PPC Specialist

• Dec 2021 - Present

PPC and Digital Marketing Manager at Re10 Finance

• Apr 2020 - Dec 2021

Responsibilities Planning and managing paid media campaigns for a variety of financial brandsacross Google, Bing and social mediaCollaborating with external SEO & PR agenciesSetting out and tracking KPI's,Tracking and reporting on ROI, inbound lead quality and other customeracquisition metricsIdentifying consumer behaviours and industry trendsMonitoring Search console performance across multiple websitesTracking SERPs rankings and identifying new opportunities for organic growthPlanning organic social media strategies and designing social media contentMonitoring and managing email marketing and SMS campaigns

PPC Manager

• Nov 2019 - Apr 2020

ResponsibilitiesCreating and managing PPC campaigns across Google and Bing including Search,Display, Discovery, Gmail and remarketing adsRunning account audits to identify ways to optimise performance across multipleclient accountsDaily reporting on KPIs and trendsWriting ad copy, identifying target audiences, running A/B testsHaving weekly meetings with clients ResponsibilitiesCreating and managing PPC campaigns across Google and Bing including Search,Display, Discovery, Gmail and remarketing adsRunning account audits to identify ways to optimise performance across multipleclient accountsDaily reporting on KPIs and trendsWriting ad copy, identifying target audiences, running A/B testsHaving weekly meetings with clients

PPC Executive

• Nov 2018 - Aug 2019

Responsibilities:Planning, optimising, implementing and managing paid campaigns for a variety offinancial and ecommerce brands, such as EcoVibe and Check My Pension CreditCreating and managing campaigns on Google, Bing, Ecosia, Yahoo Gemini,Taboola, Outbrain and FacebookCreating weekly performance reports for various projects across multiple channelsEnsuring campaigns are optimising according to brief and best practicesAnalysing activity and performance of all paid campaignsHelping define PPC strategies for a variety of brands

Social Media/PPC consultant

• Jun 2017 - Oct 2018

Responsibilities Conducting market research and implementing rebranding for real estate brandsDesigning Wordpress websites - webuyanyhouse.net and quaydebtsolutions.co.ukCreating, managing and analysing Google and social media ad campaignsMonitoring and improving KPIs, UX and website analyticsWriting SEO blogs and website content; developing keyword and SEO strategies forvarious brands, tracking keyword rankings, improving backlink profilesAdvertising SEO work placement to universities, teaching and managing interns

Content Writer

• Feb 2017 - Jun 2017

Writing Website Content and Blog Posts Keyword & Competitor Research Managing Social MediaPPC Campaigns Writing Website Content and Blog Posts Keyword & Competitor Research Managing Social MediaPPC Campaigns

Digital Media and Content Writer

• Jul 2016 - Feb 2017

Main responsibilities include • Writing, editing and designing student workbooks and handbooks • Advertising courses on Google and Facebook • Designing infographics, promotional and educational materials • Writing website content Main responsibilities include • Writing, editing and designing student workbooks and handbooks • Advertising courses on Google and Facebook • Designing infographics, promotional and educational materials • Writing website content

Freelance Writer

• Oct 2015 - Jan 2016