more I've developed a first-of-its-kind, industry-changing approach that’s grounded in the experience of driving rapid growth for agencies. Most recently helping agency partners more than double agency revenue — accelerating past eight-figure goals — while also more than doubling profitability. I'm passionate about helping agencies across our industry achieve that same success using Fairly's proven model. And with my optimistic sights set on reversing the industry’s trend towards commoditization, I want to help agency leaders learn how to increase their bottom line and deliver even greater value to their client partners. Fairly is a pricing, forecasting and resource management solution that helps agencies generate higher revenues and achieve greater profit margins for their ideas, without using timesheets! Fairly is made for agency leaders by agency leaders. A tested and proven model, Fairly is revolutionizing how advertising agencies operationalize their businesses and go to market by using a progressive approach to value-based pricing. When agencies get paid for value, not for time, everybody wins. Better margins. No more timesheets. Show less



Factory Design Labs

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jul 2011 - Aug 2012



MullenLowe U.S.

• Advertising Services
• 500 - 600 Employee

• Assistant Account Executive

  • Apr 2010 - Jun 2011



Wake Forest University

• United States
• Higher Education
• 700 & Above Employee

• Operations and Event Management

  • 2005 - 2009