Experience

Folio Fine Wine Partners

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Brand Director

  • Aug 2022 - Present

  Napa, California, United States Leading marketing for luxury wine portfolio, including the Michael Mondavi Family Estate in Napa and acclaimed family-owned wineries across Europe and the New World.



Freelance

• Marketing Consultant

  • Jan 2021 - Jun 2022

  San Francisco Bay Area Provided strategic marketing & communications for wine companies. - Planned and executed launch of Reserve tier for nationally distributed wine company, meeting year one revenue goals. - Planned and executed content development, including photo/video shoots and copywriting/editing for launches and seasonal programs such as Women’s History Month. - Led PR and marketing projects with internal teams and agency partners (PR, Digital, Creative.) - Advised on marketing team structure and… Show more Provided strategic marketing & communications for wine companies. - Planned and executed launch of Reserve tier for nationally distributed wine company, meeting year one revenue goals. - Planned and executed content development, including photo/video shoots and copywriting/editing for launches and seasonal programs such as Women’s History Month. - Led PR and marketing projects with internal teams and agency partners (PR, Digital, Creative.) - Advised on marketing team structure and interviewed candidates for key marketing roles. Show less



Le Grand Courtâge

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Vice President, Marketing & Business Development

  • Apr 2015 - Sep 2020

  San Francisco Bay Area Led marketing initiatives, brand planning and partnerships for sparkling wine and rosé company. Managed partnerships with PR & digital agencies, key media, national account broker, non-profits, and women's workspaces/communities. Tracked sales and inventory data and measured effectiveness of marketing programs. - Planned and executed national launch of Très Chic, a new ultra-premium still rosé. - Partnered with sales team to grow case sales 15x via wholesale & DTC channels. - Drove… Show more Led marketing initiatives, brand planning and partnerships for sparkling wine and rosé company. Managed partnerships with PR & digital agencies, key media, national account broker, non-profits, and women's workspaces/communities. Tracked sales and inventory data and measured effectiveness of marketing programs. - Planned and executed national launch of Très Chic, a new ultra-premium still rosé. - Partnered with sales team to grow case sales 15x via wholesale & DTC channels. - Drove 100% growth in social media followers (@legrandcourtage and @treschicrose) and oversaw email and digital ad campaigns. - Managed online content and sales via re-launched website, wine.com and SevenFifty. - Planned and launched brand ambassador program with diverse influencers in key metros. - Executed activations at key industry and consumer events including Rosé Day LA, Diner en Blanc, and Food & Wine events in Aspen, Pebble Beach and Los Angeles. - Managed Marketing Manager and Sales & Marketing Coordinator.

• Brand Director

  • Aug 2013 - Mar 2015

  San Francisco Bay Area Marketing, sales & business development for new French sparkling Brut and Brut Rosé. - Secured placements and managed key accounts like Cost Plus World Market, California Pizza Kitchen and wine.com. - Managed pricing, promotions, demo calendar and business reviews with key accounts. - Partnered with distributors for market work, seasonal programs and POS development. - Developed brand collateral and presentations for distributor, trade and media audiences.



Wine Tidings

• Founder & Principal

  • Jan 2010 - Mar 2013

  Corte Madera, CA Launched online wine gift company to provide outstanding boutique wines, beautiful packaging, and personalized service to corporations and individuals. Built portfolio, brand identity and website, planned and executed digital and traditional marketing campaigns across social media, email, advertising and events. Sold to diverse corporate client base including financial, legal and technology firms in the Bay Area and beyond.



Folio Fine Wine Partners

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager & Partner

  • Mar 2006 - Jun 2009

  Napa, CA Produced and managed annual marketing plans and supplier business reviews for wines from Spain, California, New Zealand and Austria. Oversaw P&L, marketing/sales budgets and all aspects of the marketing mix. Partnered with sales team to plan promotions and supplier visits. - Launched ten new wine brands from Spain and New Zealand. - Led sales team educational trip to Spain and Austria and planned distributor incentive trips to Europe and NZ. - Collaborated with Wines from Spain… Show more Produced and managed annual marketing plans and supplier business reviews for wines from Spain, California, New Zealand and Austria. Oversaw P&L, marketing/sales budgets and all aspects of the marketing mix. Partnered with sales team to plan promotions and supplier visits. - Launched ten new wine brands from Spain and New Zealand. - Led sales team educational trip to Spain and Austria and planned distributor incentive trips to Europe and NZ. - Collaborated with Wines from Spain, Vibrant Rioja, ZAP and New Zealand Wines for events and activations. Show less



Robert Mondavi

• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2003 - Sep 2005

  Brand management for premium and imported wineries including Robert Mondavi Napa, Marchesi de' Frescobaldi and Tenuta dell'Ornellaia from Italy, and partner wineries in Chile & Australia. Created and executed annual marketing plans including volumes, budgets and strategic initiatives for wine brands in every price segment. Analyzed and presented brand performance, segment trends and channel dynamics for quarterly business reviews. Conducted packaging research, cultivated partnerships with media… Show more Brand management for premium and imported wineries including Robert Mondavi Napa, Marchesi de' Frescobaldi and Tenuta dell'Ornellaia from Italy, and partner wineries in Chile & Australia. Created and executed annual marketing plans including volumes, budgets and strategic initiatives for wine brands in every price segment. Analyzed and presented brand performance, segment trends and channel dynamics for quarterly business reviews. Conducted packaging research, cultivated partnerships with media publications (Gourmet, Robb Report, Food & Wine, Saveur), wine export organizations (Wine Australia, Wines from Spain, Wines of Chile) and event curators like the James Beard Foundation and Auction Napa Valley.

• Associate Marketing Manager

  • May 2001 - Jun 2003

  Re-launched super premium RM Private Selection brand (1.5M cases), planned successful Marchesi de' Frescobaldi re-launch, built and managed $5M budget, planned quarterly national marketing programs/displays, established and managed vendors and partners (Grey Poupon, Carr's, Lindt, America's Second Harvest, EMI Records), analyzed brand performance.