Cherie Heasley

Communications Manager at Safe Place and Rape Crisis Center (SPARCC)
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Communications Manager
      • Jul 2016 - Present

      Manages external communications, volunteer recruitment and events. - Develop and implement Communications Strategy - Write content for informational services, fundraising and direct marketing - Oversee creation and inventory of collateral for external and internal audiences: videos, annual and monthly newsletters, events and services and programs brochures - Media liaison and spokesperson - Converted website to ADA compliant; organically increased Facebook following, newsletter subscriptions and open rate

    • Public Relations Associate
      • Mar 2015 - Jul 2016

      Contract public relations associate advocating on behalf of clients’ goals and mission. - Implemented tool to expedite the aggregation and preparation of news of interest clientele and their supporters - SEO and Analytic management - Execute and manage social media campaigns to increase awareness and drive action • Contract public relations associate advocating on behalf of clients’ goals and mission. - Implemented tool to expedite the aggregation and preparation of news of interest clientele and their supporters - SEO and Analytic management - Execute and manage social media campaigns to increase awareness and drive action •

    • Individual and Family Services
    • 1 - 100 Employee
    • Communications
      • Apr 2012 - May 2013

      Volunteered to aid in the development of a marketing and communications plan, the brand, communication pieces, events and social media fundraising campaign. - Leading role in development of initial strategy and marketing communications strategy - Brand development – logo, content and collateral pieces including marketing and communications copy - Media liaison - Develop training and train volunteers for events - Develop speakers presentation for awareness and action Volunteered to aid in the development of a marketing and communications plan, the brand, communication pieces, events and social media fundraising campaign. - Leading role in development of initial strategy and marketing communications strategy - Brand development – logo, content and collateral pieces including marketing and communications copy - Media liaison - Develop training and train volunteers for events - Develop speakers presentation for awareness and action

    • United States
    • Religious Institutions
    • Communications Director
      • Sep 2006 - Feb 2012

      Production and management position to oversee communications and promotions. - Develop and implement a communication plan - Write copy for various audiences – distant, seeking, interested and committed - Collateral management – development, distribution and archiving - Digital media management including social media, web analytics and SEO management - Oversee Creative team and technical production team Production and management position to oversee communications and promotions. - Develop and implement a communication plan - Write copy for various audiences – distant, seeking, interested and committed - Collateral management – development, distribution and archiving - Digital media management including social media, web analytics and SEO management - Oversee Creative team and technical production team

    • United States
    • Computer Hardware
    • 500 - 600 Employee
    • Web Master
      • Jul 1999 - Jun 2001

      Contract position to redesign and manage internal and external partner websites, and produce a bi-weekly web-based newsletter on product events and news. - Design, build and maintain websites, utilizing scripting languages, content creation tools, management tools and digital media - Confer with management and marketing teams to prioritize needs, develop content criteria and choose solutions - Analyze sales and marketing teams’ needs to determine technical requirements Contract position to redesign and manage internal and external partner websites, and produce a bi-weekly web-based newsletter on product events and news. - Design, build and maintain websites, utilizing scripting languages, content creation tools, management tools and digital media - Confer with management and marketing teams to prioritize needs, develop content criteria and choose solutions - Analyze sales and marketing teams’ needs to determine technical requirements

Education

  • University of South Florida
    Bachelor’s Degree, Mass Communication/Public Relations
    2014 - 2015
  • State College of Florida-Manatee-Sarasota
    Associate of Arts (A.A.)
    2013 - 2013
  • Masters Institute of Technology
    Associate of Arts (A.A.), Design and Visual Communications, General
    1997 - 1999

Community

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