Experience

Leukaemia Foundation

• Australia
• Non-profit Organizations
• 100 - 200 Employee

• Head of Digital Health Marketing

  • Dec 2020 - Present

• Lead Communication Strategist

  • Dec 2018 - Dec 2020

  I provide strategic communication solutions for two of our key stakeholder groups - People Living with Blood Cancer and Blood Cancer Partnerships.



Montrose Therapy & Respite Services

• Australia
• Individual and Family Services
• 1 - 100 Employee

• General Manager Marketing

  • Apr 2012 - May 2018

  Provided strategic marketing, communication and brand direction for Montrose to create a powerful and engaging customer experience. Through a detailed understanding of customer behaviour and analytics, I transformed the way we communicated with customers and re-shaped the original brand to meet the challenges of a changing sector. This was driven across multiple channels (including mainstream, digital and direct) and the many customer touch points. Provided strategic marketing, communication and brand direction for Montrose to create a powerful and engaging customer experience. Through a detailed understanding of customer behaviour and analytics, I transformed the way we communicated with customers and re-shaped the original brand to meet the challenges of a changing sector. This was driven across multiple channels (including mainstream, digital and direct) and the many customer touch points.



PresCare

• Australia
• Nursing Homes and Residential Care Facilities
• 100 - 200 Employee

• Fundraising Manager

  • Sep 2011 - Apr 2012

  Developed a strategic fundraising plan that reflected their long term vision and revenue goals. Developed a strategic fundraising plan that reflected their long term vision and revenue goals.



AEIOU Foundation

• Fundraising Manager

  • Jan 2009 - Aug 2011

  Successfully re-branded the organisation and led the strategic growth of fundraising, events, marketing and communications across multiple channels including mainstream, digital and direct. Successfully re-branded the organisation and led the strategic growth of fundraising, events, marketing and communications across multiple channels including mainstream, digital and direct.



Act for Kids

• Australia
• Individual and Family Services
• 100 - 200 Employee

• Executive Manager Marketing & Communication (commenced as Lotteries Manager)

  • Jan 2006 - Jan 2009

  Following on from my success in managing lotteries for MS Queensland, the team at ACT for Kids approached me to help secure long-term revenue for the organisation. I developed and launched the Platinum Class Lottery, and with its success, my role was expanded to include all marketing, communications and fundraising activities across Queensland. Following on from my success in managing lotteries for MS Queensland, the team at ACT for Kids approached me to help secure long-term revenue for the organisation. I developed and launched the Platinum Class Lottery, and with its success, my role was expanded to include all marketing, communications and fundraising activities across Queensland.



Multiple Sclerosis Society of Queensland

• Lotteries Manager

  • Nov 1997 - Dec 2005

  I took the opportunity to lead the growth phase of a successful national lottery program and support the expansion of online fundraising and events. I took the opportunity to lead the growth phase of a successful national lottery program and support the expansion of online fundraising and events.



yourtown

• Australia
• Individual and Family Services
• 300 - 400 Employee

• Business Analyst - BoysTown Lottery

  • Feb 1995 - Nov 1997

  Through analysis, segmentation and getting to know the profile of our customers I helped improve the customer experience for BoysTown lottery customers. Through analysis, segmentation and getting to know the profile of our customers I helped improve the customer experience for BoysTown lottery customers.