Andrea Bragato

Senior Vice President of International at Olaplex Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Spanish Elementary proficiency
  • Portuguese Elementary proficiency
  • Italian Native or bilingual proficiency

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Douglas C. Straton

Andrea came into the organization a period of major transition and has been rebuilding TIGI Italia organization since. This included repairing badly managed customer relationships, re-building a sales and marketing organization, and moving TIGI Italia HQ from Salerno to Rome - all during significant economic crisis in Italy. While the job has been difficult - and will continue to be - Andrea has managed to maintain a positive attitude towards his job and the work to be done.

Rudi Meicht

I have worked with Andrea at Unilever as part of the European Management Team of TIGI. Andrea is an experienced marketing and sales professional with profound industry knowledge and excellent analytical and strategical skills.

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 100 - 200 Employee
    • Senior Vice President of International
      • Sep 2018 - Present

  • Philip Martin's
    • Los Angeles Metropolitan Area
    • General Manager
      • 2013 - Jul 2018

      Key Achievements - Played a crucial role in the market research and strategic planning of the US business development - Complete reassessment of the Italian market. Responsibilities - Responsible for the financial and operational management of the business with full P&L accountability - Formulating and executing innovative sales and marketing strategies to facilitate profitable business growth - Working collaboratively with local distributors to spearhead the ongoing development of the brand in this competitive market sector Show less

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Brand General Manager
      • 2010 - 2013

      Key Achievements - Played a pivotal role in managing a major restructure and reorganisation of the brand TIGI following the acquisition - Completely reassessed the corporate structure, comprising 65 people, as well as the sales and education network of 80 staff -Invented and Implemented the TIGI Concept Salon & Store format Responsibilities - Responsible for the financial and operational management of the business with full P&L accountability - Formulated and executed innovative sales and marketing strategies to facilitate profitable business growth - Worked collaboratively across the business to spearhead the ongoing development of the brand in this competitive market sector Show less

    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Global General Manager, VP of Sales and Business Development
      • 2006 - 2010

      Key Achievements - Spearheaded innovative trade marketing and visual marketing initiatives resulting in increased sales and profitability - Generated Brand Equity and awareness by acting as the brand ambassador at different levels Responsibilities - Managed the initial start-up of the business to facilitate the effective development of the Time-Toy Watch brand - Directed all sales and distribution activities and also implemented innovative marketing campaigns in line with international guidelines - Provided management and support to Territory Managers , distributors and the sales team; ensured they were fully trained to perform their job roles to a high standard -Acted as the brand ambassador at different level -Managed internal team, with direct reports of Marketing, Finance, Customer Service,Logistics, Sales Show less

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Brand General Manager
      • 2000 - 2006

      Key Achievements - Led the successful development of the team from 0 to 20 people in line with the rapid growth of the brand Responsibilities - Responsible for the start-up of the AVEDA brand and the management of all sales, distribution and strategic development activities including Marketing and PR. Full P&L responsibility. - Monitored and controlled the budget with responsibility for preparing forecasts and managing finances - Oversaw the logistics and shipping functions involving extensive interaction with wholesaledistributors - Coordinated the activities of the Territory Managers and sales teams and also ensured the implementation of effective trade marketing and visual merchandising activities -Managed internal team, with direct reports of Marketing, Finance, Customer Service,Logistics, Salesand Education Show less

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Director of Sales
      • 1998 - 2000

      Key Achievements - Played a key role in presenting a new model of store fitting for implementation across the region Responsibilities - Managed and trained a network of four distributors for Dockers and a further six for the Levi’s brand - Responsible for managing an extensive portfolio of strategic key accounts whilst also identifying and developing new sales Key Achievements - Played a key role in presenting a new model of store fitting for implementation across the region Responsibilities - Managed and trained a network of four distributors for Dockers and a further six for the Levi’s brand - Responsible for managing an extensive portfolio of strategic key accounts whilst also identifying and developing new sales

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Director of Sales
      • 1996 - 1998

      Key Achievements - Coordinated the successful re-launch of the Tissot brand and contributed to the development of a new watch that became a best seller - Spearheaded the implementation of a new model of selling techniques and visual presentation that was an innovation in the watch market Responsibilities - Fully accountable for the management of the sales network including responsibility for a team of 18 members of staff Key Achievements - Coordinated the successful re-launch of the Tissot brand and contributed to the development of a new watch that became a best seller - Spearheaded the implementation of a new model of selling techniques and visual presentation that was an innovation in the watch market Responsibilities - Fully accountable for the management of the sales network including responsibility for a team of 18 members of staff

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Director of Sales
      • 1990 - 1996

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