Cherie Heasley
Communications Manager at Safe Place and Rape Crisis Center (SPARCC)- Claim this Profile
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Bio
Experience
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Safe Place and Rape Crisis Center (SPARCC)
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United States
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Individual and Family Services
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1 - 100 Employee
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Communications Manager
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Jul 2016 - Present
Manages external communications, volunteer recruitment and events. - Develop and implement Communications Strategy - Write content for informational services, fundraising and direct marketing - Oversee creation and inventory of collateral for external and internal audiences: videos, annual and monthly newsletters, events and services and programs brochures - Media liaison and spokesperson - Converted website to ADA compliant; organically increased Facebook following, newsletter subscriptions and open rate
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Public Relations Associate
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Mar 2015 - Jul 2016
Contract public relations associate advocating on behalf of clients’ goals and mission. - Implemented tool to expedite the aggregation and preparation of news of interest clientele and their supporters - SEO and Analytic management - Execute and manage social media campaigns to increase awareness and drive action Contract public relations associate advocating on behalf of clients’ goals and mission. - Implemented tool to expedite the aggregation and preparation of news of interest clientele and their supporters - SEO and Analytic management - Execute and manage social media campaigns to increase awareness and drive action
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Selah Freedom
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Individual and Family Services
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1 - 100 Employee
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Communications
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Apr 2012 - May 2013
Volunteered to aid in the development of a marketing and communications plan, the brand, communication pieces, events and social media fundraising campaign. - Leading role in development of initial strategy and marketing communications strategy - Brand development – logo, content and collateral pieces including marketing and communications copy - Media liaison - Develop training and train volunteers for events - Develop speakers presentation for awareness and action Volunteered to aid in the development of a marketing and communications plan, the brand, communication pieces, events and social media fundraising campaign. - Leading role in development of initial strategy and marketing communications strategy - Brand development – logo, content and collateral pieces including marketing and communications copy - Media liaison - Develop training and train volunteers for events - Develop speakers presentation for awareness and action
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Church of the Cross
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United States
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Religious Institutions
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Communications Director
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Sep 2006 - Feb 2012
Production and management position to oversee communications and promotions. - Develop and implement a communication plan - Write copy for various audiences – distant, seeking, interested and committed - Collateral management – development, distribution and archiving - Digital media management including social media, web analytics and SEO management - Oversee Creative team and technical production team Production and management position to oversee communications and promotions. - Develop and implement a communication plan - Write copy for various audiences – distant, seeking, interested and committed - Collateral management – development, distribution and archiving - Digital media management including social media, web analytics and SEO management - Oversee Creative team and technical production team
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SGI
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United States
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Computer Hardware
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500 - 600 Employee
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Web Master
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Jul 1999 - Jun 2001
Contract position to redesign and manage internal and external partner websites, and produce a bi-weekly web-based newsletter on product events and news. - Design, build and maintain websites, utilizing scripting languages, content creation tools, management tools and digital media - Confer with management and marketing teams to prioritize needs, develop content criteria and choose solutions - Analyze sales and marketing teams’ needs to determine technical requirements Contract position to redesign and manage internal and external partner websites, and produce a bi-weekly web-based newsletter on product events and news. - Design, build and maintain websites, utilizing scripting languages, content creation tools, management tools and digital media - Confer with management and marketing teams to prioritize needs, develop content criteria and choose solutions - Analyze sales and marketing teams’ needs to determine technical requirements
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Education
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University of South Florida
Bachelor’s Degree, Mass Communication/Public Relations -
State College of Florida-Manatee-Sarasota
Associate of Arts (A.A.) -
Masters Institute of Technology
Associate of Arts (A.A.), Design and Visual Communications, General