Experience

MK Gallery

• United Kingdom
• Artists and Writers
• 1 - 100 Employee

• Board of Trustees

  • Dec 2016 - Present

  Milton Keynes, United Kingdom I was invited to join the Board of Trustees as Portfolio Holder for Marketing Communications, following my involvement as a member of the City Club Steering Committee.



The Milton Keynes Rose

• United Kingdom
• Civic and Social Organizations

• Board of Trustees

  • Oct 2016 - Present

  Campbell Park, Milton Keynes



University of the Arts London

• United Kingdom
• Higher Education
• 700 & Above Employee

• Associate Lecturer

  • 2014 - Present

  I teach on 3 courses at London College of Communication: • Ma Graphic Branding and Identity • Ma Design Management & Cultures • UAL International Summer School



SSHY Creative

• Co-Founder and Creative Director

  • Mar 2012 - Present

  Olney, Buckinghamshire We opened SSHY Creative Ltd in 2012, as an antidote to the comfort of client-side and to experience the roller-coaster highs and lows of running a small design agency. After a break to lead Tesco's in-house creative agency, I am now back running SSHY Creative with the added bonus of supermarket and food retailing experience. My philosophy on great design remains the same... “My ambition is to create ‘beautiful design that makes you smile’. It’s how I’ve been judging design… Show more We opened SSHY Creative Ltd in 2012, as an antidote to the comfort of client-side and to experience the roller-coaster highs and lows of running a small design agency. After a break to lead Tesco's in-house creative agency, I am now back running SSHY Creative with the added bonus of supermarket and food retailing experience. My philosophy on great design remains the same... “My ambition is to create ‘beautiful design that makes you smile’. It’s how I’ve been judging design solutions for the last 10 years – when a see good design and I know it’s going to meet the client’s objectives it makes me smile. And when I present, I know I’ve got the right solution if I see the client smile.” SSHY Creative is a little graphic design agency that creates big, bold graphic design that does the job. Everything from little logos to big brand identities, little leaflets to big campaigns. SSHY Creative is brand new, but Simon and I have been creating effective design for donkey’s years. It’s what we do, and we love it. Show less



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Creative

  • Jun 2013 - Oct 2014

  Milton Keynes and Cheshunt I couldn't resist this fantastic role to develop the creativity at Tesco's in-house agency. I introduced new talent into the existing teams, then led the creatives and their managers, including graphic designers, photographers, art directors, stylists, copywriters, artworkers, chefs, home economists and set builders. The department employs 40+ full time staff and up to 90 freelancers a week, making it in the top 2% of UK agencies by size, and possibly the largest in-house agency in the UK. Our… Show more I couldn't resist this fantastic role to develop the creativity at Tesco's in-house agency. I introduced new talent into the existing teams, then led the creatives and their managers, including graphic designers, photographers, art directors, stylists, copywriters, artworkers, chefs, home economists and set builders. The department employs 40+ full time staff and up to 90 freelancers a week, making it in the top 2% of UK agencies by size, and possibly the largest in-house agency in the UK. Our work covered all marketing streams including packaging, in-store, publishing, clubcard, local, internal comms and advertising. Show less



Argos Ltd

• Creative Controller

  • Feb 2003 - Mar 2012

  Milton Keynes I joined Argos as a Senior Manager and gave myself 2 objectives – raise the profile of design at the highest level in the company, and deliver improved sales through design effectiveness. I achieved both in my first year, and got the go ahead to invest in my team – recruiting high calibre, professional designers and growing the team from 2 to 18. My remit increased from just catalogue pages, to all publications, then in-store POS was added, the online shop, and eventually I led… Show more I joined Argos as a Senior Manager and gave myself 2 objectives – raise the profile of design at the highest level in the company, and deliver improved sales through design effectiveness. I achieved both in my first year, and got the go ahead to invest in my team – recruiting high calibre, professional designers and growing the team from 2 to 18. My remit increased from just catalogue pages, to all publications, then in-store POS was added, the online shop, and eventually I led the creative strategy for the rebrand of Argos. Along the way, I won ‘best annual reporting suite 2010’ at the CorpComms awards, as well as judging the Design Week Awards and prestigious Benchmark Awards. You can see me talking about my design philosophy in a video case study for Business Link, and online articles for the Design Council. Show less



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Online Design

  • Oct 2000 - Jan 2003

  When an opportunity arose to join the new Boots online team, I jumped at the chance and soon become Head of Online Design – leading an entire overhaul of the website, as well as launching Wellbeing, a digital TV channel.

• Design Leader

  • Jan 1997 - Sep 2000

  After a number of exciting years running my own business, I decided to feel what it was like to get paid every month, and took a leadership role at Boots the Chemist in their in-house design team. Projects ranged from Christmas gift guides to a major redesign of the entire in-store communications.



Designing Information

• Co-founder

  • 1991 - 1997

  London, United Kingdom I graduated as a graphic information designer but began my career in 1991 during a recession. As there were virtually no jobs for graduates, I set up my own graphic design business with my boyfriend Simon Yeomans. The Government Enterprise scheme helped us get going.