Lauren Fishbane

Retail Strategy Lead, Consulting at January Digital
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us****@****om
(386) 825-5501
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Credentials

  • Sprinklr Advanced Administrator
    Sprinklr
    Aug, 2016
    - Nov, 2024
  • Customer Analytics
    Coursera Course Certificates
    May, 2016
    - Nov, 2024

Experience

  • January Digital
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Retail Strategy Lead, Consulting
      • 2021 - Present

      THE DIGITAL LEADERSHIP COMPANY™ We solve business challenges through strategic consulting, media excellence and analytics leadership. THE DIGITAL LEADERSHIP COMPANY™ We solve business challenges through strategic consulting, media excellence and analytics leadership.

  • Royal Caribbean International
    • United States
    • Leisure, Travel & Tourism
    • 700 & Above Employee
    • Head of Retail
      • 2017 - 2020

      Head of Retail for the Royal Caribbean International brand. ➜ Oversee the Travel Retail business onboard 26 ships located across the Caribbean and North America, China, Australia, and Europe. ➜ Responsible for Sales, Operations, Marketing, Analytics, Product Development, Merchandising, Design, and Technology. ➜ Diverse merchandise categories include Luxury Brands, Jewelry & Watches, Beauty, Liquor, Handbags, Accessories, Apparel, Food, Sundries, Toys, and Souvenirs. ➜ Lead retail business data and analytics transformation, including PowerBI dashboards. ➜ Drive sales and marketing initiatives focused on improving customer and brand experience. ➜ Manage highly complex project scopes from strategy to execution, often with tight turnarounds. Projects include: Royal Gifts E-Commerce Website Launch, Private Island Destination Royal Shops, RFP Process, New Retail Concessionaire Onboarding, “first at sea” Automated Retail Stores, Newbuild and Revitalized Ship’s Retail Shopping Areas, Environmental Initiatives, Private Label Lifestyle Product Development, Retail Business & Customer Analytics Transformation. Show less

  • Perry Ellis International
    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Senior Manager of Digital Strategy
      • 2016 - 2017

      Strategic lead in digital marketing for 6 direct-to-consumer brands and 6 wholesale brands.➜ Partnered with agencies and internal teams across paid and organic channels to maximize ROI and optimize the brand experience through acquisition, conversion, and retention. ➜ Strategies and tactics included SEM, SEO, Social, Email, CRM, Affiliates / Referral, Display, Programmatic, Retargeting, Influencer, Events, Automation / AI, Inbound, Lead Generation, UGC, Video, Content Production, Direct Mail, Blogs, Contests, Website Design.➜ Drove analytics initiatives such as marketing attribution modeling, media budget optimization, omni-channel campaign alignment, customer lifetime value focus, and customer segmentation.➜ Built and oversaw a newly created social media hub across 12 brands, focusing on growth initiatives within paid, content, influencer, and partnerships.➜ Led onboarding and integration of new marketing and commerce technologies to enhance customer and employee experience (e.g. Sprinklr, Curalate) Show less

    • Manager of Strategic Initiatives
      • 2014 - 2016

      Reported to the COO, focused on driving strategic initiatives within digital marketing, social media, and e-commerce customer experience.➜ Created transformation strategies for Digital Marketing that were ultimately implemented.➜ Identified and recommended digital value creation activities for DTC brands.➜ Monitored market trends for emerging technologies to adopt and implement.

  • Burlington Stores, Inc.
    • United States
    • Retail
    • 700 & Above Employee
    • MBA Intern, Strategy
      • 2013 - 2013

      Selected to be part of the Strategy team reporting into the CMO. ➜ First MBA intern at Burlington; helped to develop the program for future MBA students. ➜ Evaluated business development opportunities to drive incremental revenue. ➜ Oversaw the undergraduate internship project focused on increasing engagement across social media channels. Selected to be part of the Strategy team reporting into the CMO. ➜ First MBA intern at Burlington; helped to develop the program for future MBA students. ➜ Evaluated business development opportunities to drive incremental revenue. ➜ Oversaw the undergraduate internship project focused on increasing engagement across social media channels.

  • Macy's
    • United States
    • Retail
    • 700 & Above Employee
    • Associate Merchandise Planner
      • 2010 - 2012

      ➜ Created and allocated optimal merchandise assortments for the boy’s apparel business in partnership with internal teams (buying, allocation, field teams) and external vendor partners. ➜ Orchestrated multiple incremental revenue opportunities through data analysis, customer insights, and collaboration with field teams. ➜ Created and allocated optimal merchandise assortments for the boy’s apparel business in partnership with internal teams (buying, allocation, field teams) and external vendor partners. ➜ Orchestrated multiple incremental revenue opportunities through data analysis, customer insights, and collaboration with field teams.

  • Ross Stores, Inc.
    • United States
    • Retail
    • 700 & Above Employee
    • Associate Merchandise Control Analyst
      • 2008 - 2010

      ➜ Developed, forecasted, and monitored financial plans for the shoe business.➜ Introduced training program for location analysts to be better prepared for promotional opportunities.

    • Location Planning Analyst II
      • 2007 - 2008

      ➜ Created financial plans and executed flow strategies for over 900 stores.➜ Selected as one of four analysts to launch the Ross Micro-Merchandising pilot, a new platform that allowed inventory planning at the store level.

    • Regional Analyst
      • 2006 - 2007

      ➜ Built and managed regional financial plans for handbags and fashion accessories businesses by incorporating historical performance and assessing customer trends.➜ Improved efficiency of reviewing businesses by developing automated spreadsheets that enhanced analysis for roll-ups and company-wide initiatives.

Education

  • University of Pennsylvania - The Wharton School
    Master of Business Administration (MBA), Strategic Management
  • Tulane University - A.B. Freeman School of Business
    Bachelor of Science in Management (BSM), Marketing, Psychology
  • Choate Rosemary Hall

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