Experience

RNID

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Online content and conversion manager

  • Aug 2021 - Present

• Supporter Engagement Manager

  • Feb 2020 - Aug 2021



Action on Hearing Loss

• United Kingdom
• Non-profit Organizations
• 200 - 300 Employee

• Supporter Engagement Manager

  • Feb 2020 - Feb 2020



YMCA England & Wales

• United Kingdom
• Non-profit Organization Management
• 100 - 200 Employee

• Senior Fundraising Officer

  • Jul 2017 - Feb 2020

  • Develop, implement and manage the individual giving recruitment programme, using paid on and offline channels including Facebook, Twitter and Instagram, and inserts placed in newspapers and magazines and doordrops to residential properties • Work closely with media buying and creative agencies to create and deliver fundraising materials • Use WordPress to build and maintain donation pages on the website, as well as managing and updating microsites • Use Rapidata systems to build and manage payment pages • Develop, manage and monitor the Roomsponsor (regular giving) programme. • Prepare regular reports and present findings to the Senior Leadership Team. • Write and issue campaign, fulfilment and data briefs • Budgeting and forecasting the recruitment budget of £350k • Managing the Fundraising Assistant.



British Heart Foundation

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Direct Marketing Executive

  • Feb 2017 - Jul 2017

  Campaign management of direct marketing channels to retain donors and encourage them to donate again, using traditional direct mail as well as gaming packs (raffle and lottery) and telephone marketing Use Dotmailer to build and send emails supporting direct mail campaigns Use of CRM system to edit and build campaign pages Editor of bi-annual magazine sent to 300k donors Work day to day with creative, print and tele-marketing agencies to brief and deliver campaigns Work closely with the data teams to ensure that the most appropriate selections have been made for campaigns, as well as testing data using a CRM database for accuracy Weekly and monthly campaign reporting Invoice and budget management of campaigns



RSPCA

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Marketing Executive, Donor Recruitment

  • May 2016 - Dec 2016

  Campaign set-up and day to day project management of the following recruitment channels: - Door to door fundraising - Private sites fundraising - Private sites, Lottery fundraising - For these channels work included project management of agencies, one to one training of fundraisers across the country, creating fundraising materials and reporting on actual vs. target recruitment and financial targets - Cold Summer and Winter Appeal (Outdoor, radio, digital) - Payroll giving Day to day line management of two marketing executives Reporting up to the Head of Individual Giving on weekly, monthly and quarterly results, with context and action plan for tackling problems



VSO

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Digital Fundraising Lead

  • Feb 2016 - May 2016

  Lead on all digital fundraising activity Support offline fundraising appeals to Individual Giving audience with emails and landing pages: - Write emails and source images - Build emails in MailChimp - Data selection - Build landing pages using Druple CMS system Manage redesign of blog pages and email templates for 'Volunteer View' (regular giver programme) Work with the internal ‘Shakespeare Lives’ project team to ensure digital fundraising has a presence and is working most effectively to achieve its fundraising target. Shakespeare Lives in a partnership with British Council, VSO are their official charitypartner Daily use of systems for data selection, reporting and analysis: - Razors Edge - World Pay - Druple - MailChimp Reporting on income and open rates for digital campaigns, with learnings and context Identify ways of maximising digital fundraising online, including social media, Pay Per Click keywords, mobile giving. Supporting the Individual Giving and wider fundraising teams with any digital fundraising requests



White Label Shopping

• Online Audio and Video Media

• Marketing Manager

  • Aug 2014 - Feb 2016

  Strategic marketing planning – Planning and implementing marketing campaigns, devising financial and visitor figure targets as well as road mapping for the year. Use of paid-for online tools - Google AdWords, Facebook ads and Twitter Ads to encourage quality website visitors and engagement Social media management – Encourage new users using organic posts and tools (Such as Crowdfire) and engage existing followers on Facebook and Twitter Managing client relationships – includes ensuring clients receive monthly reports on status of their websites and revenue generated Campaign evaluation and reporting to client and CEO – reporting up to internal and external clients, making amendments to campaigns based on results and evaluation. Forecasting and budget documentation – to give CEO accurate picture of where we are and where we are heading Website creation in Wordpress Line management of Marketing Executive



ParalympicsGB

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Deloitte Parasport Marketing Manager

  • Aug 2012 - Aug 2014

  Set up by the British Paralympic Association and funded by Deloitte, Deloitte Parasport acts as the yellow pages of disability sport and is the only free UK based, multi-sport website for disabled people. Planning, delivery and management of the Deloitte Parasport programme, including website and CMS, individual and club database and social media channels. Full website redesign with digital agency – which lead to an increase in users and clubs registered. Established and maintained relationships with national agencies, organisations and experts active in the field of disability sport. Management of digital agency to create campaign work Represented the British Paralympic Association at numerous conferences and events Production of papers for board meetings and reports for senior managers at Deloitte and BPA Planned and managed a series of marketing projects, with digital agency to develop awareness of Deloitte Parasport over the period of the Summer and Winter Paralympic Games. Follow-up on individuals and sports clubs who make contact with Deloitte Parasport - building database of information to influence sports organisations. Games time role: During London 2012 and Sochi 2014 I helped to manage the ParalympicsGB Twitter and Facebook accounts (during Games time this peaked at 200,000k followers on Twitter alone) this included posting live real-time scores as they happen, branded content creation, accurately timed celebratory posts when we won medals and general interactions with our followers. Managed local and community engagement and promotion for events National Paralympic Day and SportsFest, as well as working onsite throughout the events.



Samaritans

• United Kingdom
• Non-profit Organization Management
• 500 - 600 Employee

• Senior Marketing Officer

  • Dec 2010 - Jul 2012

  Plan and implement direct marketing acquisition campaigns, including telephone marketing, door to door and direct mail across a range of media, to encourage individuals to donate a one-off gift to the charity. Plan, develop and implement large-scale regular giving recruitment campaigns ensuring that agreed income and expenditure levels are met, using telephone and door to door fundraising. Support the Direct Marketing Manager in managing key internal and external supplier relationships and take a lead in the development of operational relationships to ensure maximum efficiency and campaign effectiveness. Line manage the Donor Acquisition Officer. Monitor expenditure circa £1 million



UK Home Office

• United Kingdom
• Government Administration
• 700 & Above Employee

• Marketing Manager

  • Oct 2007 - Oct 2010

  Project management of marketing and communications campaigns devised to elicit behaviour change in general public, including well-known projects for Frank’s ‘Pablo the Drug Mule Dog’ and Know Your Limits ‘You Wouldn’t Start a Night Like This’. Campaign strategy and planning with media and creative agencies, including: briefing agencies, creative development, competitive tendering, media planning and buying, day-to-day project management, budget management and campaign evaluation Managing local stakeholder communication activity with government policy unit and stakeholder agency Manage campaign budgets, negotiating costs with agencies / suppliers Present status and progress reports, new creative work and strategic recommendations to government ministers, policy units, senior managers and stakeholders. Included a six month secondment to the Department for Education to implement, launch and manage their underage drinking campaign, ‘Why Let Drink Decide?’



Lyons presentations Ltd

• Marketing Executive

  • Apr 2006 - Oct 2007



Museum of London

• United Kingdom
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Marketing Assistant

  • Mar 2004 - Jun 2006