Experience

WATATAWA (Walk the Talk, Talk the Walk)

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder & Chairman

  • Mar 2010 - Present

  Responsible for the international growth and strategic evolution of WATATAWA, a world class stakeholder engagement consulting firm based in Asia.

• Founder & CEO

  • Mar 2009 - Feb 2015

  WATATAWA creates and implements strategies that establish authentic, constructive engagement with key stakeholders. Our people have advised some of the world's leading companies, several Asian heads of state, CEOs, ministers, executives and officials in the public and private sectors on a diverse range of complex and challenging communications assignments. We bring hands-on expertise coupled with an objectivity born of decades working at the highest levels of business, journalism and consulting. http://www.watatawa.asia Show less



WE Communications

• London, United Kingdom

• Director, International

  • Apr 2017 - Present



Adaptive Relevance

• London, United Kingdom

• Director

  • May 2017 - Present

  Board-level consulting to select private clients Board-level consulting to select private clients



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Vice Chairman

  • Dec 2007 - Dec 2008

  Responsible for acquisition strategy and coordinating a network of independent affiliates. Member of the Worldwide Board.

• President & CEO, Asia Pacific

  • Aug 1999 - Dec 2007

  Full strategic and P&L responsibility for 16 markets in Asia and 500+ employees. Developed and implemented regional vision and strategy and led a decade of financial growth in parallel with evidence-based enhancement of corporate reputation. Took the reins of a loss-making regional network and transformed it into a sustainable profitable growth business and in the process was decorated with consecutive regional industry awards. In addition to achieving organic growth, engineered and implemented the full acquisition of India’s #1 public relations network. Member of the Worldwide Executive Board throughout my tenure. Show less



Merit Communications

• Seoul, Korea

• Founder & CEO

  • Jan 1989 - Aug 1999

  Founded Korea’s first independent international public relations firm. Grew the business to become the clear market leader in both size and reputation eventually leading to the company’s acquisition in 1999. Under my leadership, the company implemented numerous globally significant assignments including its work with the Korean Government in response to the 1997 Asian Financial Crisis and its integral role in the successful bidding campaign to host the 2002 Korea-Japan FIFA World Cup. Founded Korea’s first independent international public relations firm. Grew the business to become the clear market leader in both size and reputation eventually leading to the company’s acquisition in 1999. Under my leadership, the company implemented numerous globally significant assignments including its work with the Korean Government in response to the 1997 Asian Financial Crisis and its integral role in the successful bidding campaign to host the 2002 Korea-Japan FIFA World Cup.



Burson-Marsteller

• Seoul, Korea

• Global Client Leader, 1988 Seoul Olympic Games

  • Feb 1986 - Dec 1989

  Assigned to Seoul Korea to lead the 3-year assignment to head-up the company’s global assignment with the Seoul Olympic Organizing Committee reporting directly to the Committee President. Developed and implemented a communications program with activity in 100+ countries, orchestrated and coordinated from the Seoul Olympic headquarters. In addition to working with the Organizing Committee, the assignment also involved high-level work with the Korean Government on highly complex and sensitive issues such as potential boycotts and international security; with the IOC on international media relations; and on diverse issues with the International Federations, Olympic sponsors, broadcasters and print media from around the world. Show less



Burson-Marsteller

• Client Service Director

  • Mar 1982 - Jan 1985

  Responsible for a portfolio of UK and multinational clients including Spain’s SEAT Auto, Saudi Arabia’s SABIC, Phillips Electronics, and Trusthouse Forte plc.

• Client Service Manager

  • Jan 1981 - Feb 1982

  Responsible for a portfolio of Middle East-based and multinational clients including Gulf Airways, American Express, McDonnell Douglas and British Airways.