Director of Marketing & Communications

• May 2022 - Present

Marketing & Communications Manager

• Jul 2021 - Mar 2022

- Designed and executed the overall marketing and communications strategy for the largest private nonprofit provider of adult mental health services in Santa Clara County. - Led collaborative work within the organization to meet organizational objectives through integrated digital and print marketing efforts. - Refreshed brand through print materials and digital channels, increasing engagement of target audiences through email marketing, direct mail, and social media. Supervised full-time social media specialist and contracted vendors. - Developed consumer content, composed blog posts, copywrote and edited communications, and capitalized on digital and print media. - Tracked and translated performance through detailed analytics. - Provided support, direction, and guidance on brand messaging and tools to communicate specific departmental needs. - Implemented new digital tools to streamline processes, build efficiency, and track KPI’s. - Supported and built out internal communications related to Diversity, Equity, and Inclusion (DEI) efforts, staff wellness and professional development trainings. - Crafted and communicated Momentum's story through video to boost fundraising efforts, engaging new and existing donors. - Brought on and worked with external vendors to launch meomentuforhealth.org redesign and PR efforts.

Senior Marketing Manager

• Jun 2020 - Jun 2021

• Designed and executed multi-channel marketing strategy for the region’s leading convener within areas of basic needs, employment and career opportunities, and financial stability. • Managed the overall marketing project schedule, providing high quality account management to internal and external clients driving brand awareness and reputation through print, digital and social media. • Developed consumer content, composed blog posts, copywrote and edited communications, and capitalized on traditional and digital media.• Managed annual fundraising campaign, securing over $250K in yearly donations; crafted compelling stories to build brand equity, curated client testimonials, and engaged user-base.• Cultivated and sustained collaborative relationships; facilitated cross-functional partnerships, liaised with event staff, and managed team of four full-time staff along with contracted vendors.• Developed DEI goals as part of the organization's DEI Council and provided feedback on all marketing and communications using a DEI lens.

Marketing Manager

• May 2017 - Jun 2020

Marketing and Communications Manager

• Mar 2015 - Apr 2017

- Coordinated messaging for youth empowerment program; aligned content across campaigns, website, quarterly newsletters, print materials, press releases, donor mailings, annual reports, and social media platforms. - Led re-branding efforts; developed, tested, and launched revamped website to reach previously untapped audiences, incorporating storytelling and user-generated content to invigorate brand. - Established rapport and trust amongst partners; managed relationships with external communications vendors including graphic and web designers, printers, videographers, and photographers.

Place Based Enroller

• Oct 2014 - Feb 2015

- Successfully grew Kaiser Permanente membership, assisting English- and Spanish-speaking individuals and families with healthcare plan options and enrollment. - Engaged customers in weekly presentations and one-on-one appointments for individuals and families and established rapport and trust amongst customers. - Successfully grew Kaiser Permanente membership, assisting English- and Spanish-speaking individuals and families with healthcare plan options and enrollment. - Engaged customers in weekly presentations and one-on-one appointments for individuals and families and established rapport and trust amongst customers.

Project Manager

• Jan 2013 - Sep 2014

- Built relationships with and consensus among community partners to bolster interest in using hip hop as a therapeutic practice; collaborated with schools and nonprofit partners to serve hundreds of Bay Area youth. - Strategized outreach campaigns; identified target audiences, produced social media and website content, authored print materials, compiled press kits, and copyedited publications to increase visibility and reach. - Solicited, secured, and stewarded grants; projected needs, wrote narratives, amassed requisite documentation, collected data, and drafted reports. - Propelled organizational growth and co-organized biannual Youth Showcases for 350 attendees.

Social Media Specialist

• Jan 2012 - Jan 2013

- Leveraged social media to accelerate engagement of nonprofit community including grant seekers, award recipients, funders, and other parties interested in using technology to address social issues. - Generated written and visual content for WordPress blog, Twitter, and website. Tracked analytics on social media platforms and website to identify and inform communications plan. - Leveraged social media to accelerate engagement of nonprofit community including grant seekers, award recipients, funders, and other parties interested in using technology to address social issues. - Generated written and visual content for WordPress blog, Twitter, and website. Tracked analytics on social media platforms and website to identify and inform communications plan.

Social Media & Communications Consultant

• Oct 2010 - Jan 2013

- Utilized audience-centric marketing approach to expand usage and increase effectiveness of social media campaigns for a community space serving 20,000+ families annually. - Grew organizational awareness and visibility through restructuring of website; pioneered new audience and content strategies to ignite passion for brand. - Utilized audience-centric marketing approach to expand usage and increase effectiveness of social media campaigns for a community space serving 20,000+ families annually. - Grew organizational awareness and visibility through restructuring of website; pioneered new audience and content strategies to ignite passion for brand.

Admin./Grants Coordinator

• Mar 2008 - Aug 2010

- Built relationships and consensus among staff, community partners and funders to maintain city, state, and federal funding for the Beyond Ground Zero Network (BGZ) and the Community Development Project of the Urban Justice Center. - Created and streamlined administrative system, produced quarterly reports, maintained databases, reviewed budgets, and documented outcomes. - Built relationships and consensus among staff, community partners and funders to maintain city, state, and federal funding for the Beyond Ground Zero Network (BGZ) and the Community Development Project of the Urban Justice Center. - Created and streamlined administrative system, produced quarterly reports, maintained databases, reviewed budgets, and documented outcomes.