Jasmine Gaal

Global Brand/Product Designer at BOAT ROCKER MEDIA
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US

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Experience

    • Canada
    • Entertainment Providers
    • 100 - 200 Employee
    • Global Brand/Product Designer
      • Nov 2019 - Present

      New York, New York Working at Boat Rocker Studio’s Kid’s & Family division apart of the Brands team, I helped launch the consumer product line for their Disney show, Dino Ranch. I oversee over 3,000 product submissions a year from our 40 licensees. Highlights: • Developed packaging guidelines for our numerous pre-school brands, to ensure a consistent look across all our licensee retail executions. • Working to develop trade show booths, marketing materials, product designs for Boat… Show more Working at Boat Rocker Studio’s Kid’s & Family division apart of the Brands team, I helped launch the consumer product line for their Disney show, Dino Ranch. I oversee over 3,000 product submissions a year from our 40 licensees. Highlights: • Developed packaging guidelines for our numerous pre-school brands, to ensure a consistent look across all our licensee retail executions. • Working to develop trade show booths, marketing materials, product designs for Boat Rocker’s extensive catalog of shows. • Working with licensees in order to produce the best possible products for our brands. Show less

    • Canada
    • Consumer Goods
    • 700 & Above Employee
    • Designer
      • May 2018 - Nov 2019

      Worked at Spin Master’s Games division to create fresh eye-catching game packaging for their vast catalog of proprietary brands and licenses; including Disney, Nickelodeon, and MGA. Highlights: • Lead graphic designer for the company's line of Frozen 2 game packaging. • Working on tight deadlines to ensure hundreds of SKUs get licensor approval and make it to market. • Art direction of external illustrators to produce custom graphics for game packaging.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Global Brand Designer
      • Mar 2017 - May 2018

      675 Avenue of the Americas, New York, 10010 Working on the Thomas & Friends Team to develop style guides for licensees, create online and print ads, design logos for brand campaigns and theme parks, and fulfill global trade show needs. Highlights *Together with the Global Brand Team created the Thomas & Friends 2018 “All Aboard To Discovery” Marketing Communications Guide. This included designing a campaign logo in 15 different languages, creating ad formats for the campaign, and retail execution examples. •Under the Art… Show more Working on the Thomas & Friends Team to develop style guides for licensees, create online and print ads, design logos for brand campaigns and theme parks, and fulfill global trade show needs. Highlights *Together with the Global Brand Team created the Thomas & Friends 2018 “All Aboard To Discovery” Marketing Communications Guide. This included designing a campaign logo in 15 different languages, creating ad formats for the campaign, and retail execution examples. •Under the Art Director’s supervision created graphics for Mattel’s Thomas & Friends trade show booths around the world; such as New York Toy Fair and Brand Licensing Europe. Show less

    • United States
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Graphic/Package Designer
      • Nov 2014 - Mar 2017

      1385 Broadway 8th Floor New York, NY 10018 Worked on developing packaging from concept to store launch for Jacmel’s extensive catalog of licenses and luxury brands. Collaborated with key members of the sales, marketing, and licensing teams to create packaging and point of sale displays adhering to our licenses’ branding requirements. Clients: Disney, Marvel, DC Comics, Nickelodeon, Michael Aram, Stephen Dweck, Wal-Mart, Kohl’s, QVC Highlights: • Spearheaded entire Wal-Mart 2015 Holiday season Stainless Steel keepsake… Show more Worked on developing packaging from concept to store launch for Jacmel’s extensive catalog of licenses and luxury brands. Collaborated with key members of the sales, marketing, and licensing teams to create packaging and point of sale displays adhering to our licenses’ branding requirements. Clients: Disney, Marvel, DC Comics, Nickelodeon, Michael Aram, Stephen Dweck, Wal-Mart, Kohl’s, QVC Highlights: • Spearheaded entire Wal-Mart 2015 Holiday season Stainless Steel keepsake tins; encompassing 15 designs between 8 licenses worth over a million dollars. • Created unique designs for a new line of DC Comics Girls carded program for a nation wide launch Show less

    • United States
    • Design
    • 1 - 100 Employee
    • Graphic/Package Designer
      • Aug 2013 - May 2014

      131 West 33rd Street New York, New York 10001 Worked at the Gammon Ragonesi Associates design agency where I focused on concept design, package design, and illustration work for clientele predominantly in the food industry. Clients: Néstle, Diamond Foods, Dreyers, Haagen-Dazs, Nonni’s, Ghiradelli, Premier Nutrition, Skinny Cow Highlights: • Part of the team that successfully designed packaging for Néstle’s new Peel-a-Pop ice cream from concept, branding, and nation wide launch

    • Higher Education
    • 100 - 200 Employee
    • Assistant in the Honors Program
      • Sep 2011 - May 2014

      CW Post Campus Brookville, New York 11548 Responsible for answering the phones and providing assistance to students and professors. I was also responsible for maintaining the honor’s computer lab and helping students with the computers.

    • United States
    • Design
    • 1 - 100 Employee
    • On-Site Artist for Art Director’s Club Event
      • Oct 2013 - Oct 2013

      106 West 29th Street New York, New York 10001 Participated as an On-site artist/Presenter during the Art Director’s Club Tomorrow Awards, an event hosted by the Art Directors Club and the Art Production Club. As a presenter I created live paintings on a Wacom tablet and interacted with the audience, teaching them about my painting technique.

    • Speaker at the Annual Northeastern Regional Honors Council
      • Apr 2012 - Apr 2012

      Baltimore Sent to Baltimore as the representative for LIU Post to lead a presentation during the regional honors council that addressed digital painting using a Wacom tablet and Photoshop.

Education

  • Long Island University, C.W. Post Campus
    Bachelor of Fine Arts (B.F.A.), Graphic Design
    2010 - 2014

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